17 Oct 2011

Marketing & Media | South Africa

 


www.sappi.co.za

Celebrating Media Freedom Day

In commemoration of Black Wednesday, 19 October 1977, and to celebrate the 15th birthday of the South African National Editors' Forum (SANEF), the editors' forum and the Institute for Advancement of Journalism (IAJ), supported by Media Monitoring Africa, will be jointly hosting an event at 12 noon on South Africa's Media Freedom Day this Wednesday, 19 October 2011, at the IAJ, 9 Jubilee Road, Parktown, Johannesburg.

All parties interested in protecting and promoting our precious media freedom are invited to attend. Refreshments will be served and seats are limited. RSVPs must be made to either SANEF (tel +27 (0)11 484 3630; email admin@sanef.org.za) or the IAJ (tel +27 (0)11 484 1765; email leela@iaj.org.za) by 2pm tomorrow, Tuesday, 18 October.

SANEF is also still selling its 100% cotton media freedom T-shirts (I have both options - "You can shut me up but you can't keep me quiet" and "Coalition for freedom of speech: make yourself heard"), aimed at drawing the public's attention that the country's democratic rights are under threat. Please contact SANEF on the above-mentioned details to place your order now.

The second monthly online Thought Leadership Digibate will take place this week Thursday 20 October in Cape Town and will largely focus on the out-of-home sector (including commuter and digital), with some insights into the current intention to ban alcohol advertising. Hosted by Aegis Media in conjunction with Bizcommunity.com, the panel debate by media/marketing heavyweights will be streamed live 9am-11am on online radio station The Taxi. Podcasts will be available after the event here on Biz.

To stand a chance to WIN one of five double tickets to this week's digibate, courtesy of Aegis and Biz, simply email warren@bizcommunity.com with your name, surname and one sentence why you want to be present by the end of today, Monday 17 October.

The fifth and sixth articles in our "Google AdWord Free Trial" series are now up, with tips on bidding, budgeting and how to get to the top of Google with AdWords. Don't forget that Biz Marketing & Media South Africa readers can get R400 worth of pay-per-click advertising on Google through this campaign.

To media freedom and beyond!
Simone Puterman (@SimoneBiz)
Managing editor

Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.

Top stories


Editorial news

Marketing & Media


Next Thought Leadership Digibate to tackle proposed alcohol ad-ban
The second online Thought Leadership Digibate will take place on Thursday, 20 October 2011, in Cape Town and will largely focus on the OOH sector (including commuter and digital), with some insights into the current intention to ban alcohol advertising. Hosted by Aegis Media in conjunction with Bizcommunity.com, the panel debate by media/marketing heavyweights will be streamed live 9am-11am on online radio station The Taxi. Read more >>


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Advertising


Banning English ads in Media24 digital, print speaks to Afrikaans ID
[Gill Moodie: @grubstreetSA] Just as adverts in high-end magazines such as Vanity Fair or Monocle, or even South Africa's own Wanted that goes to Business Day's subscribers, must fit the product - ie be gorgeous and luxurious - so must the ads in all newspapers and magazines down the LSM spectrum. Read more >>


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Media path to persuasion: budget, reach alone no longer enough!
[Issa Sikiti da Silva: @sikitimedia] The 'supreme law', requiring media planners to make their decisions solely on budget and reach alone, may no longer be valid in today's complex business environment. "One of the key skills of media planning is the assessment of a multitude of factors that influence the intra-media and inter-media decision," Freshly Ground Insights (FGI) MD Brad Aigner said late ast week in Sandton, Johannesburg. Read more >>


Damon Stapleton headhunted by intl ad agency
After more than a decade, group ECD Damon Stapleton will be leaving at ad agency TBWA\Hunt\Lascaris at the end of the year after being headhunted for the position of worldwide creative director at a leading advertising agency based in London, the name of which has not been disclosed yet. Read more >>


Abdulla Miya resigns as Net#work BBDO MD
Johannesburg-based Net#work BBDO MD Abdulla Miya has resigned, BBDO South Africa Group CEO Keith Shipley announced on Wednesday, 12 October 2011. After 14 years with the agency, Miya's last day will be 31 Devember and he will open his own strategic consultancy in 2012. Read more >>


