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Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.
CMO Growth Council launched by Cannes Lions and ANA

The new CMO Growth Council will frame the future growth agenda for brands on the global stage...

2 days ago

Classifieds app raises funding to expand in Africa
Classifieds app raises funding to expand in Africa

CoinAfrique, the most downloaded classifieds app in French-speaking Africa, aims to exceed 10 million monthly users by 2022...

13 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

All the Ciclope Africa 2018 winners
All the Ciclope Africa 2018 winners

Ciclope Africa: The continent's talent was on show at the first ever African regional leg of flagship craft festival...

11 Apr 2018

SA adman feared abducted in Rwanda
SA adman feared abducted in Rwanda

Criticism of Rwandan President Paul Kagame is believed to be the reason behind the disappearance of South African advertising professional, Leon Orsmond...

29 Mar 2018

Dentsu Aegis Network Mozambique opens doors to revolutionise the market
Dentsu Aegis Network Mozambique opens doors to revolutionise the market

Dentsu Aegis Network Mozambique has announced the official inauguration of its office in Maputo, Mozambique...

Issued by Dentsu Aegis Network 28 Mar 2018

Zeitz MOCAA Museum, Cape Town, South Africa.
Ciclope Africa deadline extended

The deadline has been extended for international festival of craft awards, Ciclope Africa, held in Africa for the first time ever...

19 Mar 2018

Facebook launches Trip Consideration tool
Facebook launches Trip Consideration tool

Facebook recently rolled out a new ad-optimisation programme called Trip Consideration. The new tool is only applicable to travel-related companies and offers an opportunity to turn travel intention into conversion...

14 Mar 2018

Gordon Ray and Jacques Burger of M&C Saatchi Abel.
M&C Saatchi Abel on the power of creativity to change the world

M&C Saatchi Abel's founding partner and ECD Gordon Ray shares the power of work "rich with local insight and executed with heart," while founding partner and chief executive Jacques Burger explains how M&C Saatchi Abel is motoring ahead in 2018...

By Leigh Andrews 9 Mar 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

Human rights activist Annie Raman on Fort Review.
#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, as well as the rise of advertising that goes beyond just punting a product to actually solving a societal issue...

By Leigh Andrews 1 Mar 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.
How to increase ad spend in Nigeria

There's plenty of money in Nigeria, but will it be enough to woo back brands, asks a creative director in Lagos...?

By Mike Archer 23 Feb 2018

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 19 Feb 2018

Federico de Nardis,CEO Of GroupM Sub-Saharan Africa.
New CEO for Group M Sub-Saharan Africa

Federico de Nardis has been named CEO Of GroupM Sub-Saharan Africa...

16 Feb 2018

Unilever threatens to pull ads from 'divisive platforms'
Unilever threatens to pull ads from 'divisive platforms'

THE HAGUE, Netherlands - Anglo-Dutch consumer giant Unilever, one of the world's largest advertisers, threatened on Monday to snub digital platforms that fail to protect children or help "create division" in society...

13 Feb 2018

Absolut creative collaboration.
Change the way the internet sees African creativity

The Absolut African Art Intervention is continuing in its mission to change how the world views African creativity...

6 Feb 2018

Superunion launches as next-generation brand agency
Superunion launches as next-generation brand agency

23 January 2018 saw the launch of Superunion, a next-generation global brand agency, offering clients access to a wider, more connected range of strategic and creative services...

Issued by Superunion 24 Jan 2018

It's true what they say; prevention is better than cure
It's true what they say; prevention is better than cure

In the wake of the H&M debacle, Thandukwazi Gcabashe comments on the critical role PR plays in making sure marketing campaigns have gone through a reputational lens before being launched...

By Thandukwazi Gcabashe 24 Jan 2018

#BizTrends2018: The agencies of the future will be agile
#BizTrends2018: The agencies of the future will be agile

New agency models, with creativity at the core, but more agile and flexible and inclusive of a variety of talent, will ensure a creative renaissance...

By Karabo Denalane 22 Jan 2018

#BizTrends2018: Sex, data and advertising
#BizTrends2018: Sex, data and advertising

Forget about Harry and Meghan, the match of the century is advertising and research, with data playing cupid...

By Natalie Otte, Ilse Dinner 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human
#BizTrends2018: Brands need to stop thinking like brands and become more human

Brands need to become more human and create work that receives permission to communicate with their audiences...

By Dean Oelschig 8 Jan 2018

#BizTrends2018: A short to-do list for the new year
#BizTrends2018: A short to-do list for the new year

Where does 2018 leave us mere mortals, all analogue by design, in a digital world that is catapulting forward at the speed of light...

By Pepe Marais 8 Jan 2018

Nicole Solarsh Glickman, creative group head at House of Brave.
#BizTrends2018: Refocus on the business of advertising

For years we've been told that the future of advertising is the internet and data. So, we all followed the trend and jumped onto the super highway. From the days of dial-up to LTE and fibre, we have continuously raced ahead, finding new ways to create new waves. Today, streams of videos, interviews, content, shows, sounds, and apps, are brought to us by brand X...

By nicole glickman 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.
#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

By Amanda Dlamini 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
#BizTrends2018: A positive perspective on moving towards 4.0

What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...

By Chrisna Basson 8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.
#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

12 Dec 2017

A festival of African creativity launched by Absolut
A festival of African creativity launched by Absolut

Capitalising on the success of its One Source campaign, Absolut Vodka has launched a festival of African creativity in 2018...

5 Dec 2017

The World’s Most Eligible Bachelor campaign.
APA results: Kenya's thriving advertising industry

The fastest and most affordable connectivity in sub-Saharan Africa enables Kenya to punch well above its weight in the IT sector generally...

4 Dec 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?
#MeettheMarketer: Are business consultancies the ad agencies of the future?

Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), is our #MeettheMarketer this month on Bizcommunity.africa. He believes Accenture Interactive is building the "agency of the future"...

By Louise Marsland 13 Nov 2017

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