Strategic Analyst / Digital Analyst

Strategic Analyst with a strong background in data-driven marketing, digital strategy, and social media analytics. Skilled in using industry-leading tools to uncover insights, optimise campaigns, and support brand growth. Proven ability to translate complex data into clear, actionable strategies for creative and brand teams.

Skills

• Digital & Social Analytics Tools: Google Analytics, Google Data Studio, Sprout Social, Talkwalker, Brandwatch, Meta Business Suite
• Marketing & Strategy: Strategic Planning, Marketing Strategy Development, Content Planning, Community Management
• Research & Analysis: Quantitative & Qualitative Research, Focus Groups, Surveys, Sentiment Analysis, Industry Trend Tracking
• Technology Proficiency: Microsoft Office Suite, Wordpress (Platform & Marketing), Chase
• Communication: Brand Tone Development, Client Reporting, Campaign Performance Optimisation

Experience

Analytical Responsibilities:
• Conducted ad-hoc data analysis to support business decisions
• Delivered custom and automated social media and web analytics reports for key clients
• Analysed online conversations and sentiment using social listening tools
• Tracked campaign performance and delivered live optimisations
• Generated comprehensive campaign and performance summaries

Strategic Responsibilities:
• Monitored industry trends and shared insights with teams and clients
• Leveraged research tools to gather and interpret campaign-relevant data
• Set KPIs and defined clear campaign objectives
• Evaluated campaign effectiveness to guide brand planning
• Developed brand tone guidelines for use across digital and offline channels
• Synthesised data insights into actionable strategic recommendations

Details

Remuneration:R31 600 - R38 000
Province:Gauteng
Education level:Honours
City:Johannesburg
Type:Permanent
Job level:Mid/Senior


Posted on 23 Sep 09:35, Closing date 31 Oct