Andrew Human's Loeries resignation not 'unexpected' - Andy Rice
[Issa Sikiti da Silva: @sikitimedia] Advertising analyst Andy Rice believes Andrew Human's resignation as the Loeries CEO is not an untoward event. "In my opinion there is absolutely no reason to consider Human's resignation as 'unexpected', if by that you mean that there is more to it than meets the eye," he said. Read more >>


Conflict in provisions of the ASA code and advertising practice?
[Nick Altini] The advent of the Consumer Protection Act (CPA) 2008 heralds an era of legislated advertising standards. This stands in contrast to the position that had been in place up to 1 April 2011, when the CPA took full force and effect. Read more >>


The Birdcage: looking back at ad awards
[Maria Berrios-Carter] Creaming the top is always a contentious issue and every year we hear people moan about the unfairness of ad awards, ad nauseam. Mostly from the losers. Which got me thinking. About the contents of my fridge, my looming deadline, where I left my keys and where Loerie judges judge. Read more >>


Branding

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EXCLUSIVE: New Brand Council of SA announces office bearers
The board of the new Brand Council of South Africa (BCSA) has elected HKLM's Sean McCoy as chairman, and Interbrand Sampson's Jeremy Sampson and Brand Leadership's Thebe Ikalafeng as joint vice chairs. The BCSA, incorporates the Brand Design Council (formerly known as THINK), was constituted after extensive debate around the need for a collective voice to represent, strengthen and advance the interests of the wider branding and design industry in SA, and it. Read more >>


Five ideas to reach consumers successfully in 'unbranded' Africa
[Issa Sikiti da Silva: @sikitimedia] In an 'unbranded' continent such as Africa - the new branding frontier - where masses of people gather every day to get services and goods, brands that can deliver on experience, emotion and social responsibility will gain trust, love and loyalty among communities, HKLM director Gary Harwood said Wednesday 12 October 2011. Read more >>


Abnormal (brand) psychology 101
[Matt Rose] Internationally, Skittles are positioned as self-centered and psychotic. Diesel's latest tagline is "be stupid'. AnimalPak supplements reek of obsession and loneliness, and Bentley embraces its position as supremely arrogant. These ideas are appealing for the same reasons that The Joker is arguably more intriguing than Batman and why Lex Luther is more resourceful and imaginative than Clark Kent. Read more >>


Cinema


CSI


Design


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Digital

    Your source of digital advertising  

Bookmarks 2011 promises to do better
[Herman Manson: @marklives] The Bookmarks Awards, which recognises excellence in digital media and marketing, has pulled up its socks and is promising a well-organised event this year. Bookmarks chairperson Nikki Cockcroft says the fourth annual event, that takes place in Cape Town on 10 November 2011, will up the stakes on previous years. Read more >>


M-Net, e.tv go to war over digital TV
[Duncan McLeod: @mcleodd] M-Net has hit back at competitor e.tv over allegations by the free-to-air broadcaster that the pay-TV operator is acting out of self-interest in proposing that SA adopts cheaper digital converters rather than more expensive set-top boxes in the migration to digital terrestrial television. Read more >>


e.tv slams M-Net over digital TV
[Duncan McLeod: @mcleodd] Free-to-air broadcaster e.tv has slammed M-Net for suggesting last week that the country would be better off scrapping plans to build set-top boxes for digital terrestrial television, saying the pay-TV operator is acting out of self-interest only. Read more >>


Direct Marketing


Education & Training


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Events & Conferencing


Magazines


Rolling Stone South Africa: the first in-depth interview
[Johann Smith] "Rolling Stone" - it was the writing on the wall found backstage at Rocking the Daisies. It was a hint, a secret, that the writer wanted musicians to know first, before anyone else. There is no way of saying it better: Rolling Stone magazine is coming to South Africa in November 2011. Johann Smith and Ruth Cooper of Bizcommunity.com's BizLounge speak to Miles Keylock, editor-in-chief of RS SA. Read more >>


