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Africa's ICT environment should meet mobile consumer demands
The question ICT providers and regulators alike have to ask themselves is whether they've created a climate conducive to meeting the demands and expectations of the mobile consumers of the future, Themba Khumalo, MTN Group operations executive, said earlier this week. 20 Mar 2013 11:21
A mobile Africa: innovation is key
[Dr KF Lai] 2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013. 21 Feb 2013 11:07
[2013 trends] Africa's dynamic markets
[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20
[2013 trends] Out-of-the-box branding
[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33
[2013 trends] Africa poised for a great future
[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 30 Jan 2013 12:39
Zuku TV's original content strategy pays off
In 2012, the Pay TV market became a great deal more competitive but with DStv Multichoice having acquired most of the existing exciting content, the challenge has been for challengers to come up with different content. This week saw one of the challengers (Zuku TV) sell one of the series it has commissioned - Tales from the Bush Larder - to Fox International. 30 Jan 2013 11:45
[2013 trends] Africa finding its own solutions using mobile tech
[Dr KF Lai] There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand. 25 Jan 2013 10:57
[2013 trends] Mobile money to give SoLoMo a kick in the pants?
[Vanessa Clark] SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary. 23 Jan 2013 11:54
Windows Phone apps stores open across Africa
Microsoft has announced the opening of 21 web stores for apps and games across several African countries. 18 Dec 2012 12:19
Counterfeit phones: Samsung wants action
[Jude Bukenya] Samsung Uganda has called for an immediate multi-stakeholder intervention to deal with the proliferation of counterfeit mobile handsets in the market. 27 Nov 2012 16:09
Pay TV subscribers get rewarded
[Walter Wafula] Pay TV customers in Uganda have received rewards from their services providers ahead of the December festive season. 22 Nov 2012 15:43
MTN Uganda relaunches MTN Zone
MTN Uganda has relaunched its MTN Zone with discounts of up to 99% and a minimum guaranteed discount of 5% on MTN calls. 20 Nov 2012 10:40
Shopping complex rewards Kenyan shoppers with Z-Card
The Village Market, a shopping and recreation complex in Nairobi, recently selected a Z-Card to target its loyalty shoppers and generate awareness around its Bonus Card reward programme. 14 Nov 2012 10:40
Expanding your brand across Africa
[Nonye Mpho Omotola] Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market. 8 Nov 2012 09:53

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