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MD & Creative Director of Dsignhaus, Chemory Gunko, is a seasoned Creative Director, a certified NLP Practitioner, Ericksonian Hypnotherapy Practitioner, Energy ReSourcing Practitioner & Life Coach, among others.
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What should a modern marketing manager be able to do?

Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

By Chemory Gunko 24 Jul 2014 09:47

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...

By Chemory Gunko 16 Jul 2014 12:21

The copywriting mistakes most clients make

If you trawl back into the annals of advertising history, what you're going to discover is that the industry was built on copywriting...

By Chemory Gunko 9 Jul 2014 10:14

Four things you need to know about brand guidelines

Once again I'm back to debunk a few myths about brand guidelines... and here's what you need to know...

By Chemory Gunko 3 Jul 2014 12:52

What does a good boss look like?

We speak about good bosses and bad bosses all the time... okay, no wait, we actually only speak about bad bosses all the time.

By Chemory Gunko 11 Apr 2014 05:20

The modern marketing conundrum

You'd think with the explosion of digital media over the past few years that it would be easier than ever before to reach people with marketing, news and information that is relevant to their businesses and lives.

By Chemory Gunko 4 Apr 2014 05:43

So you've started your own business... and it's damn scary

Starting any new venture, whether it's personal or business related, is scary.

By Chemory Gunko 3 Apr 2014 07:43

Brand building for the internet

In a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything.

By Chemory Gunko 7 Oct 2013 06:48

What your website should do for you

Websites are one of those funny pieces of marketing collateral - most businesses understand they need one, yet for many it's still seen as a grudge purchase.

By Chemory Gunko 19 Sep 2013 07:17

Rules 34, 35 and digital marketing

For the non-techs and occasional web users out there, you've probably never heard of the Rules of the Internet.

By Chemory Gunko 5 Aug 2013 07:29

Copywriting, the internet & infotainment

Take a long, hard look at your company's copywriting - is it simple enough for anyone to understand and is it entertaining enough to keep you reading all the way through?

By Chemory Gunko 19 Jul 2013 09:31

Five reasons you should open your own business

When I first announced just over a year ago that I was starting my own business, I had to face all the naysayers and haters; it seems like everyone has a reason for you to not start your own business.

By Chemory Gunko 5 Jul 2013 08:00

The many problems with working on risk

I'm not sure if it's particular to the marketing industry or just a sign of our economic times, but lately there seems to be an enormous amount of people who have come to the conclusion that the solution to their business woes is to have their marketing done on risk.

By Chemory Gunko 14 Jun 2013 05:55

Think twice before cutting your marketing budget

With another looming economic dip, and a further increase in energy and fuel prices, no doubt many companies are already looking around at what they can cut to further reduce overheads and expenses.

By Chemory Gunko 6 Jun 2013 08:11

DIY marketing dos and don'ts

Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for.

By Chemory Gunko 21 May 2013 07:18

The anatomy of a logo

Before you sign off on that near perfect logo you've had commissioned, here are a few things to consider when making your choice.

By Chemory Gunko 6 May 2013 09:30

The thing about brand guidelines

With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.

By Chemory Gunko 17 Apr 2013 07:46

Dear Job Seeker

With our staggering unemployment rates and high competition for every advertised post, you'd think job seekers would put more effort into how they present themselves.

By Chemory Gunko 2 Apr 2013 17:28

What should a content-managed website cost?

The R40-million Free State CMS website debacle raises an interesting question - what should you expect to pay for a content managed website and where is your money actually going?

By Chemory Gunko 20 Mar 2013 06:06

How to make it as an entrepreneur

Being an entrepreneur is scary, there's no doubt about it. There's more responsibility than you ever imagined possible, you're going to be doing all the grunt work PLUS everything else that needs to be done..

By Chemory Gunko 6 Mar 2013 08:14

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