The mind of a Kenyan shopper

[Carole Kimutai: @CaroleKimutai] It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases. 12 Dec 2011 16:00

AccessKenya realigns marketing strategy to target youth

[Carole Kimutai: @CaroleKimutai] AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year. 15 Nov 2011 10:50

MTN-TransferTo partnership well underway

TransferTo and the MTN Group last week announced that the implementation of their International Airtime Transfer (IAT) partnership in MTN operating companies is well underway. 14 Nov 2011 12:15

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

DHL Express launches campaign across Africa

The words, "Aint no mountain high enough" from the popular song has become the anthem to 100 000 employees at DHL Express as they launch their latest global advertising campaign, The International Specialists, across markets in Africa. [video] 20 Oct 2011 12:03

Kenya's Zuku TV targets 100 000 Ugandan viewers

[Carole Kimutai] Zuku TV, a consumer brand of the Wananchi Group has an ambitious plan to register 100 000 subscribers in Uganda in the next two years. 30 Sep 2011 12:09

Bizcommunity.com

Bizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011. 20 Sep 2011 15:45

SanDisk shows growth in Middle East and Africa

Driven by the high mobile phone penetration rates and a growing appetite for flash-based storage devices in Africa, SanDisk, the manufacturer of flash memory cards, reports that there has been between a double and triple digit market growth in the Middle East and Africa (MEA) so far this year. 9 Sep 2011 09:22

Unemployment, inflation worries hit consumer confidence

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers. 27 Jan 2011 11:00

Training essential in IT sales environment

[Daniel Silke] I am a good example of a connected, discerning customer who already has done most of his research even before entering a store and I usually shop around looking for the best deals from different vendors. Therefore, I was armed with all the information I needed and I knew the different offerings from the two major outlets selling the new Apple iMac. I was setting the outlets up for a bit of healthy competition by visiting both just before making my decision where to lay down my credit card. 29 Dec 2010 16:25

OATS heads east

Oracle Airtime Sales (OATS) has confirmed their agreement with media management agency Corporate Talk to further develop its African network. 31 Jan 2008 14:39

Zimbabwe can't calculate inflation

Zimbabwe is so short on consumer goods, the government can't even calculate inflation, the chief statistician said on Tuesday. 28 Nov 2007 09:48

Forum to focus on Africa's leading businesswomen

Women are the key to African economic development and are increasingly driving the global economy. 27 Nov 2007 14:39

A first for Kenyan retail chain - 24-hour shopping

[Carole Kimutai] Following the growing success of a round-the-clock shopping concept introduced by Nakumatt Holdings earlier this year, the supermarket chain has expanded the service to Nakumatt Downtown in Nairobi's city centre. 15 Nov 2007 13:06