B2B magazines need to up their game
[Angelo Coppola: @angelo2711] I was paging through a couple of B2B (trade) magazines recently, having decided it was time to empty out our business postbox, and I was hugely disappointed and dismayed... the content remains generally unchanged and even the headlines look and read the same. Read more >>


New transformation magazine to analyse BEE
TransformSA, a new 120-page quarterly publication covering transformation and BEE issues, came out on Friday, 14 October 2011 at bookshops throughout the country. It is also available by subscription. Read more >>


New magazine highlights ethical consumerism
November 2011 sees the launch of a new South African magazine, Ethical Living, to assist South Africans to navigate the moral maze of ethical consumerism. The local company and a UK-based NGO, the Ethical Consumer Research Association, established in 1987, provide the content, with SA journalist Peter Townsend as publisher and editor. Read more >>


Media

    Recruitment - Advertising, Marketing, Public Relations, Media Sales  

Mobile


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Newspapers


Eyethu offers eight Zulu newspapers to KZN
Capital Newspapers, a JV between Capital Media Group and Caxton CTP, has launched and rebranded eight local newspapers in KwaZulu-Natal. Published in Zulu, under the Eyethu brand, 245 000 weekly copies will offer an estimated readership of at least 1.4 million per week. Read more >>


Out Of Home


PR & Communications


Parliament's chief talker quits quietly
[Carien du Plessis] Parliament's head of communications Luzuko Jacobs has resigned, and while this may or may not be because he was forced to, or simply because he has a new job, the PR man himself is somewhat evasive about the matter. Read more >>


Research

Southern African Marketing Research Association

Results out on wealthy middleclass research
New research into the 'Top End' of the South African market has revealed a more diverse and complex group of consumers than previously assumed. Read more >>


Trends


Understanding 10 mega-trends shaping brands in 2012
[Issa Sikiti da Silva: @sikitimedia] In the face of evolving brands, change has to be anticipated and the strongest indicator of that change is culture, Added Value South Africa cultural insights specialist Dr Inka Crosswaite said this week in Johannesburg, as she revealed the 10 mega-trends which she said will shape the future of brands, come 2012. Read more >>


TV



Blogs
[AdForum Worldwide Summit] Last day in NYC
[Johanna McDowell] NEW YORK: Day five, Friday, 14 October 2011, was dominated by Dentsu and IPG. Dentsu West is the agency network outside of the Far East. It has a dot in Africa - Mozambique. But otherwise it is everywhere and growing fast. Read more >>


[AdForum Worldwide Summit] Day four in NYC
[Johanna McDowell] NEW YORK: Day four, Thursday 12 October 2011, was an interesting day. First stop was Lowe & Partners, which is rejuvenating itself. Impressive work presented and enjoyed by all. Read more >>


[2011 FIPP Congress] Magazines: the medium of the future
[New Media FIPP Blog] Rose Cohen: Despite the drive towards digital media, worldwide research consistently demonstrates that magazines are still the medium consumers trust the most and are inspired by. Nicholas Coleridge, VP of Condé Nast International, UK made this message abundantly clear in his presentation to delegates on the second day of the 38th annual FIPP World Magazine Congress in New Delhi, India, this week. Read more >>


[AdForum Worldwide Summit] Day three in NYC
[Johanna McDowell] NEW YORK: An excellent morning (Wednesday, 12 October 2011) with McCann Worldgroup. We met with the McCann group leaders, as well the individual agencies MRM, Momentum and McCann Humancare (healthcare). Read more >>


[2011 FIPP Congress] Fresh from FIPP: Incredible India and ePublishing today
[New Media FIPP Blog] Rose Cohen: The first FIPP World Magazine Congress was held in Paris 38 years ago. Now, in 2011, it has made its way to India for the first time (or as Aroon Purie, chairman of FIPP, put it in his opening address: "It's about time"). Read more >>


[AdForum Worldwide Summit] Day two in NYC
[Johanna McDowell] NEW YORK: Five agencies, one workshop and an update on mobile marketing made day two, Tuesday, 11 October 2011, a hectic one this week. A Highlight was Johannes Leonardo, a conceptual agency - new style and intriguing, and the first start-up ever to be backed by the legendary Sir Martin Sorrell. I'm delighted that the one partner, Jan Jacobs, is a South African. Read more >>


