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MediaCom retains FirstRand
"MediaCom will continue to partner with businesses across the FirstRand brands; FNB, RMB, WesBank, OUTsurance and Momentum, following a strict tender process governed by the groups procurement committee, in order to align the broader media buying strategy for the group," said FirstRand brand director Derek Carstens yesterday, Wednesday, 19 May 2010.
He was commenting on the agency's reappointment as its strategic, media buying and implementation agency for South Africa and the rest of Africa. "We look forward to a fresh and innovative approach from MediaCom, that will maximise benefits across all our brands," concludes Carstens.
MediaCom, MD Britta Reid says, "MediaCom is proud and delighted to be renewing our relationships with the FirstRand Group. We look forward to delivering the FirstRand business even better results through insightful, innovative, measurable work".
