Lead with your expertise using one of these domain extensions

If you were to ask most business owners what their domain extension says about them, you'll probably get a shrug. It's the one part of a web address nobody argues over. .co.za if you're local, and .com if your reach is wider, and that's typically the end of the discussion.

But these days there are hundreds of extensions available, and many of them do something a .co.za and .com can't: they describe the business, and four gTLDs built around the idea of expertise are currently discounted at Domains.co.za: .guru, .pro, .expert and .ninja.

“Plenty of businesses spend months on a name and then take whatever extension happens to be free,” says Wayne Diamond, CEO of Domains.co.za. “The part after the dot is doing work whether you thought about it or not. For example, a company called The Garden Guru can register garden.guru instead of thegardenguru.co.za. It's shorter, it says the same thing, and it's easier to give someone over the phone.”

What each gTLD signals:

.guru

'Guru' has settled into everyday use as shorthand for someone who genuinely knows a subject. That makes it a natural fit for consultants, coaches, trainers, educators, and technical specialists, anyone whose business runs on other people coming to them for answers. It reads as knowledgeable without sounding corporate, which suits a personal brand better than most alternatives. Because the extension carries part of the meaning, you can often register something shorter than you'd manage elsewhere.

New registrations: R79* during the promotion (normal price R859).

.pro

The .pro domain extension is perhaps the most generic of the four. Plus, it is also the cheapest. The .pro gTLD works across freelancers, consultancies, agencies, and service businesses, and it does well on a portfolio site where your professional reputation is the product.

New registrations: R69* during the promotion (normal price R549).

.expert

The .expert extension is one of the most straightforward extensions of this group. Whatever sits in front of it, security, or marketing, or tax, or property, reads immediately as a site about expertise in that field. It suits consultants, lawyers, accountants, engineers, and thought leaders. It's also a practical answer when the .co.za is not available.

New registrations: R199* during the promotion (normal price R1 239).

.ninja

This is by far the more playful one. .ninja suits developers, designers, copywriters, startups and any brand whose promise is essentially 'we know how to get this done'. It signals capability without the corporate register, which is useful if your competitors all sound the same.

New registrations: R209* during the promotion (normal price R439).

Register your ideal domain name with Domains.co.za today!

*Ts & Cs apply. New registrations only. Standard renewal rates apply. Promotion valid until 31 December 2026.

About Domains.co.za

Domains.co.za is a leading South African provider of domain registrations, web hosting, WordPress hosting, VPS hosting, and managed cPanel hosting. The company is committed to delivering reliable, secure, and high-performance hosting solutions backed by expert local support, helping businesses establish and grow online.