[AdForum Worldwide Summit] Day one in NYC
[Johanna McDowell] NEW YORK: Monday, 10 October 2011: a mixed day of new, reinvented and old-style agencies. A great start to the week, although we did not pace ourselves, thanks to the spectacular dinner organised by JWT. Read more >>



International news
WSJ Europe chief quits over circulation deal
LONDON: The publisher of the Rupert Murdoch-owned Wall Street Journal Europe has resigned after an inquiry found editorial content was influenced by a circulation deal, the paper said on Thursday (13 October 2011). Read more >>


Ukraine to host world's press in 2012
VIENNA: The World Association of Newspapers and News Publishers (WAN-IFRA) has invited the world's press to attend the 64th World Newspaper Congress and 19th World Editors Forum, to be held in Kiev, Ukraine, from 2-5 September 2012. Read more >>


New appointments for WAN-IFRA board
VIENNA: WEF newspaper executives from four countries were elected Saturday, 15 October 2011, to the board of the World Association of Newspapers and News Publishers (WAN-IFRA) during the organisation's AGM in Vienna, Austria. Chief editors from three countries were elected to the World Editors Forum Board. Read more >>


More International news...


Partners
[Google AdWords Free Trial] Getting to the top of Google with AdWords
It's not only how much you bid per click that will determine where your ad appears on Google's search results, but also the quality of your offering. Find out how to improve your campaign by increasing your Quality Score. Read more >>


Bookmarks entry deadline extended until 21 October
The Bookmarks committee has announced that they will be extending the awards entry deadline by one week. Originally set for tomorrow, 15th October, the entries will now close on Friday 21st October. Read more >>


Bookmarks announces local judging panel
The Bookmarks, the premier digital industry awards initiated by the Digital Media and Marketing Association (DMMA), has announced their judging panel for the 2011 awards. Read more >>


All Amber officially releases plans for week-long "Festival of Mobile" in Johannesburg
All Amber Ltd, an organiser of premier mobile-related events in Africa, has announced plans for its third annual Mobile Web in Africa conference. The series of events, which will take place in the week of 21st November 2011, will cater to the entire range of individuals involved in the African mobile sector. Read more >>


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Company news

Marketing


Primedia Face 2 Face to help South Africans get counted - Primedia Face 2 Face
Having been awarded the tender by Statistics South Africa for the Schools Engagement Activation, Primedia Face 2 Face embarked on a National Campaign targeting over 1,400 Schools throughout South Africa. Read more >>


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Advertising


Surreal world, creatures created to launch Lexus Hybrid Hatchback - Draftfcb (South Africa)
Draftfcb Johannesburg has created a dramatic print and outdoor campaign to launch Lexus' new luxury hybrid hatchback, the CT 200h. Read more >>


Management changes at Y&R Cape Town - Young & Rubicam
After four years as managing director of Y&R Cape Town, Alan Schreiber has been appointed to lead the agency's biggest client for the past 43 years, as managing partner of Team Pick n Pay. This appointment makes way for the promotion of Natalie Tudhope to financial- and managing director of the agency. Read more >>


Saving Silence performs at ABF Golf Day - Advertising Benevolent Fund
Local band Saving Silence has confirmed that it will perform at the Kyalami Country Club on 16 November for the ABF's Crazy Golf Day. Read more >>


Branding


Interbrand releases 12th annual Best Global Brands report - Interbrand Sampson
Coca-Cola claims the number one spot, luxury brands make a comeback, Biggest-riser Apple enters the Top 10 for the first time. Read more >>


Digital brand strategy - Knowledge Resources
This one-day workshop introduces delegates to an approach to digital strategy that integrates digital into the overall brand strategy. Delegates will be introduced to strategic concepts such as transmotion, constructed contextualisation, the customer-based brand equity pyramid, and earned resonance. Read more >>


CSI


Estee Lauder partners with Vega to spread Breast Cancer Awareness - Vega School
[Georg Knoke] Elizabeth Hurley, global ambassador of Estée Lauder's Breast Cancer Awareness Campaign, is very passionate about breast cancer and has championed the cause with Estee Lauder for 17 years now. She recently visited South Africa in aid of raising funds for Estee Lauder's Breast Cancer Awareness Campaign in support of "Look Good Feel Better". Read more >>


