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Tune into Biz Takeouts Radio Show on 2oceansvibe Radio today at 9am with show host Warren Harding (@bizWazza). In this week's show he speaks to Louna Lohann, General Manager of Spree (@spreecoza ) and Lauren Fleiser about Trutrepreneur

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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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[2013 trends] At the heart of African marketing
[2013 trends] At the heart of African marketing

As the world economy limps to recovery, Africa is increasingly becoming more important and on everyone's agenda. Here, I take a look at what is required to formulate Afro-centric marketing strategies that can succeed and this is what we can expect in 2013.

By Gerry Costa 21 Jan 2013 12:37

[2013 trends] Radio raises the volume
[2013 trends] Radio raises the volume

Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance.

By Matona Sakupwanya 21 Jan 2013 11:40

Promise closes off 2012 with five new clients

Promise closed off 2012 with five new account wins. The agency will be delivering through-the-line and Digital solutions to clients within the financial, retail and food services categories.

Issued by Promise Brand Specialists 18 Jan 2013 09:54

Anton Ressel
Is your brand doing its job?

Many people believe that the word 'brand' relates simply to the visual identity of a particular company, product or organisation - in other words the organisation's name, logo and general look and feel.

By Anton Ressel 18 Jan 2013 09:16

Matt Rowles
Pitching in a monstrous economic climate (Part I)

human.kind has just wrapped up a punishing two months of re-pitching on several of our long-term accounts. This was not expected. The truth is, we were blindsided. In retrospect though, we probably had it coming. If you've read my previous rants, you'll know what I'm getting at. Be that as it may, being the incumbent agency is a weird trip and I'm going to share it with you.

By Matt Rowles 18 Jan 2013 06:15

[2013 trends] Growing power, vulnerability of the corporate brand
[2013 trends] Growing power, vulnerability of the corporate brand

How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.

By Mike Freedman 17 Jan 2013 14:04

New ambient media for hair salons
New ambient media for hair salons

Primedia Unlimited's TLC has announced the launch of its salon media advertising and communication platform within hair and beauty salons. Current advertising platforms include mirror decals, indoor lightboxes and the ability to activate within the salon. The next phase of the business is the rollout of digital screens in these environments that will further improve the flexibility of the environment and platform.

17 Jan 2013 09:47

Turns out Capetonians totally know what they're like - Egg Films
Turns out Capetonians totally know what they're like

Good Hope FM's new brand ad, shot by Slim from Egg Films, comes with one, unmistakable message: if you don't have Good Hope FM, you have no hope. The deliciously tongue-in-cheek spot makes a great meal of a simple truth: Capetonians live in one of South Africa's greatest cities; and boy do they know it.

Issued by Egg Films 17 Jan 2013 09:19

Sarah Britten
The eternal skaam of the yellow bracelet

Whenever I'm having a bad day, I remind myself of this: at least I'm not one of those people who used to wear a yellow Livestrong bracelet. Or worse, one of those diehards who still wear them (earlier today, while having lunch in a coffee shop in a Sandton shopping centre, I spotted a man wearing one. He was wearing a checked shirt and chinos, so he wasn't being an ironic hipster).

By Sarah Britten 16 Jan 2013 06:56

New ad campaign for King Price
New ad campaign for King Price

King Price Insurance has recently launched a new ad campaign. The first advert and the series to follow track one man's desperate attempts to determine 'how they do it' - How is a company is able to offer the same insurance cover at the lowest price, with premiums that drop monthly? (video)

16 Jan 2013 06:17

[2013 trends] The old 'new' rules for language
[2013 trends] The old 'new' rules for language

Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]

By Tiffany Markman 15 Jan 2013 12:05

Jason Fialkov's penthouse party above the clouds - Egg Films
Jason Fialkov's penthouse party above the clouds

Egg Films' Jason Fialkov directed Rise, the new Skyy Vodka commercial conceived by Young & Rubicam's chief creative officer Graham Lang and creative director Nkanyezi Masango.

Issued by Egg Films 15 Jan 2013 11:06

Public to select Best TV Sport Commercial for Virgin Active Sport Industry Awards
Public to select Best TV Sport Commercial for Virgin Active Sport Industry Awards

The public is invited to select the winner of this year's Best TV Sport Commercial, sponsored by Sports Illustrated, with voting now open, ahead of the Virgin Active Sport Industry Awards 2013 on 7 February 2013 at Emperor's Palace.

15 Jan 2013 09:09

Jessica Davis
What is content marketing & why should you care

Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.

By Jessica Davis 15 Jan 2013 07:28

[2013 trends] Social media marketing and the youth
[2013 trends] Social media marketing and the youth

The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.

