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Branding news
Celebrity branding in Nigeria
[Desmond Ekeh] Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands?
CENTRAL AFRICA
The head, heart and hand of branding

[Thabani Khumalo] The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility. 15 Oct 2009 11:45


CENTRAL AFRICA
10 flying banners for less than US$2 a day! - Big Eye Branding

When you next think about buying branding equipment, work out the real cost of the investment by working out how long the products will last divided by the cost. 30 Sep 2009 13:35




CENTRAL AFRICA
Six key steps to succesfully branding your next event - Big Eye Branding

Not all marketing to your customers needs to be done through TV, radio, magazines or billboards. Engaging directly with consumers at an event is becoming an extremely popular way to pitch your offering to potential customers. 25 Aug 2009 17:11


CENTRAL AFRICA
Domain names registration: SA doing well

[Issa Sikiti da Silva] When it comes to the issue of registering domain names South Africa is doing well, with some 60% of the continent's total of registered domain names. The rest of Africa, more than 50 countries, shares the continent's other 40% of about a million top level domains. 30 Jul 2009 08:09


CENTRAL AFRICA
Launch of fourth annual Makhulu Polane design competition

The annual Makhulu Polane t-shirt design competition is open for entries from Thursday, 16 July 2009. This local initiative was started by Big Blue in 2006 in a quest to discover and support fresh home-grown talent. 15 Jul 2009 09:33




CENTRAL AFRICA
Launch of fourth annual Makhulu Polane design competition

The annual Makhulu Polane t-shirt design competition is open for entries from Thursday, 16 July 2009. This local initiative was started by Big Blue in 2006 in a quest to discover and support fresh home-grown talent. 15 Jul 2009 09:33


CENTRAL AFRICA
Manufacturers of slimline lightboxes and snap frames - Display Mania

Despite the onset of the global recession Display Mania is still moving forward in developing new products, i.e. the slimline lightbox and the brand-new econo fabri frame which can also be illuminated. 8 Jun 2009 16:33


CENTRAL AFRICA
Do you want to grow your brand in Africa? - Big Eye Branding

Are you looking for branding solutions that will assist you in penetrating the African market? Big Eye Branding is a South African company with a good understanding of African markets and will assist you in getting your products noticed in these non-traditional markets. 7 Apr 2009 16:00


CENTRAL AFRICA
Engen DRC rebrands after Shell acquisition

African energy company, Engen, says it has overcome stiff challenges while rebranding from Shell to Engen in the Democratic Republic of Congo (DRC) since the acquisition in 2008. Wayne Hartmann, general manager of Engen International Business Development, says much behind-the-scenes work was required to win the confidence of stakeholders in the DRC operation. 2 Apr 2009 09:50


CENTRAL AFRICA
Display Mania International launches new division, new products and a brand new website - Display Mania

Display Mania, which manufactures portable display products, snap frames and pull-up banners, has recently launched Promo and Print Mania which will specialise in promotional material. 9 Feb 2009 14:23


CENTRAL AFRICA
Brand Leadership leads Ghana's National Democratic Congress' successful election campaign - Brand Leadership

South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana. 8 Jan 2009 13:29


CENTRAL AFRICA
Ikalafeng to judge prestigious Rebrand 100 Global Awards - Brand Leadership

Thebe Ikalafeng, founder of the Brand Leadership Group will be part of the 10-man jury at the next prestigious Rebrand 100 Global Awards, which will take place in the USA in January 2009. 18 Dec 2008 13:45


CENTRAL AFRICA
Zambia: New president puts emphasis on jobs, tourism

President Rupiah Banda, this central African nation's new president, said in his inaugural speech that he wants his government to place a lot of emphasis on job creation, which in turn will boost the retail sector as consumers progressively have more disposable income. 3 Nov 2008 13:54


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