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Chemory Gunko's profile on Bizcommunity

Chemory Gunko is the MD and creative director of Dsignhaus, a B2B marketing services agency with in-depth and specialist knowledge in the field of digital marketing. For more, go to www.dsignhaus.co.za, email her on or follow @dsignhaus on Twitter.
All | Articles | Comments
The anatomy of a logo

[Chemory Gunko] Before you sign off on that near perfect logo you've had commissioned, here are a few things to consider when making your choice.

Posted 12 days ago | Like (3)
The thing about brand guidelines

[Chemory Gunko] With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.

Posted 1 month ago | Like (5)
Dear Job Seeker

[Chemory Gunko] With our staggering unemployment rates and high competition for every advertised post, you'd think job seekers would put more effort into how they present themselves.

Posted 1 month ago | Like (6)
What should a content-managed website cost?

[Chemory Gunko] The R40-million Free State CMS website debacle raises an interesting question - what should you expect to pay for a content managed website and where is your money actually going?

Posted 1 month ago | Like
How to make it as an entrepreneur

[Chemory Gunko] Being an entrepreneur is scary, there's no doubt about it. There's more responsibility than you ever imagined possible, you're going to be doing all the grunt work PLUS everything else that needs to be done..

Posted 2 months ago | Like (6)
What to do in the wake of a damaged brand

[Chemory Gunko] If nothing else, the Oscar Pistorius, Lance Armstrong and Tiger Woods debacles have shown us just how quick, and sudden, even a strong brand's fall from grace can be.

Posted 2 months ago | Like (2)
Five points to consider when choosing your email database provider

[Chemory Gunko] Nowadays it seems that there are a million email and contact databases to choose from for your marketing - and whatever your budget, if you look hard enough, you'll find a price point to suit you.

Posted 3 months ago | Like
How to get back into your groove this January

[Chemory Gunko] There's very little that weighs as heavily on your heart as the first day back at work after a holiday - especially when every step feels like lead and the weather is calling you back to the beautiful outdoors.

Posted 4 months ago | Like (1)
What's in it for me?

[Chemory Gunko] Author and social psychologist, Robert Cialdini has conducted a very interesting experiment (Brandwashed, Martin Lindstrom, 2012). In this experiment, about 700 volunteers were brought into an auditorium, ostensibly to fill in a survey. The real purpose of the experiment though, was the glass jar of cookies on the researchers' front desk.

Posted 7 months ago | Like
Four ways digital media has changed the marketing landscape

[Chemory Gunko] The introduction of digital media into our marketing portfolios over the past few years has dramatically altered the way we approach our marketing strategies, and the kinds of things we do with our brands.

Posted 7 months ago | Like

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