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Keep the customer satisfied

Clicks Group and Sorbet Holdings today announced the formation of a new company, Sorbet Brands Pty Ltd, which will hold all the trademarks related to the Sorbet brand in Southern Africa. The group has also signed a long-term licence agreement with the holding company to be the exclusive product development partner and retailer of Sorbet ranges in the region.

Following a slump in clothing sales over the Christmas trading period and having failed to revive sales in close to six years, Marks and Spencer announced last Thursday that CEO, Mark Bolland would retire. He will be succeeded on 2 April by Steve Rowe, a 27-year company veteran who heads the group's general-merchandise unit.

Oliver Merkel and Allison Gans suggest why sales staff is crucial to retailers' customer retention. Similarly, Tess Sulaman explains why brand loyalty is dead, using Simon & Garfunkel as a case in point. "Keep the customer satisfied [released in 1970] tells the story of the lengths the band would go to - the travelling, the exhaustion, being away from home - to perform to their fans. The song reflects the sentiments they sing about in another of their songs, Homeward Bound. Interestingly, though, Simon & Garfunkel never sing about fan acquisition, only fan retention. Keeping their existing customers (or fans) satisfied was their primary focus."

Jessica Taylor, Retail Editor (@Biz_Retail)
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Weekly top stories
Sorbet Brands formed to hold trademarks

Clicks Group and Sorbet Holdings have announced the formation of Sorbet Brands, which will hold all the trademarks related to the Sorbet Brand in southern Africa... Read

M&S boss to quit as clothing sales fail to recover

Sam Chambers

LONDON - Marks & Spencer (M&S) CEO Marc Bolland will step down after failing to revive clothing sales in almost six years at the British retailing bellwether... Read

Marks and Spencer boss to depart: company

LONDON - British retailer Marks and Spencer said Thursday that chief executive Marc Bolland would retire, as the group announced a slump in clothing sales during the key Christmas trading period... Read

Sales staff crucial to retailers' customer retention

Oliver Merkel and Allison Gans

In a retail world focused on omnichannel strategies, product and service innovations, information-technology investments and technology-enabled stores of the future, winning retailers are taking a new look at their store labour models and budgets... Read

Brand loyalty is dead

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Where are we headed in this fiercely competitive tech world, and how do we keep our customers satisfied? Read

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Fabrics Sales Consultants - Countrywide
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Smart Procurement World 2016 Conference and Expo
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The 10th Annual Smart Procurement World Indaba
Smart Procurement - 13 Sep 2016 to 15 Sep 2016, Johannesburg


Quotes
Theodore Roosevelt
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Theodore Roosevelt
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