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ABF appeals to industry recruitment agencies

The ABF, the vital support fund behind the advertising, media and marketing industries in South Africa, is making an appeal to all recruitment agencies that operate within these industries to make use of its database of people who are currently being supported by the ABF.
"Our validation appeals have increased significantly over the last few months," says Riana Stander from the ABF's Validation Committee. "We have cases brought to us where people are quite capable of working, but have been retrenched because of the continued economic climate, and they just can't find work.

"We therefore appeal to the advertising, media, marketing and communications recruitment agencies to consider the candidates we have for positions they are currently seeking to fill. Should any candidate be placed by a recruitment consultancy, the ABF will make use of its high profile and many media and publicity outlets to give publicity to that agency for its efforts in supporting this extremely worthwhile cause," says Riana.

The ABF pays hundreds of thousands of rands each year in grants to people - many of them former shining lights in their industries - who have fallen on hard times for many reasons. In some cases, talented and capable people who have been retrenched or become victims of business failures are receiving R800 a month simply to buy food.

For more information, contact Sharlene Vallance at .


The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF , in conjunction with Lifeline, have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with top institutions.

For more information, contact Sharlene Vallance at .

Advertising Benevolent Fund
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.



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