 24 May 2010 |
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Streaks ahead Forget mirror flags and soccer balls, what else do you do if you want to show you're a proud support of South Africa to all 2010 FIFA World Cup visitors in Johannesburg? Perhaps a fresh coat of paint in the colours and design of the South African flag? This is exactly what Design Plus has done for its studio on Oxford Road, Illovo, and it's definitely a head turner!TBWA\Hunt\Lascaris Johannesburg's Trillion Dollar campaign for The Zimbabwean is continuing to make waves and history both abroad and locally, especially with its latest booty: last week's first-ever best-in-show ADC Black Cube. This week, when it comes to award shows, we'll be keeping an eye on the Clios in New York and Apex Awards here in Johannesburg to see what happens. Meanwhile, Bizcommunity.com congratulates the five lucky winners of our A Million Miles from Normal giveaway with Penguin South Africa. Ailsa Pringle of CNN International, Shelly van Zyl of RamsayMedia, Shaun Clarke of Zoom Advertising, Nicky Topliss of Berge Farrel and Katherine Botes of Union Swiss will each be getting a copy of this debut novel by South African copywriter Paige Nick and I hope they enjoy the rom-com as much as I did. Ke nako! Simone Puterman (@SimoneBiz) PS In this week's Ornico Ad Showcase, we feature TV ads for Nestlé Cremora, Halls, Benylin, Citroen DS3 and Vodacom, and radio ads for Fed Health, Nando's, Nescafé, TopTV and BMW X1. Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Top stories
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 2010 FIFA World CupInternational Broadcast Centre ready to welcome 2010 media [Issa Sikiti da Silva] The International Broadcast Centre (IBC) is up and running and ready to welcome 13 000 accredited journalists and 179 licensee broadcasting entities from 70 countries around the world who will produce images and sounds and all the excitement of the 2010 FIFA World Cup under the blessing and supervision of France-based Host Broadcast Services (HBS). Read more >>Where's all that World Cup clutter, then? [Gill Moodie: @grubstreetZA] I'm happy to say I'm now World Cup befok, staring down the bright yellow orb of my newly-acquired vuvuzela. I can't wait for the upwelling of national pride, the festivities and the heart-stopping penalty shoot-outs. And, media houses, take note, though I normally have absolutely no interest in soccer or sport in general, I'm ready to start consuming stories on the 2010 FIFA World Cup teams, coaches and the expectations of the various participating nations. Read more >>AdvertisingTrillion Dollar: first-ever best-in-show ADC Black Cube NEW YORK: The first-ever ADC Black Cube for best-in-show in advertising went to TBWA\Hunt\Lascaris Johannesburg for its Trillion Dollar campaign for The Zimbabwean at the Art Directors Club (ADC) 89th annual awards gala in New York City last night, Wednesday, 19 May 2010. This is the first time in 12 years that ADC has recognised a best-in-show. Read more >>Advertisement:
 Sunshine D Lite hit twice by Unilever, ASA [Herman Manson: @marklives] Sunshine D Lite has failed in its appeal against a ruling by the Advertising Standards Authority (ASA) of South Africa demanding it drops a claim that its products now offers more nutritional value to consumers. It is the second time this year competitor Unilever South Africa has lodged successful complaints against Sunshine D Lite, which is marketed by Cape Oil and Margarine. Read more >>MediaCom retains FirstRand "MediaCom will continue to partner with businesses across the FirstRand brands; FNB, RMB, WesBank, OUTsurance and Momentum, following a strict tender process governed by the groups procurement committee, in order to align the broader media buying strategy for the group," said FirstRand brand director Derek Carstens yesterday, Wednesday, 19 May 2010. Read more >>2010 D&AD Student: four In Book for SA LONDON: South Africa has four In Book entries but no Pencil nominations for this year's D&AD Student Awards, three from Vega The Brand Communications School and one from the University of Pretoria, it was announced this morning, Tuesday, 18 May 2010. Read more >>
Doing customer support via social media [Roger Hislop] [PR & social media] As a follow-up from my iBurst social media/CRM case study published earlier this week, here are some do's and don'ts for social media response teams, as compiled by Jonathan Allan-Barrett of digiVOX and me. [slideshow] Read more >>Advertisement:
 YouTube South Africa launched [Issa Sikiti da Silva] From yesterday, Monday, 17 May 2010, YouTube users in South Africa have been able to log on www.youtube.co.za and do what they always do best: broadcast themselves in their own words, upload their videos, and share their stories with the international community [just like Zoopy does - managing ed]. Read more >>Education and Training
Investment magazine launched for financial industryThe first edition of INVESTSA, a specialist investment publication aimed at South Africa's financial planning professionals, will be out in July 2010. Published by Cosa Communications, a boutique publisher of print and electronic media, it will initially be housed within RISKSA, an intermediary publication. Read more >>
