"...When the tsunami of free technologies makes organisations look increasingly outdated, the same tsunamis can quadruple exports, innovative excellence and catapult into image supremacy... this makes technocalamity a new global age phenomena..." - Mentorian.
By Naseem Javed 28 Sep 2015 12:00
Naming rules originated from common sense, transformed into common laws and later created the trademark philosophy to govern 'naming' as a prime and civil component of businesses across the globe.
By Naseem Javed 30 Apr 2013 09:40
The world is passing through the eye of the needle and an all out digital transition is responsible for ushering us into a new era where new age media will demand new skills. So what will it take to prepare for such mega branding movements and what are the key facts? A new boom awaits...
By Naseem Javed 14 Jan 2013 06:51
When the fantasy of a universal trademark clearance house was floated in the name of protecting existing trademark owners by the opposing lobbies against the global domain name expansion, particularly the gTLD programs, the domain name industry and ICANN quickly accepted the idea. A universal trademark clearance house is perhaps a greatest idea but in reality a fantasy.
By Naseem Javed 25 Oct 2012 06:26
With the exception of a very small percentage, by and large most branded empires with single or dozens of brand name identities are now feeling the intense heat all over the world. The slow combustion, smoke and pending flames are inevitable.
By Naseem Javed 3 Oct 2012 07:39
Facebook is the world's largest masquerade ball. A cyber dome stretched over the globe filled with real and fake personalities buzzing cross fertilization form realities to fantasies while flirting in masquerades. This is the sacred space where the populous of the world securely feels bashful, naughty, cuddles, cajoles and nurses the mother of all social media.
By Naseem Javed 17 Aug 2012 08:05
The internet is no longer just a screen, mouse and keyboard, it's a living organism attached to the hearts and minds of billions while breathing via their wallets. It has become a true example of a "human interface with electro-ergonomics", where human functions are intertwined with circuitry to access information, suck cash and process consumption.
By Naseem Javed 2 Aug 2012 09:10