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Naseem Javed

Brand name consultant, author, speaker & lecturer
Location:South Africa


    Naseem Javed, recognised as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power and Domination, the GTLD Name Game. He founded ABC Namebank International (, an image and branding consultancy over 25 years ago. Email him at .
    Monster HR now truly a global monster agency

    TORONTO, CANADA: And why not ...because they deserve it...Monster HR just became the sole owner of master root of 'dot monster' top-level domain name...

    By Naseem Javed 5 Feb 2015 10:32

    The next global domain name-branding boom

    TORONTO, CANADA: There are some million new cyber brands about to appear in global e-commerce, big or small they will skate all around the globe...

    By Naseem Javed 28 Jan 2015 11:18

    Monster collision of 15 Monster Trends in 2015

    No matter what your position, location or size of your operation, the following 15 trends start to collide and open up amazing and instant opportunities for you...

    By Naseem Javed 19 Dec 2014 10:29

    Year 2020: Why is the world so zoomed?

    Almost every country of the world has selected some worthy or some abstract and ambitious targets towards the year 2020.

    By Naseem Javed 28 Jun 2014 08:00

    Rebellion in the Dotcom Kingdom

    TORONTO, CANADA: Since the invention of the internet, suddenly the phrase 'dot com' became the single most powerful word of the century...

    By Naseem Javed 6 Feb 2014 09:41

    Hiring: New leaders wanted

    The new empires of image and power belong to newcomers and new leaders, from unknown and faraway places, with formal and informal training, with or without resources.

    By Naseem Javed 26 Jul 2013 07:41

    Bad names = bad profits

    The world is being digitised, compressed and re-compressed and forced to spin out of control while passing through the eye of the needle. The landscape has great opportunities for new ideas.

    By Naseem Javed 23 Jun 2013 12:50

    Worldwide dotcom re-evaluations

    The digital world is passing through the eye of the needle and domain name expansion is forcing all kinds on adjustments and re-alignments to cope with name identity survival.

    By Naseem Javed 14 May 2013 07:20

    ICANN Global dot branding: Singular policy or plural options

    Naming rules originated from common sense, transformed into common laws and later created the trademark philosophy to govern 'naming' as a prime and civil component of businesses across the globe.

    By Naseem Javed 30 Apr 2013 09:40

    The world of 542 superpower words

    There are 542 words that will start to impact the business world very soon. These are the 542 dictionary words applied for as generic top-level domain from the Internet Authority as gTLDs at an average cost of a million dollars each.

    By Naseem Javed 3 Apr 2013 07:28

    Mega shifts in global advertising, branding skills

    The world is passing through the eye of the needle and an all out digital transition is responsible for ushering us into a new era where new age media will demand new skills. So what will it take to prepare for such mega branding movements and what are the key facts? A new boom awaits...

    By Naseem Javed 14 Jan 2013 06:51

    ICANN TMCH: The haunted Trademark Clearance House

    When the fantasy of a universal trademark clearance house was floated in the name of protecting existing trademark owners by the opposing lobbies against the global domain name expansion, particularly the gTLD programs, the domain name industry and ICANN quickly accepted the idea. A universal trademark clearance house is perhaps a greatest idea but in reality a fantasy.

    By Naseem Javed 25 Oct 2012 06:26

    The tectonic clash of brand name identities

    With the exception of a very small percentage, by and large most branded empires with single or dozens of brand name identities are now feeling the intense heat all over the world. The slow combustion, smoke and pending flames are inevitable.

    By Naseem Javed 3 Oct 2012 07:39

    Facebook: The greatest masquerade ball

    Facebook is the world's largest masquerade ball. A cyber dome stretched over the globe filled with real and fake personalities buzzing cross fertilization form realities to fantasies while flirting in masquerades. This is the sacred space where the populous of the world securely feels bashful, naughty, cuddles, cajoles and nurses the mother of all social media.

    By Naseem Javed 17 Aug 2012 08:05

    The global race for internet ownership is on

    The internet is no longer just a screen, mouse and keyboard, it's a living organism attached to the hearts and minds of billions while breathing via their wallets. It has become a true example of a "human interface with electro-ergonomics", where human functions are intertwined with circuitry to access information, suck cash and process consumption.

    By Naseem Javed 2 Aug 2012 09:10

    Global branding: Power of generic names

    Based on the rules of naming and corporate nomenclature, ABC Namebank has applied its Name Evaluation Process to the entire list of 1930 proposed ICANN gTLD names. The finding on the 540 English Dictionary-based Generic Names, like dot rice or dot motel, the most volatile and contested section of the entire list has been released.

    By Naseem Javed 25 Jun 2012 08:57

    The aftermarket boom

    What does 13 June 2012 tell us? Domain name expansion is a big game changer and marketers of the world will have to come to terms with their love or hate relationship with ICANN and equally make room for domain registries, registrars and ICANN, as they too will call the shots on global name branding and influencing Intellectual Property assets.

    By Naseem Javed 21 Jun 2012 13:26

    The tower of names: ICANN gTLDS aim for the summit

    What's all this curious noise in global media about the booming ICANN gTLD dot names? Why have 1120 separate bodies from various parts of the world applied for 2000 such names at an average cost of a million dollars for each name?

    By Naseem Javed 14 Jun 2012 11:00

    Global branding ultimatum 2012

    Why is Facebook on its way to become a US$100 billion dollar enterprise? Because the corporate world is very comfortable with 'predictability-driven marketing' surrounded by 'search-based social media', expects 'click-based' returns on investments and believes in 247/365 multidirectional expansion while rest of the world loves the freedom to engage online.

    By Naseem Javed 11 Apr 2012 12:06

    Global visibility of South African brand names

    South African organisations must face the new emerging globalisation of domain names as ICANN gTLDs become a reality and equally balance with non-English language domains available for the local and regional markets. The issues of domain name management are now very complex, expensive and, at times, may dictate the future of the name brand.

    By Naseem Javed 14 Mar 2012 13:12

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