Naming rules originated from common sense, transformed into common laws and later created the trademark philosophy to govern 'naming' as a prime and civil component of businesses across the globe.
By Naseem Javed 30 Apr 2013 09:40
The world is passing through the eye of the needle and an all out digital transition is responsible for ushering us into a new era where new age media will demand new skills. So what will it take to prepare for such mega branding movements and what are the key facts? A new boom awaits...
By Naseem Javed 14 Jan 2013 06:51
When the fantasy of a universal trademark clearance house was floated in the name of protecting existing trademark owners by the opposing lobbies against the global domain name expansion, particularly the gTLD programs, the domain name industry and ICANN quickly accepted the idea. A universal trademark clearance house is perhaps a greatest idea but in reality a fantasy.
By Naseem Javed 25 Oct 2012 06:26
With the exception of a very small percentage, by and large most branded empires with single or dozens of brand name identities are now feeling the intense heat all over the world. The slow combustion, smoke and pending flames are inevitable.
By Naseem Javed 3 Oct 2012 07:39
Facebook is the world's largest masquerade ball. A cyber dome stretched over the globe filled with real and fake personalities buzzing cross fertilization form realities to fantasies while flirting in masquerades. This is the sacred space where the populous of the world securely feels bashful, naughty, cuddles, cajoles and nurses the mother of all social media.
By Naseem Javed 17 Aug 2012 08:05
The internet is no longer just a screen, mouse and keyboard, it's a living organism attached to the hearts and minds of billions while breathing via their wallets. It has become a true example of a "human interface with electro-ergonomics", where human functions are intertwined with circuitry to access information, suck cash and process consumption.
By Naseem Javed 2 Aug 2012 09:10
Based on the rules of naming and corporate nomenclature, ABC Namebank has applied its Name Evaluation Process to the entire list of 1930 proposed ICANN gTLD names. The finding on the 540 English Dictionary-based Generic Names, like dot rice or dot motel, the most volatile and contested section of the entire list has been released.
By Naseem Javed 25 Jun 2012 08:57
What does 13 June 2012 tell us? Domain name expansion is a big game changer and marketers of the world will have to come to terms with their love or hate relationship with ICANN and equally make room for domain registries, registrars and ICANN, as they too will call the shots on global name branding and influencing Intellectual Property assets.
By Naseem Javed 21 Jun 2012 13:26
What's all this curious noise in global media about the booming ICANN gTLD dot names? Why have 1120 separate bodies from various parts of the world applied for 2000 such names at an average cost of a million dollars for each name?
By Naseem Javed 14 Jun 2012 11:00
Why is Facebook on its way to become a US$100 billion dollar enterprise? Because the corporate world is very comfortable with 'predictability-driven marketing' surrounded by 'search-based social media', expects 'click-based' returns on investments and believes in 247/365 multidirectional expansion while rest of the world loves the freedom to engage online.
By Naseem Javed 11 Apr 2012 12:06
South African organisations must face the new emerging globalisation of domain names as ICANN gTLDs become a reality and equally balance with non-English language domains available for the local and regional markets. The issues of domain name management are now very complex, expensive and, at times, may dictate the future of the name brand.
By Naseem Javed 14 Mar 2012 13:12
Global corporate nomenclature is making history, right now, as the ICANN gTLD platform opens in full swing; the established and largest name brands of the world are now pitted against the newest, recently incubated, globally poised but relatively unknown name brands.
By Naseem Javed 15 Feb 2012 14:18
Last century business names were colourfully dressed with uniquely stylized lettering, colourful logos, slogans and contextual support. This century, such 'stylized dependency' has been pushed over the cliff by neo-socio-mobile-media-lingo. They're stripped and typed in black and white text as soundbite-sized 'bare naked words', blending into chat lines alongside abbreviations and numbing-mumbo-jumbo.
By Naseem Javed 14 Dec 2011 11:16
The word gTLD has been added to the hard-core lexicon of global branding. Why is this new spin causing vertigo to some? Before you say anything else like "what?", just hold on. It makes no difference whether you already are an expert on gTLD or not. It's in your face and we will all have to cope with it for a long time, so deal with it.
By Naseem Javed 2 Dec 2011 12:30