[Naseem Javed] Why is Facebook on its way to become a US$100 billion dollar enterprise? Because the corporate world is very comfortable with 'predictability-driven marketing' surrounded by 'search-based social media', expects 'click-based' returns on investments and believes in 247/365 multidirectional expansion while rest of the world loves the freedom to engage online. |
[Naseem Javed] South African organisations must face the new emerging globalisation of domain names as ICANN gTLDs become a reality and equally balance with non-English language domains available for the local and regional markets. The issues of domain name management are now very complex, expensive and, at times, may dictate the future of the name brand. |
[Naseem Javed] Global corporate nomenclature is making history, right now, as the ICANN gTLD platform opens in full swing; the established and largest name brands of the world are now pitted against the newest, recently incubated, globally poised but relatively unknown name brands. |
[Naseem Javed] Last century business names were colourfully dressed with uniquely stylized lettering, colourful logos, slogans and contextual support. This century, such 'stylized dependency' has been pushed over the cliff by neo-socio-mobile-media-lingo. They're stripped and typed in black and white text as soundbite-sized 'bare naked words', blending into chat lines alongside abbreviations and numbing-mumbo-jumbo. |
[Naseem Javed] The word gTLD has been added to the hard-core lexicon of global branding. Why is this new spin causing vertigo to some? Before you say anything else like "what?", just hold on. It makes no difference whether you already are an expert on gTLD or not. It's in your face and we will all have to cope with it for a long time, so deal with it. |
[Naseem Javed] The growing notion among big advertising agencies and brand marketers is that, as search engines find answers instantly, there's no real need to enter a domain name in the browser and, therefore, domain names are far less important. They're both absolutely right and seriously wrong. |
[Naseem Javed] A month ago, the Internet Corporation of Assigned Names and Numbers (ICANN), created a global shockwave with its announcement to a packed meeting in Singapore. A thousand delegates witnessed, a long-awaited gTLD program released, creating new types of domain names with unlimited potential. |
[Naseem Javed] ICANN, the Internet Corporation of Assigned Names and Numbers, created a global shockwave with its announcement of a long-awaited gTLD programme creating a new type of domain name system with unlimited potential. |
[Naseem Javed] Why would someone invest US$187 000 for single name application with ICANN, plus another few hundred thousands of dollars on related costs to acquire a new gTLD domain root system? Simple. The real motivation will be to declare global-image-cyber-warfare and to create global market domination under a name identity. |
[Naseem Javed] When a good name identity is super-glazed with a good trademark protection plan, there is no reason that it would be hurt by ICANN's gTLD. Great names such as Google and Sony are not losing sleep over gTLD, while other mega-corporations of the world, with names such as United, National, Star or Total, are all scrambling and find refuge in declaring gTLD a new major threat. |
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