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When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

NG climate change video, Before the Flood reaches 60 million people

National Geographic's climate change documentary Before the Flood has reached more than 60 million people worldwide and surpassed a record-setting one billion minutes viewed across linear, digital, streaming and social platforms...

18 Nov 2016

Lipton launches world's first raining dancefloor

Lipton's Refreshtival featured a tweet-activated raining dancefloor that kept festival-goers refreshed in the most unique way...

By Amahle Madlala 16 Nov 2016

Talent discovery app comes to Africa

Following its success in the US and India, Indi.com, an exciting new video platform launches across Africa. It gives users the chance to be discovered through a variety of fun challenges, created by celebrities and brands...

26 Oct 2016

[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster

On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Marcus Brewster...

26 Aug 2016

Uber delivers on ice cream campaign

Ice cream day at Uber included Nairobi and Mombasa, Kenya, this year #UberIceCream...

18 Jul 2016

Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...

By Nicola Graves 24 Jun 2016

Jovago launches #MyNigeria campaign

Jovago.com, has launched an innovative campaign tagged #MyNigeria. The campaign commenced on 18 February 2016 and gives social media users the opportunity to have their pictures of Nigeria promoted worldwide...

22 Feb 2016

[Biz Takeouts Lineup] 157: Point-of-sale app and mobile card payments with Yoco

Tune in to the Biz Takeouts Marketing & Media radio show on 12 November 2015, from 9-10am, as show host Warren Harding chats to Carl Wazen from Yoco...

11 Nov 2015

[Biz Takeouts Podcast] 155: Focus on PR - Trust, data and talent with four industry experts

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Andre Fourie, Galia Kerbel, Nicola Nel and Ingrid Lotze...

29 Oct 2015

[Biz Takeouts Lineup] 154: Rugby players and social media, introducing Super Scouts

Tune in to the Biz Takeouts Marketing & Media radio show on 22 October 2015, from 9-10am, as show host Warren Harding chats to Eugene Eloff...

21 Oct 2015

Virtual tourism in Uganda

A new campaign codenamed Koikoiug has kicked off. It comprises a team of 'Instagrammers' who go out to capture sceneries of different towns...

By Edgar R. Batte 9 Oct 2015

Strategies used by popular brands to make email more personalised

With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts...

By Prashant Sengar 29 Sep 2015

The three-step process to effective influencer marketing

Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another has already built up with your ideal target market...

By Mike Saunders 23 Sep 2015

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International

Puma ups forecast after sales leap in first quarter

FRANKFURT, Germany - German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the €1bn-barrier and upping its forecasts for the year.

11 hours ago

The postcard is never the place

I had been walking with my new friend Alexander Kalchev through Chinatown in San Francisco. I had visited these streets before in my head.

By Damon Stapleton 13 hours ago

All the winners: Second day of D&AD 2017

The second set of D&AD Pencil winners have been announced, with an additional 10 South African entries making the grade in the final categories!

13 hours ago

LIA announces new competition, Social Influencers, chaired by Phil Ranta

London International Awards (LIA) has announced a new competition to validate the importance of the Social Influencer. Phil Ranta, chief operating officer at Studio71, will chair the inaugural jury for Social Influencers.

14 hours ago

UK advertising passes £21bn in 2016

Following a record Q4 of advertising activity, the UK enjoyed a seventh consecutive year of market growth, as adspend grew 3.7% to reach £21.4bn. The Advertising Association/Warc Expenditure Report, a measure of advertising activity in the UK, has just published the full year figures for 2016.

17 hours ago

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