Highway Africa: call for awards nominations The 2010 Highway Africa New Media Awards is open for entries. Part of the 14th Highway Africa Conference, 5-7 July 2010 at Rhodes University, Eastern Cape, South Africa, the awards recognises pioneering, innovative and creative use of technology in doing journalism that serves Africa and its citizens. Read more >>M&G Zapiro court ruling important - ProJourn The South Gauteng High Court ruling late last night, Thursday, 20 May 2010, in favour of the Mail & Guardian to publish a Zapiro cartoon depicting Mohammed in today's edition, is an important ruling in support of the right of the media to comment on important issues without fear of intimidation. This is according to the Professional Journalists' Association (ProJourn). Read more >>Rodney Hartman loses cancer battleNEWSWATCH: Rodney Hartman, regarded as a doyen of South African sport writers and the author of books on a number of sports personalities (and the father of Afrigator's Justin Hartman), has passed away following a long, gallant battle against cancer, reports IOL. Bizcommunity.com extends its condolences to Rodney's family, friends and colleagues. Read more >>Isolezwe, Entrepreneur, Top Billing score big at ABC figures [Issa Sikiti da Silva] Despite the current 'stiff' economic conditions, which nevertheless foretell some hope for the future, Entrepreneur, Top Billing and Isolezwe were the overall winners in circulation during the first quarter of 2010, according to the latest figures released today, Tuesday, 18 May 2010, by the Audit Bureau of Circulations (ABC). Read more >>SABC board revolts NEWSWATCH: Only a few months ago with the appointment of a new SABC board, South Africans thought - and hoped - that there would be an end in sight for the broadcaster's troubles and that it would begin to be managed properly. Faint hope... the new board is apparently up in arms with its chairman, Ben Ngubane, after a new head of news, Phil Molefe, was appointed allegedly without the proper procedures being followed, reports Business Day; subsequently, the board rescinded Molefe's appointment on Saturday, reports Times Live. Read more >>MobileAdvertisement:
 NewspapersMedia bosses in 'mission-suicide' to save newspapers [Issa Sikiti da Silva] Currently operating in an environment plagued by the dominance of the Internet, dwindling advertising revenues, continuous exodus of skills and a convalescent global economy, newspapers worldwide remain in the intensive care unit. The onus now lies on media bosses to come up with innovative ways to sustain their titles and save them from melting away. Read more >>
Kagiso takes over MSN siteKagiso Media will take over the running of the MSN portal in South Africa, it was announced yesterday, Monday, 17 May 2010, in a joint statement by Microsoft and the listed media house. The deal is the first step towards localising the MSN portal, reportedly the second largest online property in South Africa. Read more >>Advertisement:
Production
Something's rotten in the state of radio [Daryl Ilbury] If the events of last weekend are to be believed, then to paraphrase Marcellus in Shakespeare's Hamlet, something is rotten in the state of radio in South Africa; and I may need your help to get to the bottom of it. After all, sooner or later someone has to point to the elephant in the room and say something. Read more >>The "overwhelming" power of radio - Radioworks[Issa Sikiti da Silva] Often upstaged by TV and print, which 'unfairly' get the biggest chunk of adspend, radio continues its prophetic journey regardless but confident that it holds the "overwhelming" power to move mountains and help solve problems. Delegates who attended the inaugural 2010 Radioworks conference yesterday, Tuesday, 18 May 2010, at the Sandton Convention Centre in Johannesburg, discovered the secret of that power. Read more >>Lyndon Johnstone joins Kaya FM Lyndon Johnstone, former MD of OFM in Bloemfontein, joins Kaya FM immediately, the station announced yesterday, Tuesday, 18 May 2010. He will be responsible for the station's day-to-day operations, including training and the management of on-air personalities. Read more >>Commercial radio is on the move[Avhasei Mukoma] The move by the Independent Communications Authority of South Africa (ICASA) to introduce more commercial sound broadcasters in Gauteng, Durban and Cape Town must bring more competition and diversity of ownership in this lucrative commercial radio market. As a way of opening the commercial radio market, in 1996 the then Independent Broadcasting Authority (IBA) made a policy decision in terms of the Triple Enquiry Report to sell various regional SABC stations. Read more >>
International consumer study comes to SAThe Consumer Connection Study (CCS), first launched in the UK in the late 90s by Carat parent company Aegis, has now been launched by its local media agency, Carat South Africa. Described as a 'consumer, lifestyle and product survey', it is reportedly widely regarded as one of the most in-depth single source of media, marketing and consumer-targeting data in the world. Read more >>Advertisement:
