[Chemory Gunko] In a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything.
[Chemory Gunko] Websites are one of those funny pieces of marketing collateral - most businesses understand they need one, yet for many it's still seen as a grudge purchase.
[Chemory Gunko] For the non-techs and occasional web users out there, you've probably never heard of the Rules of the Internet.
[Chemory Gunko] When I first announced just over a year ago that I was starting my own business, I had to face all the naysayers and haters; it seems like everyone has a reason for you to not start your own business.
[Chemory Gunko] I'm not sure if it's particular to the marketing industry or just a sign of our economic times, but lately there seems to be an enormous amount of people who have come to the conclusion that the solution to their business woes is to have their marketing done on risk.
[Chemory Gunko] With another looming economic dip, and a further increase in energy and fuel prices, no doubt many companies are already looking around at what they can cut to further reduce overheads and expenses.
[Chemory Gunko] Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for.
[Chemory Gunko] Before you sign off on that near perfect logo you've had commissioned, here are a few things to consider when making your choice.
[Chemory Gunko] With our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity.
[Chemory Gunko] With our staggering unemployment rates and high competition for every advertised post, you'd think job seekers would put more effort into how they present themselves.
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