Josh Adler, head of the OPA Measurement Committee, is chief executive of Prefix Technologies, one of South Africa's leading software houses focused on solutions for traditional and new-media publishers. He is also the founder of MIO Media, a small independent publisher focused on music industry skills and development.

Josh's academic background is computer science while his professional background is in media publicity and journalism. This combination of experience provides a unique perspective on content, publishing and technology.

Along with his business interests, Josh is an active participant in various leadership initiatives and is an alumni of Brightest Young Minds, Common Purpose, NEXUS and the Cambridge Programme for Industry. He is also a trustee of the Buyani Education Trust and a sponsor of the Twenty30 professional volunteerism project.

Prefix has emerged as a content management and delivery powerhouse in South Africa with its industry-leading products - pMailer Email Marketing Suite and Preditor CMS for Publishers - now behind the success of many well-known publishing brands. MIO Media's Music Industry Online portal has been a cornerstone of the local Internet content landscape since 1999 with its "industry-catalyst" content mandate. Both Prefix Technologies and MIO Media are OPA members.

Contact Josh on tel +27 (0)11 447 6147, email him at and follow him on Twitter at @joshprefix.