 RetailSponsorshipTVMultiChoice tells BCCSA "we didn't know" [Herman Manson: @marklives] Kenny vs. Spenny, a Canadian comedic reality show in which two friends compete in various challenges against one another and in which the loser has to do something humiliating at the end of the show, has landed broadcaster MultiChoice before the Broadcasting Complaints Commission of South Africa (BCCSA) after several complaints were filed about the show. Kenny vs. Spenny is broadcast on the Animax channel on DStv. Read more >>Youth Marketing[AdForum Worldwide Summit] Frantic Friday [Johanna McDowell] Sweden in 10 minutes - that's how far Malmo is from Copenhagen. By train at 8am to Malmo and the Turning Torso building -an extraordinary feat of architecture and the highest building in Scandinavia. One of our hosts briefed us on the advertising world in the Nordics (Norway, Sweden, Finland and Denmark) and the increasing role of intermediaries. Read more >>[AdForum Worldwide Summit] The Thursday blur[Johanna McDowell] COPENHAGEN: Seven agencies in one day - and we have to evaluate each one each time otherwise we forget and everything starts to blur into one. These summits are a great test of endurance for the consultants and impact for the agencies. Read more >>[AdForum Worldwide Summit] A wonderful Wednesday evening[Johanna McDowell] COPENHAGEN: Just back from a wonderful dinner hosted by Grey CEO of EMEA - David Patton - plus all of his CEOs from rest of Europe - sadly no one from South Africa. David is very keen to build South Africa and rest of Africa operation and intends to spend more time in the country in due course. Read more >>[AdForum Worldwide Summit] A short note on Wednesday[Johanna McDowell] IAS in Copenhagen - arrived Wednesday morning, 19 May 2010, and the sun has come out here for the first time in months. The Danes are in their short sleeves and on their bicycles. Temperature about 16 degrees. Read more >>[AdForum Worldwide Summit] Scandinavia, 19-21 May 2010[Johanna McDowell] IAS will be part of a group of 26 international intermediaries - mainly from Europe - meeting in Copenhagen for the next three days for the AdForum Worldwide Summit Scandinavia. It promises to be "three days of hectic" while we meet 15 major advertising and media agencies during a series of meetings in places that I cannot pronounce but which sound fascinating. Read more >>
AdVantage Admag awards announced - Advantage Magazine Tony Koenderman received the AdVantage Lifetime Achiever Award for 2009 at a vibrant lunchtime AdMag awards function held at Moyo Zoo Lake, Johannesburg, last week to honour publishers and editors across the consumer magazine industry. Huisgenoot was awarded Magazine of the Year. Read more >>
MarketingWinning a trip to South Africa is 'a tonic' at end of long British winter - South African TourismDarren Cousins, a 23-year-old who has never travelled out of Europe, has won an eight-day holiday in South Africa courtesy of South African Tourism's Journeys campaign that aired on BBC World News. Read more >>AdvertisingABF appeals to industry recruitment agencies - Advertising Benevolent FundThe ABF, the vital support fund behind the advertising, media and marketing industries in South Africa, is making an appeal to all recruitment agencies that operate within these industries to make use of its database of people who are currently being supported by the ABF. Read more >>Beyoncé Heat fragrance launch party - Bester Burke Indigo Cosmetics and their advertising agency, Bester Burke, recently launched Beyoncé Heat, the superstar's first fragrance, in South Africa. Read more >>Euro RSCG snaps up Gerhard Sagat to direct strategic planning - Euro RSCG SA EURO RSCG has appointed Gerhard Sagat as its strategic planning director. With over 15 years of experience in the marketing and advertising industries, and a strong background in CRM, Sagat is a valuable addition to the agency's carefully-selected talent pool. Read more >>ABF, the charity that gives back to the industry - Advertising Benevolent Fund[John Bowles] Work with me on this picture - you've worked your heart out for the ad industry all your life. You've had the good times, you've partied hard, you've had a healthy bank balance and you probably overextended yourself - you shouldn't have bought that SUV you thought you really needed, but hell it was all worth it. Read more >>Y&R is a multiple winner at The One Show 2010 - Young & Rubicam Last week Y&R South Africa was awarded two Silver Pencils plus a Bronze Pencil at the 35th Annual One Show Awards ceremony. The company had the second highest number of campaigns shortlisted across South African agencies, and the second highest within the Y&R network globally (across 187 offices). Read more >>BrandingMontecasino brings its consumers a fun and fast Foozi blast - Foozi Gaming Montecasino has signed on for ten of Foozi's branded foosball tables which will become part of the MTN Fan Zone during the World Cup. Read more >>Internal branding will get the bulls running - HKLM[Sean McCoy] Failure to recognise the value of building a brand internally will cost a company its competitive advantage. Failure to implement internal branding should cost the CEO his or her job. Read more >>Tribal retailism - HKLM[Graham Leigh] Given that research shows that the average shopper is exposed to around 3 000 messages a day, brands have to find a way to entrench their relationship with their customers. It's all very well utilising the traditional media space to raise awareness but once that's done, then what? This is where many brands fall short. Read more >>Record advance orders for Brands & Branding 2010 - Brands & BrandingBrands & Branding 2010, Affinity Publishing's 16th edition of its flagship annual narrative of brand development, is again proving its popularity by notching up over 1 000 advance orders including Coca-Cola (70), KFC (55), Vega School of Brand Communications (40), Vodacom (25) and MTN (25) copies. Read more >>DesignThe Graphic Ballroom awarded Intimate Apparel SA account - The Graphic Ballroom The Graphic Ballroom in Cape Town has been awarded the Intimate Apparel SA account. In addition to Speedo and Maidenform, Intimate Apparel SA has secured licenses to other flagship international brands. They approached The Graphic Ballroom to partner them in a number of new launches scheduled for 2010 and 2011. Read more >>Digital[The Digital Edge] Net Prophet, DStv on Demand and YouTube SA - Cambrient This week's Digital Edge looks at the recent Net Prophet Conference, DStv on Demand and finally at YouTube.co.za. Read more >>Stonewall+ celebrates a FWA win with 'Tribute to Click' - Stonewall+ Digital MarketingStonewall+ digital marketing agency has been acknowledged as a creative standout among its peers. The Stonewall+ company website, www.stonewall.co.za, was voted website of the day by the Favourite Website Awards. Read more >>Clickthinking scoops Presidential Award from Web Analytics Association - Clickthinking OnlineChief Operating Officer of Clickthinking, Niel Bornman, accepted a Presidential Award from the Web Analytics Association (WAA) at the recent eMetrics Optimization Summit in San Jose, California. Read more >>Stonewall+ assists Vodacom in becoming the voice behind Bafana Bafana - Stonewall+ Digital MarketingAs sponsors and supporters of Bafana Bafana, Vodacom is leading the wave in a drive to get all South Africans behind the national team. Digital marketing agency Stonewall+ was tasked to create a digital platform that enabled users to pledge their support and reflect the measure of our nation's pride. Read more >>PPC offers improved ROI and quick results - AlterSagePay Per Click (PPC) advertising, also known as paid or sponsored search, is a valuable online marketing channel that works well to drive immediate and targeted traffic to your website. Return on investment (ROI) is the name of the game with PPC, as cost per acquisition can be calculated easily. Read more >>The rise of social media (and the demise of the microsite) - Popimedia Predictions are that the microsite is dying a slow and painful death. How's that possible? Aren't microsites the defacto standard for "getting bang for your buck" in the online world? They certainly have become the standard approach to get and give consumers "all the information they need" in today's marketing landscape. Read more >>Crime, cliff-hanger, cat food and a contraption - Clickthinking OnlineClickthinking launched the second phase of the Feliny Challenge for Lucky Pet last week. The interactive digital program invites consumers to participate in solving an intriguing online mystery for the chance to win an Apple iPad. Read more >>Direct MarketingPlanning at night and needing rates for tomorrow's meeting? Get TollReach cost estimates 24/7... - TollReach The dream of every strategist who needs to put a plan together during the lonesome hours of the night - you can now go online and get TollReach cost estimates any hour of the day or night. Read more >>TollReach goes diski - TollReach When TollReach recently moved into their new offices in Northcliff, Johannesburg, guests were welcomed with the same energy and passion as displayed by the soccer-based moves of the diski dance. Read more >>Education and TrainingMilpark Business School delivering Management Development Programme - Milpark Business SchoolThe BANKSETA appointed Milpark Business School (MBS) as the provider to design, develop and implement a programme to equip the junior and middle managers in the Banking and Micro Finance sector with the requisite knowledge and competencies to enhance their roles within their organisations. Read more >>Good negotiation skills lead to good profits - UCT Graduate School of Business A first-of-its-kind study conducted recently has proved that having a clear and defined approach to negotiation makes a massive bottom line difference. Read more >>EventingBloem Show continues to offer value after 127 years - Oasys InnovationsThe 2010 Bloem Show took place from 22 April to 1 May and saw an increase of 15% in attendance numbers, with a total of 100 137 visitors flocking to enjoy one of the largest agricultural and commercial exhibitions in the country. Oasys Innovations supplied the infrastructure for the event. Read more >>Maverick opens in the Fairest Cape! - Maverick SAEvent management agency Maverick is no stranger to the fairest Cape. Numerous of its events including the Standard Bank Pro20, the IPL Cricket tournament and the recent launch of PayPal in South Africa have all seen a Western Cape presence to their activation strategy. Read more >>Branded content that changes communities - Launch Factory Experiential [Spero Patricios] Branded content has come a long way since detergent manufacturers sponsored afternoon dramas on American television thereby creating that commonplace television term - the soap opera. From clumsy endorsements or product placements to brands being written into the script or even taking a bigger staring role, branded content has arrived. Read more >>Attica gears up for World Cup with new additions to range - Attica Attica is excited to present a few new additions to their range in preparation for the plethora of events that will be taking place in Cape Town throughout June and July. Stylistically, Attica's