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Steve Ferguson

Attorney at Nicci Ferguson Attorneys
Location:Cape Town, South Africa

Profile

Steve Ferguson is an attorney who specialises in the field of intellectual property and IT law. Steve has been involved in the tech and media industries since 2003 and has helped a number of exciting businesses, including Bizcommunity, navigate the legal issues facing them in the digital age.
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Will POPI become a dirty word for marketers?

The Protection of Personal Information Act No. 4 of 2013 (POPI) was signed into law in November. It comes at a time when marketing has just entered the promised land of customer profiling, behavioural advertising, big data, and multiple marketing channels.

By Steve Ferguson 9 Dec 2013 08:42

Protect privacy - add to bottom line

With the imminent arrival of the Protection of Personal Information Act (POPI), privacy is sure to become a much talked-about issue in SA. For marketers, privacy is often seen as an obstacle to more important organisational goals.

By Steve Ferguson 25 Feb 2013 07:36

Why you should get proactive about privacy protection

The Protection of Personal Information Act (POPI), due to become law early this year, introduces legal protection in SA for the first time against the serious risks and harm arising from the unauthorised collection and abuse of personal information.

By Steve Ferguson 14 Jan 2013 07:29