MediaCom retains FirstRand

He was commenting on the agency's reappointment as its strategic, media buying and implementation agency for South Africa and the rest of Africa. "We look forward to a fresh and innovative approach from MediaCom, that will maximise benefits across all our brands," concludes Carstens.

MediaCom, MD Britta Reid says, "MediaCom is proud and delighted to be renewing our relationships with the FirstRand Group. We look forward to delivering the FirstRand business even better results through insightful, innovative, measurable work".