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Marketing & MediaPrimedia merges content and technology, ushering in a new era of audience engagement
Primedia Broadcasting 21 Oct 2026
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To give you an idea of how determined stakeholders are hundreds of millions of dollars have been pumped into online-only stores like Takealot, while traditional retailers are forced to restructure their entire business models in order to stay relevant. At the same time the latter group is constantly trying to perfect the omni-channel experience, where customers can ultimately move seamlessly between different shopping channels like websites, mobile apps, and of course retail stores.
Read more on Ventureburn.com.