By Bradley Maseko 15 Jan 2013 01:02

Allison Ross
A six-year-old debate: Internet versus non-Internet marketing

It's been six years since I started my business with a bee in my bonnet and brazenly expressed my views on Bizcommunity. I found nothing more annoying than web designers and Internet marketers telling SMME owners they MUST have websites, search engine optimisation and social media profiles in order to succeed.

By Allison Ross 14 Jan 2013 16:39

[2013 trends] Who said magazines are dead?
[2013 trends] Who said magazines are dead?

What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.

By Sue Disler 14 Jan 2013 14:44

[2013 trends] Time of choices, decisions for strategic marketing management
[2013 trends] Time of choices, decisions for strategic marketing management

Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...

By Darren Woolley 14 Jan 2013 14:14

Steve Ferguson
Why you should get proactive about privacy protection

The Protection of Personal Information Act (POPI), due to become law early this year, introduces legal protection in SA for the first time against the serious risks and harm arising from the unauthorised collection and abuse of personal information.

By Steve Ferguson 14 Jan 2013 07:29

Naseem Javed
Mega shifts in global advertising, branding skills

The world is passing through the eye of the needle and an all out digital transition is responsible for ushering us into a new era where new age media will demand new skills. So what will it take to prepare for such mega branding movements and what are the key facts? A new boom awaits...

By Naseem Javed 14 Jan 2013 06:51

Allison Ross
The conflict of being an entrepreneur in South Africa

My son recently acquired his driver's license after numerous lessons, countless hours of supervised practice and one mildly traumatic failed attempt. Although costly and stressful for both son and parents, we're now relatively confident in his ability to be let loose on the road.

By Allison Ross 12 Jan 2013 13:26

Volcano Advertising scoops Silver at the 2012 Midas Awards - Volcano
Volcano Advertising scoops Silver at the 2012 Midas Awards

Touted as the only international competition recognising excellence in financial advertising and marketing, the Midas Awards 2012 featured a strong contingent of local winners, with Jo'burg-based Volcano Advertising joining the accolades for their TVC entitled 'Protection' for client Mutual and Federal.

Issued by Volcano 11 Jan 2013 12:44

The Media magazine kicks off Jan with a bang
The Media magazine kicks off Jan with a bang

The Media magazine kicks off its January 2013 offering with a hard-hitting investigative slant into black market magazine trading which has led to arrests. Contributors include Raymond Louw, Jacques du Preez, Paula Slier, Harry Herber, Okyerebea Ampofo-Anti and Howard Thomas.

11 Jan 2013 09:58

Ad Talent Salary Survey 2013 - Ad Talent
Ad Talent Salary Survey 2013

The Ad Talent Salary Survey 2013 was compiled using figures of actual placements made by Ad Talent, as well as salary information obtained from all candidates interviewed by Ad Talent's consultants from January 2012 to December 2012.

Issued by Ad Talent 10 Jan 2013 08:35

Janine Lloyd
Eight ways to rejuvenate your 2013 in PR

2012 has come and gone as quickly as the New Year has begun. Now it's time to rejuvenate your agency and public relations campaigns with new thinking, re-invention and innovation. Reflecting on 2012 there are many case studies and examples of great PR campaigns, but there are also many mistakes which took place, particularly in the social media space.

By Janine Lloyd 10 Jan 2013 07:28

Tinyiko Maswanganye
Incorrect media planning is costly

Successful advertising depends on several aspects. Among them are appealing creative concepts, proper execution, and delivery. If one part of the chain is broken, the advertising will lose the effectiveness and the money is wasted. The point I want to emphasise is the delivery of the message. This part is called media planning and buying.

By Tinyiko Maswanganye 9 Jan 2013 10:57

New PRISM Awards categories generate strong interest
New PRISM Awards categories generate strong interest

The seven Awards Categories introduced into last year's PRISM Awards are attracting growing interest from entrants. With a record number of entries expected for the 2013 PRISM Awards and the entry deadline of 25 January looming, organisers are being inundated with queries.

9 Jan 2013 10:15

Lipton's floating vending machine attracts bathers
Lipton's floating vending machine attracts bathers

A floating vending machine, described as a world first, intrigued holiday bathers at Clifton Beach, Cape Town, as part of the exciting, interactive activation of the Lipton Ice Sea: Never Lose Your Cool campaign.

9 Jan 2013 09:15

Subhash Chandra
Take advantage of these hot marketing trends in 2013

NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.

By Subhash Chandra 9 Jan 2013 05:50

A trucking good idea
A trucking good idea

Commercial feature: Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximise their outdoor visibility.

Issued by Rolling Media 8 Jan 2013 10:21

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