Experiential marketing: production, a new work of smart

[Romy Paull] I couldn't help but be grateful for what the birth of experiential marketing has done for our profession. From a production perspective, there is now global recognition of a specialised multifaceted skillset that allows us to transcend the basic associations of toolkits and tape measures. 15 May 2012 09:28

Which ads are winners? Your brain knows better than you do

[Stuart Wolpert] Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements. 30 Apr 2012 08:08

Mobile money transfer service launches in Uganda

The Western Union Company and MTN Group yesterday, 29 March 2012, announced the launch of a mobile money transfer service in Uganda, allowing MTN customers to send and receive money across borders using just their mobile phones for the first time. 29 Mar 2012 10:14

Ogilvy Kenya Board announces leadership change

[Carole Kimutai: @CaroleKimutai] The Board of Ogilvy Kenya has reviewed its senior management structure and dropped the position of group chief executive officer following the resignation of Koome Mwambia who until February 2012 held that position. 23 Mar 2012 10:55

2012 Loeries entries open with category changes

A separate category for entries from outside of South Africa has been introduced to the Loeries, which has issued its 34th call to enter on Thursday, 15 March 2012. In order to better promote the work being produced throughout the region, "Rest of Africa and the Middle East" will be judged separately to allow improved representation of all regions and offer greater exposure to each region's creative output. 15 Mar 2012 12:15

TJDR Cape Town develops pan-African campaign for Baileys

The Jupiter Drawing Room (TJDR) Cape Town has been brought on board to partner with Diageo, the drinks business with a collection of beverage alcohol brands, on developing a communications platform for Baileys in Africa. 13 Mar 2012 15:25

Dubai Lynx: Over 2000 entries into 2012 awards

DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries. 5 Mar 2012 08:33

Unpicking viral marketing

[Vanessa Clark] Viral marketing: the holy grail of the marketing world, where your community does your marketing for you, typically by sharing, enhancing and endorsing your message. It's word of mouth marketing on steroids, thanks to the internet and social networking. 29 Feb 2012 09:31

Intergrating Pinterest into email marketing campaigns

[Wikus Engelbrecht] Much to everyone's surprise, at the turn of 2012 the runaway-hit social networking site wasn't Twitter, LinkedIn or Google+. it was in fact Pinterest, the latest social media craze that seems to have captured everyone's attention. 28 Feb 2012 17:10

Social television as sign of the times

LAGOS, NIGERIA: Christian Purefoy, a former CNN reporter, recently initiated a user-generated news and video platform, BattaBox, in Nigeria. In its first week of existence, it became the first and only channel to stream the current protests taking place across the country. 24 Feb 2012 13:42

Online marketing: What's next for the banner ad?

[Vanessa Clark] One thing is certain, nothing stays the same for long in the online world. So what's next for the online banner ad? 24 Feb 2012 12:06

All roads lead to mobile marketing - social, shopping and CRM

[Staff Reporter] Mobile marketing, the be-all and end-all of targeted advertising encompasses many online avenues which include promotions, shopping, social media and CRM. Let's delve into some of these options and how they tie into mobile marketing. 23 Feb 2012 13:36

AFCON 2012: Samsung launch interactive, online events

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea. 31 Jan 2012 14:25

BBA 7 brings double housemates

[Gregory Gondwe: @Kalipochi] Multichoice Malawi announced on 24 January 2012 that the Big Brother Africa housemates of Season 7, will go in the house in pairs, where they will choose whether to pair with spouses, friends or family. 25 Jan 2012 13:24