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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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Investing for impact has rapidly expanded into the mainstream - UCT Graduate School of Business
Investing for impact has rapidly expanded into the mainstream

The 2014 African Investing for Impact Barometer was released on 9 September in Cape Town. Its message: investment with a positive impact on society and the environment is on the rise in both South Africa and Nigeria...

Issued by UCT Graduate School of Business 15 Sep 2014 11:00

GeoPoll report on TV ratings in Africa
GeoPoll report on TV ratings in Africa

Real-time mobile survey platform, GeoPoll, has released initial findings on World Cup television audiences in Ghana, Kenya, Nigeria, Tanzania and Uganda, representing ratings from more than 300 million African citizens.

18 Jun 2014 10:57

Five Nigerian cities with business potential
Five Nigerian cities with business potential

One of Nigeriay's biggest assets is its 170m-strong population, which continues to spark the interest of consumer facing companies.

By Kate Douglas 4 Jun 2014 05:44

Laine Barnard
The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014 08:59

Research shows Nigeria's Gen X more active online
Research shows Nigeria's Gen X more active online

A recent study by premium mobile advertising network, Twinpine Networks on 22,000 respondents, has revealed that Nigeria's Generation X (53-33 years) is more active online than Generation Y (32-19 years), reports Ventures Africa.

5 May 2014 10:51

Danette Breitenbach
Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

ZenithOptimedia releases its 'Global Adspend' forecasts
ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Pinpoint media consumption tool to go live in Nigeria
Pinpoint media consumption tool to go live in Nigeria

Media consumption and audience tracking tool for the African continent, Pinpoint, will go live in Nigeria this month (March 2014) following its reported successful launch in Ghana.

25 Mar 2014 11:09

Nigerian enterprises to deploy UCC solutions
Nigerian enterprises to deploy UCC solutions

Recent research from global IT market intelligence firm International Data Corporation (IDC) states that more than 45% of enterprises in Nigeria are planning to deploy unified communications and collaboration (UCC) solutions in the next three years.

20 Mar 2014 13:13

Driving mobile from Cape to Cairo - Millward Brown
Driving mobile from Cape to Cairo

Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.

By Charles Foster, Issued by Millward Brown 14 Mar 2014 07:49

Luxury goods firms taking the battle to Africa
Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

Broadband still unaffordable for millions
Broadband still unaffordable for millions

A report from Alliance for Affordable Internet (A4AI) highlights the unaffordable cost of broadband for the two billion people who live on less than US$2/day.

11 Dec 2013 09:42

MEF Africa embarks on study of mobile businesses
MEF Africa embarks on study of mobile businesses

MEF, the global community for mobile content and commerce, in partnership with KPMG has embarked on a major study of mobile businesses in Ghana, Kenya, Nigeria and South Africa.

14 Oct 2013 09:05

Audience tracking tool for African radio, initial results from Ghana
Audience tracking tool for African radio, initial results from Ghana

Research and strategy company, Dashboard Marketing Intelligence, and advertising and media expert, Dave Kelly, have joined forces to launch Pinpoint, a current and accurate media consumption and audience-tracking tool for the African continent.

1 Oct 2013 11:23

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