range is chic and elegant, with sleek lines and interesting shapes setting each piece apart from the next. Read more >>Eventworx partners with Standard Bank and Technoserve to recognise local entrepreneurs - Eventworx In conjunction with Standard Bank and Technoserve (a non-profit economic development organisation), event architects Eventworx organised the Believe Begin Become Final Awards evening on Thursday, March 25 to honour some of South Africa's most enterprising new small business leaders. Read more >>True Colour Events hits a hole in one at the annual Jock of the Bushveld - True Colour Events Following the success of last year's annual Jock of the Bushveld amateur golf tournament, the task of bettering this year was a challenging one. Held in May, this tournament sees golfers migrating from all points of the country to Nelspruit for a week of golf, networking and fun. Read more >>
Outsmart Marketing launches "South Africa: Unlimited Possibilities" - Outsmart MarketingOutsmart Marketing and Ultimate Marketing will be hosting the first pre-event networking seminar for overseas exhibitors attending the Africa's Big Seven & Southern African International Trade Exhibition (SAITEX) one day prior to the show. Read more >>Xzibit at London Wine Fair - Xzibit Xzibit has successfully completed a double-storey exhibition stand for Distell at the 2010 London International Wine Fair. The show attracts buyers for the international wine and spirits industry from the UK, Europe and the rest of the world. This year marks the 13th show which took place over three days at Excel, London. Read more >>Kids Indaba set to thrill Gauteng tweens for the first time ever! - Baba Indaba The Kids Indaba concept was successfully launched in Durban earlier this year and Gauteng audiences will now be lucky enough to be next to experience the show for the first time this May. Read more >>SABC strengthens ties with SA's biggest baby brand - Baba Indaba SABC is entrenching its partnership with Baba Indaba by once again aligning with the baby and parenting exhibition. The partnership between SABC Education and Baba Indaba will afford the expo and therefore its exhibitors even more extensive coverage on various SABC channels than in previous years. Read more >>SAPOA 2010 - The Exhibitionist The Exhibitionist had a very successful build at SAPOA 2010. SAPOA, or the South African Property Owners Association, is the representative body and official voice of the commercial and industrial property industry in South Africa. Read more >>SABC Education Baba Indaba is coming to wow Pretoria in a magnificent new venue! - Baba Indaba The organisers of the SABC Education Baba Indaba have announced the new venue and dates for this year's Pretoria show. Now being held from 28-30 May 2010, the expo will be taking place at the Gallagher Convention Centre in Midrand. Read more >>After the show was over... The Baby Expo brought MamaMagic to life for Gauteng - The Baby Expo - MamaMagic This year The Baby Expo celebrating MamaMagic, was an even bigger success than the past five years. The exhibition stands were sold out and 30% exhibitors were new. Visitors left the show not only armed with their bargain purchases, but also thrilled with the experience of being able to meet and chat with leading baby experts. Read more >>MagazinesPlay golf like a pro with Shape's Beginner's Guide to Golf: on shelves now! - Shape Magazine Have you ever wanted to learn how to play golf? The June issue of Shape magazine carries a 48-page Beginner's Guide to Golf supplement, sponsored by Mitchum, which covers everything from business and golf, and golfing etiquette, to knowing which clubs to join, how to score, and ways to warm up. Read more >>Sports Illustrated dedicates 90 pages of its June issue to the World Cup: on shelves now! - Sports Illustrated The June issue of Sports Illustrated is carrying a 90-page Ultimate World Cup Special dedicated to key matches, star players, top teams, and stats compiled by some of the best soccer writers on the planet. Read more >>New Media Publishing TASTES success - New Media Publishing Woolworths TASTE magazine has topped the custom publishing category at this year's Advantage AdMag Awards. TASTE was awarded for always enhancing Woolworths' positioning as South Africa's premier food store by offering busy food lovers innovative, simple eating-in and entertaining solutions. Read more >>Shape and Fit Pregnancy scoop Admag Awards - Touchline Media Shape and Fit Pregnancy - two of Touchline Media's healthy lifestyle brands - took home gold and silver at the Advantage Admag Awards held in Johannesburg last week. Shape won in the health and wellness category, while Fit Pregnancy claimed silver in the parenting sector. Read more >>MediaThe African Access National Business Awards announces finalists for 2010 - Topco MediaThe SA's Top Performing Companies publication, in association with Topco Media, has announced the finalists of the 8th annual African Access National Business Awards (AANBA) that will take place at the Sandton Convention Centre Ballroom on Thursday, 27 May 2010. Read more >>MobileO8's got talent! - Oxygen8 Following some gruelling auditions against more than 500 competitors, Gift Mosoatsi, call centre team leader at Oxygen8, has been selected as one of the 80 dancers that will be performing at the opening ceremony of the World Cup. Read more >>Private Property's mobile