Digital


Prefix Technologies lends its weight to Tech4Africa - pMailer
Prefix Technologies is proud to be one of the technology sponsors for Tech4Africa, the premier mobile, Web and emerging technology conference to be held at The Forum in Gauteng on 27-28 October 2011. Read more >>


The future of micro blogging is here - Yookos
Yookos Micro-blogging releases an upgrade to its social networking site. Read more >>


BBDO's Keith Shipley joins the Digital Edge Live line-up - Living Your Brand
Keith Shipley, Group CEO BBDO South Africa, has been confirmed as speaker for the Digital Edge Live event tomorrow (14 October). Read more >>


Exchanging the glossies for the glitter of social media in the magazine world - Digital Fire
Magazine media has had to make a lot of effort to protect their livelihood as a brand and a revenue generating industry since the advent of social media. Facebook especially has been responsible for the change in communications and sharing of ideas, which essentially are the fundamentals the magazine industry works on. Read more >>


Sticky Fingers: What you want on your consumer's keyboard - Digital Fire
The wonderful thing about the digital development of internet sharing through social networks and email marketing means you know where your potential client is most of the time. Now the real focus has to be on time and how you can spend it together with your potential clients involved in some kind of interaction. Read more >>


And last but not least... - Living Your Brand
With just a few days left, the final participants are gearing up for the digital marketing showdown taking place this Friday the 14th October at the Dragon Power Arena in Cape Town. Read more >>


SPAR Digital TV allows brands to effectively target their campaigns for maximum impact - One Digital Media
Responding to the growing need of its clients for campaign refinement, One Digital Media, the largest provider of digital in-store screens in South Africa, launched new advertising packages for its SPAR Digital TV network last week. Read more >>


Social media metrics should balance quality and quantity - Acceleration Media
[Melody Maker] Too many brands embark on social media campaigns with the idea that drumming up Twitter followers or Facebook fans is the single largest, perhaps even the only real, metric for success. Read more >>


LOW FAT launches dedicated Social Media Marketing division - LOW FAT Internet & Email Marketing
In line with LOW FAT's marketing orientated approach to the internet; customer acquisition, customer conversion and customer retention, LOW FAT has set up a dedicated Social Media Marketing division. The social media marketing services are set to focus primarily on Facebook marketing and Twitter marketing. Read more >>


Education & Training


Learning Theatre impresses international industrial theatre sceptic - The Learning Theatre
Dr Veronica Baxter lauds The Learning Theatre as an example of exceptional industrial theatre in the South African scope. Read more >>


Vega Durban student initiates viral 'tsunami'! - Vega School
[Georg Knoke] Suegnet van der Spuy, one of Vega Durban's Brand Building third-year students, suggested to Max Cluer Sports Marketing that they post a video of her brother, Evan, onto YouTube after showing it to her Vega lecturer and classmates. This was the video of the mountain biker that got hit by a hartebeest buck that has now become an overnight YouTube sensation! Read more >>


Seven essential behaviours for leaders - UCT Graduate School of Business
From disaster earlier this year which saw a 33% fall in sales, Toyota has bounced back with president, Akio Toyoda, announcing recently that production lines will be at full capacity again by November. Read more >>


Quirk Education launches a course in Web Analytics - Quirk
Quirk Education is proud to announce the launch of a specialised Web Analytics and Conversion Optimisation course. Read more >>


Simplified, Português Claro to take plain language into Portuguese-speaking Africa - Simplified
South African plain language training and consulting firm Simplified and Lisbon-based Português Claro have teamed up to create a set of plain Portuguese consulting and training services for companies operating in Mozambique and Angola. Read more >>


Vega Durban students scoop top NPC Photographic Competition awards! - Vega School
[Georg Knoke] Vega Durban students recently took awards at the NPC Photographic Competition. Read more >>


