The 2011 PromaxBDA Africa, sponsored by M-Net, DStv and SABC, taking place at the Sandton Convention Centre, Johannesburg, South Africa on Friday 28 October 2011 under the theme 'Connect 3.0' has released the full programme schedule. Download the full programme or go to www.promaxafrica.tv for more.... read more25 Oct 2011
PromaxBDA Africa Awards extends deadline
The 2011 PromaxBDA Africa Awards which recognizes excellence in on-air promotion, branding and advertising has extended its deadline to Friday 26 August 2011. Awards are open to satellite, cable, broadcast television, radio stations and associated new media, their agencies and production houses who... read more24 Aug 2011
Loeries Travelling Exhibition off to North West
The Loeries Travelling Exhibition sponsored by Adobe will visit North-West University, 25 August -2 September 2011, for its fifth consecutive year and will be hosted by the Potchefstroom Campus' Graphic Design Subject group. The exclusive exhibition will display work across all areas of brand... read more15 Aug 2011
Juice-tasting campaign to boost sales
click to enlargeThe Real Beverage Company has been conducting a marketing campaign to promote its Quali Juice brand, which comes in 10 flavours and five pack sizes, since November 2006. A key element has been the launch of Shoppa Shows activity, coupled with in-store promoters at 20 key Shoprite... read more6 Dec 2006
Sampling partnership to increase street circulation
The Independent Newspaper Company has partnered with Uthingo to increase street circulation of The Star, Pretoria News and Diamond Fields Advertiser. The Scratch Card Mondays promotion will see readers receive a free scratch card with every purchase of the participating titles when they buy their... read more13 Oct 2006
The perfect accompaniment to chocolate
click to enlargeThe launch of Bakers Romany Creams Mintier Choc coincides with Bakers Romany Creams' winter SMS promotion, which ends on the 31 August 2006. Covered in crispy mint pieces, Bakers Romany Creams Mintier Choc has a stronger mint flavour. "By continually giving our consumers new,... read more14 Jun 2006
Parmalat hot-brewing iced tea
Parmalat Ice Tea will be launched at the Klein Karoo National Arts Festival, with activities reflecting the brand. Made with real tea and hot-brewed for flavour, the range has three variants - Peach; Lemon and Mixed Berry - and comes in a 500ml bottle with sports cap for the on-the-go-consumer and... read more2 Apr 2006
Robbie Williams tickets hiding in Cosmo
Ten tickets to the Robbie Williams concerts in Johannesburg, Cape Town and Durban will be given away in Cosmopolitan's April 2006 issue. The five lucky readers who find a mystery ticket in the Robbie Williams promotion will need to notify Cosmo, and will only receive their tickets to the concert... read more27 Mar 2006