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In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

Context - the key to unlocking emerging market potential

South Africa tends to fall into the same style of activations - especially when looking at emerging markets...

By Cas Dreijer 18 May 2017

Etihad Airways throws down travel gauntlet with 48-hour stopover challenge

Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just 48 hours...

8 May 2017

When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

NG climate change video, Before the Flood reaches 60 million people

National Geographic's climate change documentary Before the Flood has reached more than 60 million people worldwide and surpassed a record-setting one billion minutes viewed across linear, digital, streaming and social platforms...

18 Nov 2016

Lipton launches world's first raining dancefloor

Lipton's Refreshtival featured a tweet-activated raining dancefloor that kept festival-goers refreshed in the most unique way...

By Amahle Madlala 16 Nov 2016

Talent discovery app comes to Africa

Following its success in the US and India, Indi.com, an exciting new video platform launches across Africa. It gives users the chance to be discovered through a variety of fun challenges, created by celebrities and brands...

26 Oct 2016

[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster

On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Marcus Brewster...

26 Aug 2016

Uber delivers on ice cream campaign

Ice cream day at Uber included Nairobi and Mombasa, Kenya, this year #UberIceCream...

18 Jul 2016

Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...

By Nicola Graves 24 Jun 2016

Jovago launches #MyNigeria campaign

Jovago.com, has launched an innovative campaign tagged #MyNigeria. The campaign commenced on 18 February 2016 and gives social media users the opportunity to have their pictures of Nigeria promoted worldwide...

22 Feb 2016

[Biz Takeouts Lineup] 157: Point-of-sale app and mobile card payments with Yoco

Tune in to the Biz Takeouts Marketing & Media radio show on 12 November 2015, from 9-10am, as show host Warren Harding chats to Carl Wazen from Yoco...

11 Nov 2015

[Biz Takeouts Podcast] 155: Focus on PR - Trust, data and talent with four industry experts

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Andre Fourie, Galia Kerbel, Nicola Nel and Ingrid Lotze...

29 Oct 2015

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International

Research reveals key drivers of sharing economy

A whitepaper, based on an investigation undertaken by Mastercard and The Future Agenda, reveals the key drivers of the ever growing sharing economy, outlining the challenges and future opportunities surrounding it.

13 hours ago

Information overload fuels 'fake news': study

PARIS - "Fake news" has become a troubling phenomenon, allegedly used to manipulate voters and fuel a rise in global populism. In one case, it inspired a man to shoot up a Washington pizzeria.

1 day ago

Facebook to produce own TV series, games

NEW YORK - Facebook is starting production on high-quality television series and gaming shows to be broadcast on its platform, one of the social media giant's executives said on Monday.

1 day ago

Facebook launches plan to combat online extremism

LONDON - US social media giant Facebook launched a campaign in Britain on Friday to counter the spread of online extremism following warnings from Prime Minister Theresa May after four terror attacks in three months.

2 days ago

Liability problems for WhatsApp admin users

The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.

23 Jun 2017

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