offering takes off - Private PropertyPrivate Property's mobile website, Prop.mobi, received visits from more than 100 000 unique mobile users during April. This is a marked increase from just 1200 unique visitors for the same period last year. Read more >>NewspapersAnother competition on the way for Die Burger readers - Die Burger Following the success of their new reader competition on 10 May, Die Burger decided to give readers another chance to win big prizes. The next competition, which starts on Monday, 24 May, offers the chance to win R1 million, a boat trip for the family, Vuka scooters and cash prizes. Read more >>The Citizen soars 21% up in circulation - The Citizen It has been an exciting start to the year for The Citizen newspaper - with sales soaring by an incredible 21% in the first quarter. Read more >>Meeting the needs of KwaZulu-Natal women - Independent Newspapers KZN Tickets to Isolezwe's popular women's club, Intandokazi, are so sought after that they sell out within a day. Started eight years ago, between 250 and 300 delegates pay R250 to attend the quarterly Intandokazi seminars held in upmarket conference centres in Durban, Pietermaritzburg, Port Shepstone and Empangeni. Read more >>Online MediaDust off those shelves - DM Kisch Inc. Google's ambitious goal to digitise millions of books has come under intense scrutiny from authors, publishers, photographers and illustrators, as well as rival tech giants such as Microsoft and Amazon, whilst legal professionals who specialise in copyright, watch this David and Goliath battle play out. Read more >>Internet AdSales signs on School Communicator - Internet AdSales Internet AdSales has added D6 School Communicator to its portfolio of niche digital media offerings. The D6 School Communicator is an innovative widget application which daily feeds school-related information such as current news, events and notices directly to the computers of parents of learners at schools throughout South Africa. Read more >>Dining-OUT and Sleeping-OUT appoints eType as exclusive sales partner - eType South Africa eType has been appointed as the exclusive sales partner for Dining-OUT.co.za and Sleeping-OUT.co.za. This is the first time that advertisers will have the opportunity to place standard creative sizes on these two sites allowing them to reach a combined total of over 600 000 Visitors per month. Read more >>Shopping trends on bidorbuy - bidorbuyAs an online marketplace for trading just about anything, bidorbuy.co.za offers a good insight into what South African internet shoppers are buying - and into what they would like to buy, finances permitting. Read more >>New digital media campaign for Lexus South Africa produces record-breaking results - Lighthouse Digital After winning Lexus South Africa, Lighthouse Digital's first project was to launch Lexus's new Halo products, IS-F and IS250C vehicles. Despite the campaign's infancy and the aggressive targets set with regards to the objective of the campaign and the number of test drives booked, the results to date have been exceptional. Read more >>Out Of HomeGraffiti goes the extra mile for PinkDrive breast cancer initiative - Graffiti For the second consecutive year vehicle branding specialist Graffiti, has demonstrated its commitment to breast cancer initiative, PinkDrive, by fully branding their mobile breast check units free of charge. Read more >>Alexander Forbes billboard stares down at the traffic - Bester Burke The through-the-line agency in the Bester Burke Slinger's Group, tbsp///beyond the line, has erected a startling outdoor billboard at the Sandton offices of Alexander Forbes. The agency used the building's unique shape to create a home for a large, rather unsettling eyeball staring down on the traffic. Read more >>Mirror Socks - show your support the cool way! - Right Stuff Mirror Socks are excellent for showing your support in an inexpensive yet funky way. These elasticated and branded side mirror covers fit almost any car and are printed on fade-resistant material. They are super-easy to fit and remove, if necessary. Read more >>Outdoor campaign drives launch of two new Lexus models - Draftfcb (South Africa) To drive the launch of two new models in the Lexus IS250 range - convertible IS250C and high performance IS-F - Draftfcb Johannesburg developed an outdoor campaign that contrasts the pair and puts into pictures and words the reasons why someone would chose to purchase them. Read more >>
Leading with innovation in the world of print manufacture - Fishwicks To leading print manufacturers Fishwicks the term 'innovation' is something they understand and practice in the daily arena of print manufacture. What sets Fishwicks apart is the behind-the-scenes team consisting of highly qualified CAD designers, vast print knowledge and on the 'factory floor' specialised production ability. Read more >>ProductionHorror at SA music specialists Mama Dance! - Mama Dance! Music Solutions Mama Dance! Music Library has delved deep into the darkness to produce AFRIGHT! - a CD of full of horror, drama and suspense - perfect for soapies, dramas, action, horror flicks, etc. Read more >>Fuel Media production receives international thumbs-up - Fuel Media Vodacom Thumb Wars, a local reality series produced by Fuel Media, has garnered international recognition at MIPTV in Cannes. The format was developed by Fuel's Donald Clarke for a local licensing company and has