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Personal branding: The value of a platform

Mike Saunders writes about how ultimately the internet gives people an opportunity to scale their platform easily, giving them the opportunity to influence more and sell more...

By Mike Saunders 12 Feb 2018

Facebook partners for a safer internet in Africa

Facebook today announced a number of partnerships across Africa to explore ways to make the internet safer for all...

6 Feb 2018

YouTube labels state-sponsored news as rules tighten

YouTube began labeling news broadcasts that get government money as it vowed to be stricter about content at the globally popular online video-sharing service...

5 Feb 2018

Social Media Week Lagos announced

eNitiate partners with Social Media Week Lagos - the only African city to host the event...

2 Feb 2018

Embrace digital but ignore traditional media at your peril

Thabiso Dlamini explores several reasons why marketers need to focus on developing their relationship with traditional media now more than ever...

By Thabiso Dlamini 1 Feb 2018

Namibia achieves global fame after Trump blunder

One of Namibia's top tourism brands, The Gondwana Collection, has achieved global fame for trolling Trump's missteps on Africa...

26 Jan 2018

Social media erupts for Zim The Voice UK contestant

Zimbabwe-raised teen is the talk of The Voice UK, along with his dancing granma who owned social media after the performance of Donel Mangena...

23 Jan 2018

What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

By Natalia Rosa 16 Jan 2018

#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

#BizTrends2018: You guessed it, it's the year of video

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...

By Gil Sperling 8 Jan 2018

#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that has largely where the concept has remained. Until now...

By Mike Oelschig 8 Jan 2018

#BizTrends2018: Is the 280-character count the end of brands on Twitter?

If nothing else, Twitter has long since been defined by its ruthless 140-character count. It forced us to choose our words carefully. It challenged us to get the point. It reimagined short stories. It captivated our diminishing attention spans in a way that Facebook, TV, teachers and even news bulletins couldn't...

By Natalie Pool 8 Jan 2018

#MeTourism: The hidden costs of selfie tourism

Research shows that it is not age, but the dark triad of personality traits - narcissism, Machiavellianism and psychopathy that push people to pursue selfie glory regardless of the result...

By Marianna Sigala 5 Jan 2018

#NEWSWATCH: Singing and dancing on the streets of Zimbabwe and on social media

Harare became one big street party as the resignation of President Robert Mugabe was announced yesterday. Much of the party was streamed live to the Zimbabwean diaspora via social media...

By Louise Marsland 22 Nov 2017

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