Figaro Digital recently featured Exponential's Land Rover campaign in their case studies section...
Tune in to this week's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio to find out more about mobile in South Africa and Africa and what Google Mobile is up to in the mobile space. [twitterfall]
24 Jan 2013
Europcar is offering a host of promotions on its car rentals and chauffeur service in conjunction with the relaunch of its website. The site now offers a quicker and more streamlined booking process in three simple steps, ensuring stress free and simplified car rental.
23 Jan 2013
SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.
Vanessa Clark 23 Jan 2013
As we gaily simulate horse-riding while singing in Korean, the eyes of judgment fall upon us for clinging to the relics of yesteryear. Don't allow yourself to get caught doing last years' exercises or wearing scrubs that are "Soooo 2012", oh my readers. This year, you're going to be ahead of the curve and I'm going to help you do just that. Presenting the health trends of 2013...
Chamendran Naidoo 23 Jan 2013
A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult.
Petros Kondos 23 Jan 2013
With South African mobile penetration now at 100% and the rapid adoption of smart phones, the marketing landscape in South Africa is continually evolving to cater for advancements in the realm of digital and traditional mediums.
Get Smarter 23 Jan 2013
ICT Worx has formally been appointed the first IBM authorised training partner in South Africa under a new global model. Effective January 2013, IBM's authorised training partners will deliver training directly to clients, using its original developed training materials.
23 Jan 2013
Nowadays it seems that there are a million email and contact databases to choose from for your marketing - and whatever your budget, if you look hard enough, you'll find a price point to suit you.
Chemory Gunko 23 Jan 2013
At midnight on 31 December 2012, champagne was popped and the year 2013 was ushered in. The start of a new year always brings about change, or at least the resolve to change. In the business world, it's no different. Marketing strategists and account managers will be on the lookout for trends that they can implement into their digital marketing strategy for the New Year. So what are these trends? What are the best practice tips to implement them? And how are they arrived at?
Amy Johnson 22 Jan 2013
The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices.
Warren Moss 22 Jan 2013
In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.
Mongezi Mtati 21 Jan 2013
Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance.
Matona Sakupwanya 21 Jan 2013
The February issue of Popular Mechanics, on sale today, showcases a compelling line-up of gadgets, gaming, leisure activities, sci-tech and other features directed specifically at the curious teenagers who make up an increasingly important segment of the brand's audience. The custom-produced content forms part of PM Zone, the magazine's new bound-in teen supplement that made its debut last month.
21 Jan 2013
Increasingly, people are valuing intangibles benefits of a job over the bottom-line salary. 2013 will be the year where recruitment and talent retention are governed by the environment and not simply the pay check.
Greg Schneider 18 Jan 2013
I'm quite new to education, but completely immersed and have much to say. I thought I'd focus my crystal ball on a broad range of education industry issues, and wanted to avoid at all costs penning another "Have you heard about Khan Academy?" piece, (But now that that's done)...
Josh Adler 18 Jan 2013
Soteria Online Backup, an online backup supplier has released a new website and a new product called CloudSync.
18 Jan 2013
Samsung offers a VIP Purchase Programme (VPP) that claims to provide professional organisations with access to what the company says is an exclusive e-commerce portal that has the latest products available for purchase.
18 Jan 2013
MPULL, a cloud-based marketing software solution incorporating operation and resource management and lead nurturing, began development of its end-to-end solution, which having been in its beta phase for over two years now, is now being used by South African brands.
18 Jan 2013
It seems we are at a point where technology advances so quickly, it is almost unsettling. Of course, it is a matter of perception but, for what it is worth, my subjective experience over the past five years has been one where a disturbingly high number of 'impossibles' have suddenly become 'possible'.
Craig Kolb 17 Jan 2013
Looking back at the internal communication landscape in South Africa over the past year, and the trends that we are implementing in dozens of companies across Africa, here are some of the highlights of what can be expected in this specialised discipline in 2013.
Daniel Munslow 16 Jan 2013
In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed.
Karen Ashwin 16 Jan 2013
The migration to digital broadcasting from analogue signal has suffered another major setback after yesterday's decision by the Department of Communications to appeal against last month's court decision in favour of e.tv.
16 Jan 2013
As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.
Steve Cragg 15 Jan 2013
The past few years have seen heavy automation of customer relationship management system. Both small and big companies have invested in customer relationship management (CRM) software implementation with a promise to offer better and personalised customer services.
Paul Anderson 15 Jan 2013
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
Bradley Maseko 15 Jan 2013
It's been six years since I started my business with a bee in my bonnet and brazenly expressed my views on Bizcommunity. I found nothing more annoying than web designers and Internet marketers telling SMME owners they MUST have websites, search engine optimisation and social media profiles in order to succeed.
Allison Ross 14 Jan 2013