now been picked up by international producer Ben Silverman of Ugly Betty fame. Read more >>Anton Visser takes Bronze at One Show Awards - Velocity Velocity Films has announced that director Anton Visser has scooped a Bronze Pencil at the prestigious One Show Awards in New York. He picked up his pencil for the Chicken Licken "Singing Burger" commercial done for Net#work BBDO Johannesburg. Read more >>PromotionsTag scores a hole in one with the Castle Lite Chill Room - Tag Promotions Golf is renowned for its sophistication and social nature which ties in perfectly to Castle Lite's fun and contemporary image. To incorporate these elements, Tag Marketing & Promotions conceptualised the "Castle Lite Chill Room". Read more >>Provantage Events take LG Infinia TV range national! - Provantage Provantage Events is taking the LG Infinia TV range to malls all over the country on a roadshow that started off with Bafana Bafana defender, Matthew Booth, and his wife, former Miss South Africa first princess and international model, Sonia Booth, signing over 700 soccer balls in Soweto at a popular public appearance event. Read more >>Public RelationsHands-on courses equip corporate communicators to sparkle - Quo Vadis Communications"Practical" and "hands-on" is the tried and tested way in which Quo Vadis Communications will provide training to delegates who wish to improve on their communication skills this June and July. Read more >>RadioHeart 104.9FM Mommy & Me Walk association with Toys R Us - all in a day's walk - Heart 104.9 On the Mother's Day weekend Canal Walk was bustling with 800 moms, 1000 children and many supportive dads and grandparents for the Heart 104.9FM Mommy and Me Walk in association with Toys R Us. Read more >>ResearchTGI survey finds that perceptions of the President's performance impacts on national optimism - Ask AfrikaOnly 55% of South Africans agree that the president is doing a good job. These are the latest findings of a survey conducted by TGI SA on a probability sample of 4589 South Africans living in metropolitan and non metropolitan areas. Read more >>Synovate's Qualitative Business booms - SynovateSynovate in South Africa has established a Qualitative Business Unit which makes use of innovative research techniques and methodologies developed by Synovate's thought leaders that allow a deep observation and insights into how consumers think, behave, subsist, connect and engage. Read more >>ECI - first quarter 2010: Consumer confidence bounces back with a vengeance - TNS Research SurveysTNS Research Surveys has released their Economic Confidence Index (ECI) results for metropolitan adults for the first quarter of 2010 (the latest study was conducted in the middle two weeks of February). Read more >>
Fear-stricken telecoms must learn to exploit Google DIGITAL [Published by Ovum] Google is causing "fear and paranoia" in the telecoms industry and telcos must learn to exploit the search and technology giant rather than be exploited, Ovum has warned. Samsung launches sports fanzones SPONSORSHIP [Olivia Solon] Samsung Electronics UK has announced a 12-month partnership with pool and snooker operator Rileys to provide specially equipped Sports Fanzones in their clubs nationwide. Cannes Lions: Bob Greenberg takes over Titanium and Integrated Jury ADVERTISING This year's Titanium and Integrated Jury, which awards breakthrough ideas and the best integrated campaigns, will now be chaired by Bob Greenberg, chairman, CEO and global chief creative officer of R/Greenberg Associates (R/GA). He takes over from Bob Scarpelli, DDB Worldwide's chairman and chief creative officer, who contracted an infection and is recovering and unable to travel. Microsoft investigators uncover emerging form of click fraud ADVERTISING Two new lawsuits allege click launderers tried to cheat advertisers... Microsoft Corp. has filed two lawsuits this week in the U.S. District Court for the Western District of Washington detailing evidence of an emerging form of click fraud in online advertising the company has dubbed "click laundering." Avis partners World Expo 2010 EXHIBITIONS More than 70 million people are expected to converge on Shanghai between May and October to attend World Expo 2010. The event is seen as the 'Olympic Games' of economy, science and technology, offering the chance for visitors and exhibitors to network on an international scale. This year, leading international car rental company Avis is to be the designated car rental service supplier of World Expo. Fighting flab through gaming MARKETING Given the rising rate of obesity in the UK, video games have come under fire as contributors to an inactive lifestyle. Entries open for Spikes Asia 2010 ADVERTISING This year Spikes Asia is once again inviting entries from Australia and New Zealand and the deadline for entries is 23 July 2010. London 2012 mascots launched to world MARKETING The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) today, 21 may 2010, unveiled its Olympic Mascot, Wenlock and Paralympic Mascot, Mandeville. European stance on piracy welcomed MEDIA Adequate online copyright management, enforcement and protection is essential for the success of digital Europe, say Europe's publishers and the European Publishers Council (EPC) has welcomed the focus on management and enforcement of online copyright and the tackling of piracy, key priorities amongst a raft of proposals in the European Commission's