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How to survive in media sales

The role of the media sales professional is changing rapidly...

31 May 2016

Aegis Media unveil Baileys new bottle

Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.

9 Jul 2013

African e-commerce may be about to come of age

E-commerce in Africa has grown dramatically over the past year, says Robin Philip of payment services provider PayGate, and is now in a position to support the massive consumer boom that's happening across the continent.

2 Jul 2013

AdFu partners with Yookos to reach into Africa

AdFu, the audience and display inventory network of sites owned by Kagiso Media, has extended its reach into the African online market by adding the Africa-born social network, Yookos, to its portfolio. This adds even more inventory to AdFu's African value proposition while also helping Yookos to drive revenue growth by maximising inventory yield.

14 Jun 2013

Africa's ICT environment should meet mobile consumer demands
Africa's ICT environment should meet mobile consumer demands

The question ICT providers and regulators alike have to ask themselves is whether they've created a climate conducive to meeting the demands and expectations of the mobile consumers of the future, Themba Khumalo, MTN Group operations executive, said earlier this week.

20 Mar 2013

Dr KF Lai
A mobile Africa: innovation is key

2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.

By Dr KF Lai 21 Feb 2013

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

[2013 trends] Africa poised for a great future
[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013

Zuku TV's original content strategy pays off
Zuku TV's original content strategy pays off

In 2012, the Pay TV market became a great deal more competitive but with DStv Multichoice having acquired most of the existing exciting content, the challenge has been for challengers to come up with different content. This week saw one of the challengers (Zuku TV) sell one of the series it has commissioned - Tales from the Bush Larder - to Fox International.

30 Jan 2013

[2013 trends] Africa finding its own solutions using mobile tech
[2013 trends] Africa finding its own solutions using mobile tech

There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.

By Dr KF Lai 25 Jan 2013

[2013 trends] Mobile money to give SoLoMo a kick in the pants?
[2013 trends] Mobile money to give SoLoMo a kick in the pants?

SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.

By Vanessa Clark 23 Jan 2013

Windows Phone apps stores open across Africa
Windows Phone apps stores open across Africa

Microsoft has announced the opening of 21 web stores for apps and games across several African countries.

18 Dec 2012

Counterfeit phones: Samsung wants action

Samsung Uganda has called for an immediate multi-stakeholder intervention to deal with the proliferation of counterfeit mobile handsets in the market.

By Jude Bukenya 27 Nov 2012

Walter Wafula
Pay TV subscribers get rewarded

Pay TV customers in Uganda have received rewards from their services providers ahead of the December festive season.

By Walter Wafula 22 Nov 2012

MTN Uganda relaunches MTN Zone
MTN Uganda relaunches MTN Zone

MTN Uganda has relaunched its MTN Zone with discounts of up to 99% and a minimum guaranteed discount of 5% on MTN calls.

20 Nov 2012

Shopping complex rewards Kenyan shoppers with Z-Card
Shopping complex rewards Kenyan shoppers with Z-Card

The Village Market, a shopping and recreation complex in Nairobi, recently selected a Z-Card to target its loyalty shoppers and generate awareness around its Bonus Card reward programme.

14 Nov 2012

Expanding your brand across Africa
Expanding your brand across Africa

Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.

By Nonye Mpho Omotola 8 Nov 2012

Kenya to start taxing mobile transactions

The Kenyan government has announced plans to implement at 10% tax on mobile money payments, including those made via M-Pesa

By Nur Bremmen 10 Oct 2012

Walter Wafula
Growth in advertising boots Vision Group performance

Higher advertising and circulation revenue helped Vision Group, a Ugandan multimedia company, post a 28% growth in profit after tax during the year ending June 2012.

By Walter Wafula 9 Oct 2012

Pay TV cuts subscription prices
Pay TV cuts subscription prices

GOtv, a pay television service in Kenya has slashed its subscription fees as part of growing its market share, even as the country is implementing the migration from analogue to digital television.

By Carole Kimutai: @CaroleKimutai 10 Sep 2012

[Executive Check] GOtv eyes expansion in Africa as it marks one year of business
[Executive Check] GOtv eyes expansion in Africa as it marks one year of business

GOtv, a low cost pay television service owned and operated by MultiChoice Africa celebrates its first year in business in four markets. Patricia Kiconco, the country manager GOtv Uganda speaks about the performance of the brand and its future plans for Africa.

By Walter Wafula 15 Aug 2012

New Vision regains top spot in Uganda's cyberspace
New Vision regains top spot in Uganda's cyberspace

New Vision has displaced Monitor Online as the most visited local website in Uganda following its redesign. The website which is the online version of The New Vision print newspaper in Uganda regained the top spot last week after the revamped version was uploaded.

By Walter Wafula 7 Aug 2012

[Executive Check] Social media marketing - a must in business
[Executive Check] Social media marketing - a must in business

Many companies in Africa are embracing social media to reach their online customers like elsewhere in the world. Moses Serugo, an arts journalist, social media marketer and proprietor of Kampalaone.com spoke to Bizcommunity about the benefits of social media marketing in Uganda.

By Walter Wafula 12 Jul 2012

Deutsche Messe expands sales network into Africa

Deutsche Messe, a global active trade fair company, is expanding its international sales network and now has representation throughout the region of sub-Saharan Africa.

10 Jul 2012

Michael Dearham joins 'Cote Ouest Audiovisuel'
Michael Dearham joins 'Cote Ouest Audiovisuel'

Cote Ouest Audiovisuel, a distributor of audiovisual rights for and from Africa, has welcomed aboard Michael Dearham as senior vice president of the group and general manager of the Mauritian office.

12 Jun 2012

Kenya's retail sector seeks development policy

For the fifth year running, the National Economic Survey has identified the retail and wholesale trade sectors as key growth drivers of Kenya's economy. In 2011, the wholesale and retail trade sector showed a growth of 7.3%, beating the manufacturing, building and construction, agriculture, transport and communication sectors.

By Carole Kimutai: @CaroleKimutai 6 Jun 2012

Comztek opens office in Mauritius
Comztek opens office in Mauritius

Comztek, an African communications distributor, has announced the official opening of an office in Mauritius as of June 2012.

31 May 2012

Report finds improved business regulations for East African SMEs
Report finds improved business regulations for East African SMEs

A new International Finance Corporation and World Bank report shows that the business environment for entrepreneurs in all five economies of the East African Community (Burundi, Kenya, Rwanda, Tanzania, and Uganda) improved in 2010-2011, as the countries implemented critical regulatory reforms.

12 Apr 2012

Walter Wafula
Seminar to tackle advertising challenges in Uganda

Corporate managers in Uganda have an opportunity to widen their understanding of the latest media buying trends and tactics through an upcoming media seminar in Kampala.

By Walter Wafula 1 Mar 2012

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