#AfricaMonth: Brands and cultural diversity across Africa
#AfricaMonth: Brands and cultural diversity across Africa

A one-size-fits-all approach to marketing communications does not work in Africa, or any of its 54 countries.

By Trevor Chueu 10 hours ago

#AfricaMonth: Africa is evolving into a global innovation powerhouse
#AfricaMonth: Africa is evolving into a global innovation powerhouse

As Africa's economic growth accelerates, the continent is evolving from one of the world's major sources of mineral resources into a global innovation powerhouse. Africa is rapidly diversifying from its traditional strengths in mining, oil and agriculture into the technology and creative industries that are reshaping humanity's future. By 2050, over a quarter of the world's population will be African.

By Pieter Bensch 12 hours ago

#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges
#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges

Africa Day is celebrated on 25 May 2018 and marks the formation of the African Union. Africa has seen a vast increase in investment and growth over the past 50 plus years and many companies have already mobilised to capture this emerging demand.

By Vanessa Ferguson 15 hours ago

Barbara Kaija, group editor-in-chief of New Vision Press and Publishing Company and Noura al Hourani, lead Arabic editor at Syria Direct.
Wan-Ifra reveals 2018 Laureates of Women in News Editorial Leadership Award

Wan-Ifra has announced the 2018 Laureates of the Women in News Editorial Leadership Award.

1 day ago

DISCOP Markets.
More than 500 content producers from Africa heading for DISCOP Johannesburg

More than 500 film, television, digital and video gaming content producers from all over Africa will converge at DISCOP Johannesburg for the vibrant three-day market and co-production forum expected to welcome 1,500 plus delegates from 70 countries.

2 days ago

Taazima Kala-Essack, lead consultant, Hotwire PRC, Botswana.
How to implement those big ideas

Is overthinking one of the problems plaguing the communications industry and, especially, the public relations sector of that industry?

By TAAZIMA KALA-ESSACK 2 days ago

The misconceptions about public relations and how to spot a good PR practitioner
The misconceptions about public relations and how to spot a good PR practitioner

"Public relations (PR) is all glitz and glamour," said no PR practitioner (PRP) ever who is worth their salt. I've been working in the PR industry since 2009 and to date I still hear this common misconception.

By Jennilee Peremore 2 days ago

Where will GDPR and PoPIA leave digital marketing?
Where will GDPR and PoPIA leave digital marketing?

2018 is officially the year of privacy: The EU's General Data Protection Regulation (GDPR) will officially come into force on 25 May, followed by its local cousin, PoPIA in the second or third quarter of the year. You may be feeling this already - who hasn't received a flood of Privacy Policy and Data Protection Policy updates from around the world.

By Elizabeth de Stadler 2 days ago

Facebook hub, Lagos, Nigeria.
Facebook launches Africa's first hub space in Nigeria

Facebook has launched its first hub space in Africa to bring together communities to collaborate, learn and exchange ideas in Lagos, Nigeria.

2 days ago

#AfricaMonth: Look for the opportunities in Africa
#AfricaMonth: Look for the opportunities in Africa

Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of the African Public Relations Association (APRA) and chair and CEO of Burson Cohn & Wolfe Africa.

By Louise Marsland 18 May 2018

Image supplied.
Generation Z - Chasing butterflies (Part 1)

The oldest of Generation Z (or iGen or Centennials) - that generation coming after the millennials and before what some are already referring to as the Alpha Generation - are now 22 years of age. And, it seems this generation does not have it easy, despite technology making life increasingly more seamless, exciting and enjoyable. Being careful to avoid stereotyping, one can cautiously state that they have been born into a Vuca world, to cite the trendy acronym for 'volatility, uncertainty, complexity, and ambiguity'.

By Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

Durban FilmMart 2018.
16 African films, documentaries selected for Durban FilmMart

The 9th Durban FilmMart announces its Official Project Selection for the 2018 edition, including 16 films and documentaries from Africa.

18 May 2018

We rise together: Collaboration and Africa's economic future
We rise together: Collaboration and Africa's economic future

The key to business sustainability is changing how we think about competition and partnership. The business landscape is beginning to shift away from the traditional competition model, especially in Africa, to a form of capitalism that is more open to collaboration. When it comes to making a positive impact on the world, of course, there is immense power in joining forces to create collective impact at a scale far beyond what any one company could achieve alone.

Issued by Shift Social Development 18 May 2018