#YouthMonth

Harnessing the evolutionary power of smart packaging in Africa
Harnessing the evolutionary power of smart packaging in Africa

For the last few years, packaging industry professionals have been curious about the future of smart packaging. Whilst barcodes and QR codes were once considered the "next big thing", the acceleration of technology is transforming smart packaging...

15 Jun 2018

Investing in your customers yields returns
Investing in your customers yields returns

The 2018 edition of Africa's customer experience summit, CEM Africa, will focus on return on investment as the African CX market matures and investment increases...

14 Jun 2018

How data and content is powering marketing innovation in Africa
How data and content is powering marketing innovation in Africa

Data and content will be the two factors that continue to drive innovation for African brands across the continent...

By Cathy Ibal 8 Jun 2018

Temitope Iluyemi, associate director, global government relations, Procter & Gamble.
Brands need to lead gender equality in Africa

Gender equality is a powerful driver for change and prosperity on the African continent, but brands need to take a leadership role...

By Temitope Iluyemi 7 Jun 2018

Hlukani Pinto, regional marketing manager SSA at Pernod Ricard.
#AfricaMonth: "African consumers are on the rise" - Pernod Ricard

All about the luxury brand's African consumer market and tailoring their 'premiumisation' approach to the mobile-first continent...

By Leigh Andrews 31 May 2018

Building better relationships between brands and influencers
Building better relationships between brands and influencers

Ofentse Maloba explores ways how brands and influencers can build better relationships that can benefit them both...

By Ofentse Maloba 31 May 2018

Kwese TV secures top brands for world cup sponsorships
Kwese TV secures top brands for world cup sponsorships

Kwesé TV inks impressive multi-territory deals with leading global brands for the 2018 FIFA World Cup...

30 May 2018

Tech, content and creativity drive biggest ever rise in BrandZ Top 100 Most Valuable Global Brands
Tech, content and creativity drive biggest ever rise in BrandZ Top 100 Most Valuable Global Brands

The total brand value of the BrandZ Top 100 grew by a record 21%, adding almost $750bn to the ranking, now valued at $4.4tn...

Issued by Kantar Millward Brown 29 May 2018

#AfricaMonth: Rewriting the African narrative on reputation
#AfricaMonth: Rewriting the African narrative on reputation

The recent ethics and reputation study conducted by Reputation Matters on behalf of the African Public Relations Association, has highlighted many opportunities for the continent to take charge of its narrative...

29 May 2018

The most admired African brands announced
The most admired African brands announced

Brand Africa's 100 list of Africa's Best Brands for 2017/18 was released last week at an awards ceremony in Johannesburg, South Africa...

28 May 2018

#AfricaMonth: Brands and cultural diversity across Africa
#AfricaMonth: Brands and cultural diversity across Africa

Reputation is 100%-dependent on landscape comprehension, so brands in Africa need to understand cultural diversity across the continent...

By Trevor Chueu 25 May 2018

#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges
#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges

Africa is an ideal market for brand holders and counterfeiters as growth in brand investment creates demand...

By Vanessa Ferguson 25 May 2018

Zimbabwe applies to rejoin Commonwealth
Zimbabwe applies to rejoin Commonwealth

Zimbabwe begins process to re-join Commonwealth - observers invited to July elections...

22 May 2018

Brand investment rises in East Africa
Brand investment rises in East Africa

The East African IP landscape has shifted fundamentally, says Bowmans regional IP head...

21 May 2018

#AfricaMonth: Look for the opportunities in Africa
#AfricaMonth: Look for the opportunities in Africa

Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of APRA and chair and CEO of Burson Cohn & Wolfe Africa...

By Louise Marsland 18 May 2018

Image supplied.
Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

We rise together: Collaboration and Africa's economic future
We rise together: Collaboration and Africa's economic future

The key to business sustainability is changing how we think about competition and partnership. The business landscape is beginning to shift away from the traditional competition model, especially in Africa...

Issued by Shift Social Development 18 May 2018

#AfricaMonth: Africa's youth are living in a time of renaissance
#AfricaMonth: Africa's youth are living in a time of renaissance

Global business is sitting up and taking notice of Africa in its new capacity of 'influencer', rather than just 'consumer'...

By Natasha Omokhodion-Banda 15 May 2018

Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.
#AfricaMonth: Purpose-driven communications in Africa

The need for accelerated social progress and purpose-driven communications is at an all-time high, especially in Africa...

By Louise Marsland 14 May 2018

Crossing borders in Africa with events
Crossing borders in Africa with events

Organising events in other countries poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact...

By Glenn van Eck 10 May 2018

TV celebrity and CEO of Special Effects Media, Danilo Acquisto. © .
Danilo Acquisto on the online video revolution (Part 1)

Everyone is creating online video nowadays and by doing this, bypassing traditional channels, serving hundreds of millions of people their lively forms of content. At a recent Heavy Chef event, Danilo Acquisto shared some secrets of creating successful online video strategies...

By Juanita Pienaar 8 May 2018

Brand building in Africa: Demystifying the African marketplace
Brand building in Africa: Demystifying the African marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop...

By Catherine Burton, Harsh Sarda and Zeenat Ismail, Issued by Ipsos 25 Apr 2018

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...

By Louise Marsland 24 Apr 2018

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

freestocks.org via .
The true value of Twitter for brands that want to be effective

Why do brands need Twitter if there are hundreds of channels that already clutter our days? Shae Leigh explores the reasons why Twitter is still very relevant...

By Shae Leigh 22 Mar 2018

Midem and Trace team up to support African music industry
Midem and Trace team up to support African music industry

Midem has announced the launch of its High-Potential Markets Programme with the Trace channel, to support the African music industry...

15 Mar 2018

Short and sweet - Storytelling for digital marketers
Short and sweet - Storytelling for digital marketers

Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...

By Romi Adler 12 Mar 2018

Rob Shuter, group president and CEO of the MTN Group.
Building a business for the long-term in Africa

A successful business in Africa, like MTN, has a number of key principles that underpin the success of businesses in Africa, including building a strong market position while maintaining a challenger mindset, a strong brand, modern technology and great people...

8 Mar 2018

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