So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.
By Amanda Cromhout 9 Apr 2014 06:07
People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?
By Christopher Smith 2 Apr 2014 14:05
The new digital platforms are even better in that the demographics can be segmented much more easily, and one can target a specific niche market.
By Tess Sulaman 1 Apr 2014 14:10
Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.
By Mark Schefermann 1 Apr 2014 09:40
The Mobile World Congress is described as one of the biggest global events in the smartphone and tablet calendar. Bluegrass Digital highlights the top 10 trends that has emerged from the congress.
By Nick Durrant 13 Mar 2014 13:47
Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.
By Mark Porter 11 Mar 2014 14:27
Kenya's leading mobile network operator Safaricom owes its clients KSh3.2 billion (US$37 million) in unclaimed Bonga points, after only 80% of its reward scheme points were redeemed in the form of airtime, data bundles, merchandise and SMSs.
By Susan Mwenesi 5 Mar 2014 08:56
To introduce their free-to-air satellite TV platform, OpenView HD, to market, Platco Digital teamed up with Zinto to drive a series of interactive activations to educate consumers about the product offering.
Issued by Zinto Activation Group 24 Jan 2014 07:06
Every new year comes the unwelcome deluge of supplier notifications that annual price increases are imminent. Well, this year Rocket Creative is determined to turn the tables to the benefit of their clients.
Issued by Rocket Creative 21 Jan 2014 11:38
CANNES, FRANCE: Cinemark, the local SA representatives of Cannes Lions and its affiliates, with their passion for both great film and advertising, bring you the latest information from the world's premier advertising festivals.
15 Jan 2014 11:21
CANNES, FRANCE: Lions Health, the new bespoke Festival and Awards celebrating creativity in healthcare marketing and communications, has opened for entries.
9 Jan 2014 11:38
MTN Uganda customers can now enjoy a free minute every day between 6am and 9am to call their loved ones on MTN through the mobile operator's 'Good Morning Uganda' promotion.
9 Dec 2013 10:23
PROMAX/BDA Africa 2013 took place on 22 November and recognise excellence in on-air promotion, branding and advertising. The awards look for the best work produced to get programming, a channel or a brand noticed. Congrats to all the winners!
27 Nov 2013 07:26
As Samsung's partner in their regional expansion plans, 34 developed Samsung Switch On - a consumer-facing communication platform for Samsung to launch new apps into the pan-African market, by asking consumers to tell them what they wanted most to switch on in their lives.
Issued by 34 6 Nov 2013 10:38
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