Events & Conferencing


Litha cements international credentials with housing conference - Litha Communications
At the end of September, Litha Communications staged the 12th International Housing and Home Warranty Conference (IHHWC 2011) on behalf of the NHBRC and Department of Human Settlements at the CTICC. Read more >>


MWEB Business partners with Eventworx for three-city roadshow - Eventworx
Recently, MWEB Business teamed up with event architects Eventworx to coordinate an ambitious three-stop roadshow covering Johannesburg, Cape Town and Durban.
Read more >>


Exhibitions


A great success for the annual Durban HOMEMAKERS Expo - as homes were rekindled with love - HOMEMAKERS
The 9th annual expo held from 6 - 9 October 2011 at the Durban Exhibition Centre showcased driveways to decor and attracted a total of 14 431 visitors. Read more >>


Magazines


PICA Awards 2011: Be prepared for a global event in the heart of Africa - Magazine Publishers Association of SA (MPASA)
[Eventfull Productions] The Magazine Publishers' Association of South Africa (MPASA) is proud to present the 42nd annual PICA Awards at the Sandton Convention Centre on 17 November 2011. Read more >>


Online Media

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Women24 dare their readers to go bare - 24.com
At the beginning of October the Women24 team dared their readers to go without make-up for a day and load photos of their faces onto Facebook, Twitter and the Women24 website. Read more >>


bidorbuy opens doors for budding fashion designers - bidorbuy
bidorbuy is promoting entrepreneurship in the fashion industry by introducing its online marketplace as a viable marketing and selling platform for up and coming South African fashion designers. Read more >>


iMaverick arrives, in full iPad glory - iMaverick
South Africa is to be introduced to a new era in news production and enjoyment as iMaverick makes its debut as a full daily "newspaper" customised for tablet devices. Read more >>


Out Of Home


Mitsubishi announces its arrival with Graffiti's giant G-frame - Graffiti
Mitsubishi Motors South Africa recently installed a massive advert outside its new premises in Kempton Park which showcases the latest Mitsubishi Pajero using Graffiti's G-Frame graphic tensioning advertising system. Read more >>


PR & Communications


Worldcom PR Group EMEA extends its reach into Africa - Lange 360
The Worldcom Public Relations Group, a partnership of independently owned public relations counseling firms, will be holding its regional meeting in Cape Town, at The Mount Nelson Hotel, from 6-8 October. Read more >>


Printing


Clarion brings innovation to Clicks nappy range - Clarion Printed Products
Clarion Innovation and Design (CID) has created a new point of sale (POS) stand for Clicks' new range of nappies. Read more >>


Production


Kindly fasten your seatbelts - Golden Planes
Ruth de Vantier Chowles has joined Golden Planes to head up the director's division with directors Dave Meinert and Sven Harding. Read more >>


South Africa's Next Top Filmmaker 2011 - General Post
Curious Pictures and General Post are proud to announce the winners of South Africa's Next Top Filmmaker 2011. Congratulations to Sbu Zuma and Sihle Ngcamu for "What's In A Name" and Keolebongile Moaisi for "The Intersection". Read more >>


Terence Neale directs KFC Breakfast commercial - Egg Films
Egg Films' Terence Neale (Humanoid) directed Sleepyheads, the new KFC Breakfast ad for Ogilvy Johannesburg. Read more >>


Victor Sguassero joins Knight Studios - Knight Studios
Victor Sguassero is a young up-and-coming commercial photographer, shooting out of Knight Studios, Johannesburg, South Africa. Read more >>


Radio


Play Your Part connects via The Mobi Connection - The Media Connection
The Media Connection was recently signed up by the International Marketing Council's Play Your Part to launch a Mobi-site advertising campaign via its community radio stations. Read more >>


Heart 104.9FM Style Workshop with Saskia Falken: Life's a catwalk, not a zebra crossing - Heart 104.9FM
On Saturday, the 15th of October, the annual Heart 104.9FM Style Workshop, in association with DSTV, Old Mutual and Foschini, takes place at the exclusive Upper Eastside Hotel in Woodstock, Cape Town. Read more >>


The Media Connection offers advertisers satellite broadcasting - The Media Connection
The Media Connection offers brands the opportunity to make use of its central broadcasting studio, equipped with satellite broadcasting equipment. Read more >>