ambitious Digital Agenda strategy published this week. Massive Inc. and comScore prove in-game advertising ROI for Bing ADVERTISINGcomScore research confirms Massive's in-game ad campaign drove new users to Microsoft's decision engine.South Korea's Lotte.com online mall uses SAS to gain customer insight CRMSAS customer intelligence product helps online shopping mall to analyse Web traffic and customer data to improve service.Audi's efficient approach to movie-making in Canada ADVERTISING [Kristin Laird] Audi is asking Canadians to re-write cinematic classics in 140 characters or less as part of an online ad campaign from Lowe Roche that promotes the efficiency of the new 2010 A3 TDI model. Quark used to produce niiu customised newspaper NEWSPAPERS Quark case study: First customised daily newspaper niiu relies on Quark Dynamic Publishing Technology Happy birthday YouTube! DIGITAL [Olivia Solon] YouTube is celebrating exceeding two billion hits a day, five years after it launched in beta. Datamonitor extends footprint into Africa RESEARCHDatamonitor, the global business information provider, has acquired Marketworks Pty Ltd for an undisclosed sum. As Datamonitor's third acquisition in recent months, this is a reinforcement of the company's strategy to expand geographically and strengthen its four pillars of research covering the healthcare, energy, consumer, telecoms and technology markets.Carling runs free-pint promotion PROMOTIONS[Olivia Solon] Carling in the United Kingdom is sending vouchers offering a free pint to two million households in a bid to persuade more people to visit their local pub or club.Microsoft unveils new functionality for Microsoft Dynamics NAV 2009 CRM Microsoft Dynamics NAV 2009 R2 is designed to deliver on software-plus-services vision and include CRM integration and online payment service. EJC aims to help central European reporters EDUCATION AND TRAININGThe European Journalism Centre's media development team has just published a handbook for reporters from Central Europe, covering development issues around the world. As they move from beneficiaries to donors, Central Europeans are now looking to the global level and there is a growing sense that people are more connected than ever: from trade and tourism to environment, health epidemics and international crime.UK call centre group goes into administration CRM CJ Garland & Co Limited, trading as Garlands Call Centres, has been placed in administration and Nick Reed, director, Ian Green, partner and Steve Ellis, partner of PricewaterhouseCoopers LLP (PwC) were appointed joint administrators on 17 May 2010. Digital music services could earn UK ISPs £100m by 2013 DIGITAL[Adrian Drury] Digital music services could generate more than £100 million (about R1.088 billion) of potential direct revenue for UK ISPs by 2013 according to a new study* conducted by global industry analyst Ovum, commissioned on behalf of the British Phonographic Industry (BPI).Findus fish shake their booties OUT OF HOME Singing fish and paired billboards help UK-based seafood supplier deliver their message to consumers in France. Twitter risks app developer revolt DIGITAL Twitter's entry into the smartphone applications market means it must act swiftly to avoid alienating third-party app developers who have been crucial to its success, Ovum*, a research company, has warned.
  More Old Mutual Birthday Concert   More Beyoncé Heat fragrance launch party   More FHM's 100 Sexiest Women in the World   More
A painful Best Man's Speech THEATRE [Seagram Pearce] Louw Venter came to the theatrical stage of On Broadway to perform his comedy show, The Best Man's Speech. Having read through the synopsis prior to heading over to the show, I was sure I was going to be in for what promised to be an evening of laughs. Rapper Akon in one-off Cape Town show MUSIC As a part of an international tour, which includes Turkey, Hungary and the Middle East, the international rapper, Akon, will be appearing in a one-off concert at GrandWest Casino in Cape Town on Saturday, 5 June, 2010, backed by his full band. Wayne Brady's instant improvisation OTHER [Jordan Scott] You've seen him on Whose Line Is It Anyway and you've seen him as Barney's gay brother in How I Met Your Mother. Now see him live at the Grand Arena, GrandWest Casino, Cape Town, as you have never and will never see him again. Prince of Persia transcends the sands of time MOVIES [Zeenat Ebrahim] After experiencing a surge of romantic comedies and drama on the big screen it was a pleasure to be entertained by a medieval tale that will undoubtedly transcend the sands of time. Their stage, our screen THEATRE [Patricia Pieterse] The Habit of Art was my first experience with Ster-Kinekor's live theatre, and I would definitely go again. The idea is very clever - it dispenses quality theatre, at a movie ticket price, to an audience that would not have seen this sort of thing without travel.
"Failure is only the opportunity to begin again more intelligently." - Henry Ford "You create your opportunities by asking for them." - Patty Hansen "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders." - Philip Kotler "Knowledge comes by taking things apart: analysis. But wisdom comes by putting things together." - John A. Morrison "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Leo Burnett Print - Print any item in this newsletter.
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