AFCON 2012: Samsung launch interactive, online events

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea. 31 Jan 2012 14:25

BBA 7 brings double housemates

[Gregory Gondwe: @Kalipochi] Multichoice Malawi announced on 24 January 2012 that the Big Brother Africa housemates of Season 7, will go in the house in pairs, where they will choose whether to pair with spouses, friends or family. 25 Jan 2012 13:24

Twitter launches brand pages, but is it too little too late?

[Vincent Hofmann] 25% of Twitter's current user base post their tweets using Twitter's web interface. 75% of Twitter's users make use of applications to interact with brands, friends and foe. So is Twitter's recent introduction of Twitter Brand Pages a waste of time? Not if Twitter has anything to do with it. 10 Jan 2012 11:41

Airtel Africa targets youth with music

Airtel Africa today launched a thematic television commercial for its year-end promotion, called 'Airtel Friendzy', which uses music as a tool to forge a strong bond between the brand and the youth. [video] 9 Dec 2011 09:01

Mother City retains Loeries, Creative Week to expand

In a four-way pitch against Ballito in KwaZulu-Natal, Johannesburg and Sun City, Cape Town has emerged triumphant to retain The Loerie Awards in the Mother City. The Loeries Judging Week and Seminars will also move from Johannesburg to Cape Town, so that judging will take place during Creative Week in the days leading up to the awards ceremonies. 8 Dec 2011 11:24

Airtel Malawi partners with Samsung for promotion

[Gregory Gondwe: @Kalipochi] Airtel Malawi has partnered with Samsung in a multi-million kwacha promotion where it will award cash prizes, mobile communication gadgets, including handsets and tablets to its subscribers. 8 Dec 2011 10:43

Internships: making the right choice

[Charl Thom] It's that time of the year when the inboxes of HR departments and agency execs start overflowing with internship applications. Beginning your career with the right agency is arguably one of the most important decisions you'll make. As a starting point, consider culture, courage, vision and brand as a non-negotiable. 30 Nov 2011 12:42

Y&R Kenya wins big at 2011 MSK Brand Warriors Awards

At the recent 2011 MSK Brand Warriors Awards, the Y&R Group in Kenya announced that five of its clients were among the top winners. 23 Nov 2011 13:04

Orange launches handsets with Facebook integration

Orange, the mobile network operator and Internet service provider has announced that they will launch three new affordable phones with Facebook integration across Africa and Europe during the last quarter of 2011, creating a cost effective social experience for more of Orange's customers. 17 Nov 2011 12:56

Spinlet to debut technology at AfricaCom 2011

Spinlet, a San Francisco-based company dedicated to meeting the needs of music lovers and artists allowing them to buy, listen, share, and manage music within a user-friendly mobile platform, will debut their technology at AfricaCom 2011, which takes place from Wednesday 9 November until Thursday 10 November 2011 at the Cape Town International Convention Centre, South Africa. 8 Nov 2011 10:40

Marketers: don't take your script on stage

[Douglas Kruger] Here's your challenge: 120 rural women, all over the age of 40, packed into a community hall in the middle of nowhere. They're hot, they're sweaty and they've gathered to hear another speaker, but your bank is sponsoring the event. Get them excited about opening an account with you. Go! 2 Nov 2011 13:17

Managing promotional resources: are TV broadcasters getting it right?

[Issa Sikiti da Silva: @sikitimedia] TV broadcasters need to apply the basic tools when managing their promotional resources if they are truly committed to achieving desired results. Objectives, strategy and tactics would have to be carefully designed to achieve specific goals. This emerged late last week at PromaxBDA Africa 2011. 1 Nov 2011 12:07

Thought Leadership Digibate lineup announced

Aegis Media has lined up some of the top names in out of home advertising to speak at the second online Thought Leadership Digibate on Thursday, 20 October 2011, including Erik Warburg, MD at Posterscope South Africa, Bruce Burgess, out of home development manager at Aegis Media Sub Saharan Africa and Jacques du Preez, MD at Provantage Media. 19 Oct 2011 10:31

Next Thought Leadership Digibate to tackle proposed alcohol ad-ban

The second online Thought Leadership Digibate will take place on Thursday, 20 October 2011, in Cape Town and will largely focus on the OOH sector (including commuter and digital), with some insights into the current intention to ban alcohol advertising. Hosted by Aegis Media in conjunction with Bizcommunity.com, the panel debate by media/marketing heavyweights will be streamed live 9am-11am on online radio station The Taxi. 12 Oct 2011 14:14