human.kind has just wrapped up a punishing two months of re-pitching on several of our long-term accounts. This was not expected. The truth is, we were blindsided. In retrospect though, we probably had it coming. If you've read my previous rants, you'll know what I'm getting at. Be that as it may, being the incumbent agency is a weird trip and I'm going to share it with you.
By Matt Rowles 18 Jan 2013 06:15
If there's any advice I'd give start-up businesses in our industry, or any industry for that matter - it is start as you mean to go on. Don't set precedents you don't mean to maintain in a bid to nail down new business; they'll only end up hating you for it in the long run.
By Matt Rowles 9 Oct 2012 04:43