Happy 15th birthday East Coast Radio! - East Coast Radio
This October East Coast Radio turns 15 years young. The station is very proud and humbled by how far it's come. When East Coast Radio became independent in 1996 it had around 200 000, predominantly white listeners, compared to today's 1.8-million listeners that are representative of the province's population. Read more >>


Redstar Talent artists win at the Free State Music Awards - OFM Radio
Redstar Talent are very proud to announce that three of their artists won awards for the Best Of in their category at the Free State Music Awards on Friday night. Read more >>


Recruitment

    Recruitment - Advertising, Marketing, Public Relations, Media Sales  

Power 2U! takes E-recruiting to the next level in South Africa - Power2U!
Power 2U! have added E-recruiting to their portfolio offering to clients. Clients can expect full strategy development, implementation, management and reporting of their E-recruiting efforts and local businesses are afforded the opportunity to attend seminars and discussions with the team explaining this new recruitment trend in more depth. Read more >>


Research


The changing face of retail in Africa - BMI Research
[Gareth Pearson] South African retailers are revolutionising consumer shopping habits across the whole continent, changing the way consumers shop and what they buy. Read more >>




Ornico new ad showcase
Television
Amstel Larger
Givenchy
Play
Kalahari
Loeries Awards

Radio
City of Joburg
Red Bull
1time Airline
Government
BMW 3 Series sedan
Visit the ad showcase

Galleries
Celebrating 21 years of success

More
Rocking the Daisies 2011 - Saturday & Sunday

More
Cooking and Caring challenge

More
Rocking the Daisies 2011 - Friday

More


Travel
Book stays like a local with Wimdu
[Brian Berkman: contributing editor, travel] Wimdu, a new online marketplace, allows you to book stays like a local, in private accommodation. Providing accommodation the world over, Wimdu's listings are user-rated so immediately users can see which listings are most viewed, booked or rated. Read more >>


More Travel news...


Sport
New Zealand to be crowned World Champions!
[Corné Krige] Yes, you did read correctly! I am a week early, but I am 100 percent sure that the All Blacks will win the World Cup for the first time since 1987 when they also played the French on home soil. The French were extremely lucky to get past a 14-man Welsh team who really played their hearts out. The Dragons were dealt a very cruel blow when their captain, Sam Warburton, was shown a red card in the 10th minute of the game. Read more >>


More Sport sport...


BizLounge
Sex, relationships, humour and misery
[Johann Smith] Admit it, you love misery. We all do. The feeling you hate, but wallow in - that appears with the sudden realisation that you have lost that which once made you happy, is now gone, and the tears become all that remains of your former joy. Read more >>


Dearest darling Rocking the Daisies
[Ruth Cooper] I really am in two minds about you; you are no doubt one of the slickest music festivals in the south of Africa, you have your big powerhouse sponsors, a myriad musical genres and acts, many different entertainment stations/sections and activities, and by far most importantly, the clout to pull some impressive international acts: Band of Skulls, need I say more. Read more >>


Rock the River - strike while the iron is hot!
[Anna-Bet Bester] I don't know if you've had a moment to check the calendar recently, but I've got some alarming news - it's almost the end of October already! Which means Silly Season is effectively upon us. Read more >>


Great metaphors, dark comedy in A Number
[Thiru Naidoo] When setting foot into the doors of The Fugard you are welcomed with some of the warmest smiles in town - from picking up your tickets to being ushered to your seat. One thing that I love most about this venue is the 150 seat intimate studio, "theatre in the round". It's actually similar to the U2 concert except with a whole lot more charm. A style that takes you back to the days of early community theatre with no backdrops or curtains, only fascinating and intelligent use of sound and lighting to complement the show. Read more >>


In The Wings
[Jordan Scott] In The Wings moved me in a way that not many performances are able to do in the space of an hour. The story is about a girl named Kath who suffers from cerebral palsy, her sister Joe and their mother. Although Kath is disabled it doesn't stop the girls from having a relationship just as any other two sisters might have. The jokes they make, annoying their mum and how, even though Kath has cerebral palsy, she is perfect in the eyes of her sister and mother. Read more >>


More BizLounge news...


