Bluegrass Digital

Africa advancing digitally

[Issued by Bluegrass Digital] Bluegrass Digital, a London-born, Cape Town-based digital agency, is bridging the gap between south and west Africa. Experts in website technology, development, online marketing and forward-thinking, Bluegrass have now set their sights on the west after working in collaboration with various ad agencies in Nigeria. 24 Jan 2013 09:07

[Biz Takeouts Lineup] 50: Mobile in South Africa and Africa with Google

Tune in to this week's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio to find out more about mobile in South Africa and Africa and what Google Mobile is up to in the mobile space. [twitterfall] 24 Jan 2013 07:36

Revamped Europcar website offers launch specials

Europcar is offering a host of promotions on its car rentals and chauffeur service in conjunction with the relaunch of its website. The site now offers a quicker and more streamlined booking process in three simple steps, ensuring stress free and simplified car rental. 23 Jan 2013 14:03

[2013 trends] Mobile money to give SoLoMo a kick in the pants?

[Vanessa Clark] SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary. 23 Jan 2013 11:54

[2013 trends] Tracking and training

[Chamendran Naidoo] As we gaily simulate horse-riding while singing in Korean, the eyes of judgment fall upon us for clinging to the relics of yesteryear. Don't allow yourself to get caught doing last years' exercises or wearing scrubs that are "Soooo 2012", oh my readers. This year, you're going to be ahead of the curve and I'm going to help you do just that. Presenting the health trends of 2013... 23 Jan 2013 11:48

[2013 trends] Mobile - more of the same? Probably not

[Petros Kondos] A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult. 23 Jan 2013 11:27

Get Smarter

UCT and GetSmarter present most comprehensive portfolio of marketing short courses yet

[Issued by Get Smarter] With South African mobile penetration now at 100% and the rapid adoption of smart phones, the marketing landscape in South Africa is continually evolving to cater for advancements in the realm of digital and traditional mediums. 23 Jan 2013 10:27

ICT Worx appointed as first IBM authorised training partner

ICT Worx has formally been appointed the first IBM authorised training partner in South Africa under a new global model. Effective January 2013, IBM's authorised training partners will deliver training directly to clients, using its original developed training materials. 23 Jan 2013 09:48

Five points to consider when choosing your email database provider

[Chemory Gunko] Nowadays it seems that there are a million email and contact databases to choose from for your marketing - and whatever your budget, if you look hard enough, you'll find a price point to suit you. 23 Jan 2013 09:39

LOW FAT internet, social media & email marketing

Boosting sales with innovative professional email marketing software with trigger mailings: Part 4

[Issued by LOW FAT internet, social media & email marketing] In Part 4, we examine how to boost sales with trigger emails. Trigger mailings are a particularly effective and low-cost mailing option. The high level of automation keeps processing costs to a minimum. Plus, extremely high click, opening and conversion rates can be achieved, as each mailing is specifically tailored to the recipient. 23 Jan 2013 08:59

Digital marketing 2013: Lessons from the past

[Amy Johnson] At midnight on 31 December 2012, champagne was popped and the year 2013 was ushered in. The start of a new year always brings about change, or at least the resolve to change. In the business world, it's no different. Marketing strategists and account managers will be on the lookout for trends that they can implement into their digital marketing strategy for the New Year. So what are these trends? What are the best practice tips to implement them? And how are they arrived at? 22 Jan 2013 15:13

[2013 trends] Targeted direct marketing to come into its own

[Warren Moss] The year ahead is unlikely to see any fantastical new developments in direct marketing; in fact, it's more likely to be characterised by the maturing of existing technologies and a return to more traditional practices. 22 Jan 2013 10:16

Gloo

The increasing influence of digital

[Issued by Gloo] Right now, several major shifts are taking place in South Africa and across the continent, which are dramatically increasing the relevance and influence of digital across the communication landscape. 22 Jan 2013 10:00

[2013 trends] The year of the snake

[Oresti Patricios] Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight. 22 Jan 2013 09:55