In a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything.
By Chemory Gunko 7 Oct 2013 06:48
Websites are one of those funny pieces of marketing collateral - most businesses understand they need one, yet for many it's still seen as a grudge purchase.
By Chemory Gunko 19 Sep 2013 07:17
For the non-techs and occasional web users out there, you've probably never heard of the Rules of the Internet.
By Chemory Gunko 5 Aug 2013 07:29
Take a long, hard look at your company's copywriting - is it simple enough for anyone to understand and is it entertaining enough to keep you reading all the way through?
By Chemory Gunko 19 Jul 2013 09:31
When I first announced just over a year ago that I was starting my own business, I had to face all the naysayers and haters; it seems like everyone has a reason for you to not start your own business.
By Chemory Gunko 5 Jul 2013 08:00
I'm not sure if it's particular to the marketing industry or just a sign of our economic times, but lately there seems to be an enormous amount of people who have come to the conclusion that the solution to their business woes is to have their marketing done on risk.
By Chemory Gunko 14 Jun 2013 05:55
With another looming economic dip, and a further increase in energy and fuel prices, no doubt many companies are already looking around at what they can cut to further reduce overheads and expenses.
By Chemory Gunko 6 Jun 2013 08:11
Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for.
By Chemory Gunko 21 May 2013 07:18
Before you sign off on that near perfect logo you've had commissioned, here are a few things to consider when making your choice.
By Chemory Gunko 6 May 2013 09:30
With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.
By Chemory Gunko 17 Apr 2013 07:46
With our staggering unemployment rates and high competition for every advertised post, you'd think job seekers would put more effort into how they present themselves.
By Chemory Gunko 2 Apr 2013 17:28
The R40-million Free State CMS website debacle raises an interesting question - what should you expect to pay for a content managed website and where is your money actually going?
By Chemory Gunko 20 Mar 2013 06:06
Being an entrepreneur is scary, there's no doubt about it. There's more responsibility than you ever imagined possible, you're going to be doing all the grunt work PLUS everything else that needs to be done..
By Chemory Gunko 6 Mar 2013 08:14
If nothing else, the Oscar Pistorius, Lance Armstrong and Tiger Woods debacles have shown us just how quick, and sudden, even a strong brand's fall from grace can be.
By Chemory Gunko 21 Feb 2013 04:32
If you have anything to do with digital marketing, you'll know the powerful impact mobile devices have had on the media.
By Chemory Gunko 8 Feb 2013 05:36
Nowadays it seems that there are a million email and contact databases to choose from for your marketing - and whatever your budget, if you look hard enough, you'll find a price point to suit you.
By Chemory Gunko 23 Jan 2013 09:39
There's very little that weighs as heavily on your heart as the first day back at work after a holiday - especially when every step feels like lead and the weather is calling you back to the beautiful outdoors.
By Chemory Gunko 8 Jan 2013 05:47
Author and social psychologist, Robert Cialdini has conducted a very interesting experiment (Brandwashed, Martin Lindstrom, 2012). In this experiment, about 700 volunteers were brought into an auditorium, ostensibly to fill in a survey. The real purpose of the experiment though, was the glass jar of cookies on the researchers' front desk.
By Chemory Gunko 14 Oct 2012 07:27
The introduction of digital media into our marketing portfolios over the past few years has dramatically altered the way we approach our marketing strategies, and the kinds of things we do with our brands.
By Chemory Gunko 4 Oct 2012 08:16
I received a very interesting piece of email marketing the other day. In it, the writer was selling a course to teach people how to build their own CMS (content-managed) websites.
By Chemory Gunko 24 Aug 2012 09:15
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