New accounts
  • Prima Integrated Marketing wins BMW and Mini CRM and DM account - more info
  • MTN sponsors events in Limpopo - more info
  • Longridge signs up for Cultivaria - more info
  • Greater Than wins two new accounts - more info
  • Halls signs Billads - more info
  • Canderel renews with Billads - more info


People on the move
  • Staff promotion at marcusbrewster - more info
  • New appointments at Redlink Multimedia - more info
  • New appointment at Comutanet - more info


Forums
Will advertising a restaurant on a billboard make financial sense ?
Looking at cost-effective ways to advertise a restaurant. Hence the question - is a billboard cost-effective? What is your view?


Jobs offered
Advertising Sales Consultant - Johannesburg
The Mortgage & Consumer Credit Magazine seeks to appoint an exceptionally talented and experienced professional to spearhead it's advertising sales to key 'blue chip' banking and financial clients. Read more >>

Social Media Marketer - Cape Town
Great opportunity for person with passion for the power and potential of social media. Join a small, dynamic, leading world class company that cares about its people and clients. Read more >>

Finished Artist - Durban
Permanent position offered for a qualified DTP finished artist in the graphic arts/advertising industry. Durban. Read more >>

Market Research Manager - Randburg
Africa market research manager - preferably BEE with experience in mobile, telecommunications and broadcast. Read more >>

Creative Industrial Designer - Cape Town
The company is looking for an experienced, industrial designer to join their expanding global organisation. You will be responsible for creating new, innovative POP concepts and translating into relevant solutions. Read more >>

Front-end Developer - Sandton - Johannesburg
Firewater Interactive is looking for a front-end developer to bridge the gap between design and development. Do you have a passion for user interface development and usability? Read more >>

Junior/Mid Trade Account Manager - Sandton
Firewater Light seeks a dynamic, highly motivated, proactive and confident, people's person for a junior/mid trade account manager position. Must be presentable and well-spoken. Read more >>

Research Executive - Cape Town - Newlands
Assist and collaborate in the design, execution and delivery of projects. Responsible for project-related research tasks with the guidance of seniors including, proposal writing, analysis and presentations to client. Read more >>

Field Diebrifer - Vaal - Klipriver/Vereeniging
To debrief project questionnaires and related documentation, within and according to the company's quality standards and efficiency requirements and assisting with the compilation of project and daily status requirements. Read more >>

Field Diebrifer ER2 - ER2 Benoni/Daveyton
To debrief project questionnaires and related documentation, within and according to the company's quality standards and efficiency requirements and assisting with the compilation of project and daily status requirements. Read more >>

Field Diebrifer ER1 - ER1 Kempton Park/Tembisa
To debrief project questionnaires and related documentation, within and according to the company's quality standards and efficiency requirements and assisting with the compilation of project and daily status requirements. Read more >>

Account Manager - Digital - Cape Town
Digital account manager. Join a dynamic team of digital marketing enthusiasts, strategists, thinkers and noise makers. Have at least two years account management and digital marketing experience? Apply now. Read more >>

Data Processing Programmer - Dimensions/IBM SPSS - Cape Town - Newlands
The ability to process data in a range of data analysis software, produce tables for analysis and reporting purposes and utilising programming expertise to enhance (the process). Read more >>

Account Manager - Agencies - Johannesburg
Oxygen8 Communications SA is looking for a dynamic new account manager with some solid digital experience. Read more >>


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Quotes
"The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be. (via Direct Creative)" - William Feather
"Life was much easier when Apple and Blackberry were just fruits. (via My Funny World)" - Anonymous
"If you are not willing to risk the unusual, you will have to settle for the ordinary. (via Great minds)" - Jim Rohn
"There is always a need to be clear about the rational drivers of brand choice in your category, but it is rare for consumer purchase decisions to be based purely on logical grounds, and it is tapping into the emotional triggers that will make the difference between strong brand leadership and being an also-ran. (via Warc)" - Roderick White
"Audiences everywhere are tough, they don't have time to be bored or brow beaten by orthodox, old fashioned advertising. (via Wajeez Articles)" - Craig Davis


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