[Steve Ferguson] The Protection of Personal Information Act No. 4 of 2013 (POPI) was signed into law in November. It comes at a time when marketing has just entered the promised land of customer profiling, behavioural advertising, big data, and multiple marketing channels.
[Steve Ferguson] With the imminent arrival of the Protection of Personal Information Act (POPI), privacy is sure to become a much talked-about issue in SA. For marketers, privacy is often seen as an obstacle to more important organisational goals.
[Steve Ferguson] The Protection of Personal Information Act (POPI), due to become law early this year, introduces legal protection in SA for the first time against the serious risks and harm arising from the unauthorised collection and abuse of personal information.
Receive free email newsletter
Tell a friend about us