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Stand up for press freedom! Today is World Press Freedom Day, and in South Africa, writes Chris Moerdyk, the news media industry is finding itself in one of the most confusing and daunting periods in recent history. On one hand, it is almost completely free; on the other hand, Moerdyk argues, over the past few years draft legislation before Parliament clearly contradicts this intention. This is not a time for complacency, especially with the recent goings-on of the ANC Youth League. We need to remember that media freedom is a right, not a privilege, as my colleague Sindy Peters writes in her editorial column on Africa. Nevertheless, it is an exciting time for media in this country. The battle of the pay-TV operators and the Sunday newspapers is on: this past weekend saw the long-awaited launch of South Africa's second pay-TV operator, TopTV from On Digital Media, and the traditionally black City Press - under the helm of Ferial Haffajee for the past year - went live with its Peter Ong redesign, including new content, colours and fonts, in its bid to capture a broader market. How will the Sunday Times respond under its new editor, Ray Hartley? Meanwhile, last week TBWA\Hunt\Lascaris Johannesburg's Trillion Dollar campaign to raise awareness for The Zimbabwean newpaper continued to triumph, with an ADC Gold Cube and three 2010 D&AD nominations and four In Book entries. This follows hot on the heels of it six 2010 Clio nominations. The Trillion Dollar campaign has also been instrumental in the recent naming of TBWA\Hunt\Lascaris as joint AdReview Agency of the Decade. The Online Publishers Association of South Africa has also released its Code of Professional Conduct, which sets out the standards of professional practice and professional conduct governing OPA members. The code is binding on all members of the OPA; compliance with this code is a condition of membership of the OPA; and its purpose is to enable the self-regulation of members in the interest of the public. As a member of the OPA, Bizcommunity.com adheres to this code of conduct. For those of you in Gauteng, keep warm and mind the potholes! Simone Puterman (@SimoneBiz) & Rod Baker PS In this week's Ornico Ad Showcase, we feature TV ads for Clover Danone Delight, Clorets Eliminator, Nissan Qashqai, Virgin Money and Nando's, and radio ads for Listerine, FNB, TopTV, Wimpy and Renault. Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Top stories
SA wine retailers must learn from Australian marketing mistakes South African winemakers need to learn from regions that have made the mistake of focusing on making wines, instead of concentrating on marketing them. This is the advice of Robert Bradshaw, a wine specialist and COO of New York-based wine importer Cape Classics, in a recent presentation to senior viticulture and oenology students at the University of Stellenbosch. Read more >>Geoff Whyte quits Cadbury Following the takeover of Cadbury by Kraft Foods, Geoff Whyte, commercial director Cadbury Africa, Middle East, has announced that he will be leaving the company at the end of April 2010. He cites travelling as the main factor. Read more >>Notice of MASA general meeting The Marketing Association of South Africa will have an ordinary general meeting on Monday, 17 May 2010, at the Bryanston Country Club, Johannesburg, at 2pm to vote on two amendments to the Constitution and Articles and receive a report and feedback from the chairperson and the executive director. Read more >>
Get the World Cup Fan Guide With just over 40 days to go until kickoff, the 2010 FIFA World Cup Organising Committee has released a comprehensive, easy-to-read and colourful 92-page guide to the tournament, packed with practical information on stadiums, host cities, fan parks and much more. Read more >>Absenteeism during world cup could cost R750 mExperience from previous World Cups has shown that one in every three employees is expected to take holiday or "sick" leave during this time and potentially this could cost South Africa up to R750 million. Read more >>National anthem competition encourages SA pride The ‘Sing it Loud, Sing it Proud' competition, sponsored by Neo Africa, a national supporter of the 2010 FIFA World Cup, is looking for the South Africa's best voice singing the national anthem. Entrants have until 17 May 2010 to enter and win R35 000 in cash and a pair of tickets to the opening match at Soccer City on 11 June. Read more >>Vusi takes Sho't Left Commencing in April 2010 and running until September, all Daily Sun readers will get to see Vusi, Mamba Media's principal cartoon character, take a Sho't Left and explore South Africa. The agency was contracted by South African Tourism to communicate with South African consumers about its Sho't Left and Welcome campaign for the 2010 FIFA World Cup. Read more >>Advertising'Charlatan healers' laughs at the ASA [Herman Manson: @marklives] You are bound to have received one of those badly printed and misspelt flyers handed out on street corners or stuffed under the blade of your windscreen wiper that promotes unconventional 'medicinal' services, ranging from fighting off evil spirits and ensuring riches to living a Viagra-free lifestyle (guaranteed). Two cases were recently brought before the Advertising Standards Authority of South Africa (ASA), dealing with just these pamphlets. Read more >>Advertisement:  2010 Loerie tickets on sale Sales of single evening tickets or a weekend pass for the 2010 Loerie Awards in Cape Town, 1-3 October 2010, are now open. For every two grand seats purchased, three gallery seats can be purchased. However, educational institutions can access gallery seats by contacting the Loeries office. Read more >>ASA rules against Kulula.com [Herman Manson: @marklives] The Advertising Standards Authority of South Africa (ASA) has upheld a complaint brought by a consumer against budget airline Kulula.com. The emailed ad that has landed it in hot water advertised special airfares between a number of destinations for “R299 incl. taxes”. Read more >>Seven fat years (almost certainly) ahead for advertising industry [Kevin Bloom] In the advertising cycle of six to eight boom years followed by three years of bust, when do we know that the good times are officially back? When Sir Martin Sorrell says so, and when Google and the New York Times Co prove it in their results. Read more >>Doritos ad competition extends deadline There is still time for entrants to apply their creative skills by completing one of the four 15-second Doritos Collisions TV ads on the website www.15seconds.co.za and stand a chance to win their share of R200 000 in prizes, as well as a shot at Loeries glory. The deadline has been extended to 21 June 2010. Pre-judging will take place 22-25 June and final judging is on 28 June.AMASA presents 2009 Media Inflation Watch The AMASA May forum, being held on Wednesday 5 May 2010 at the JSE Sandton, Johannesburg, at 4pm, will provide members and guests with a presentation by Mike Leahy, director of IBIS Media Data Service. He will present the new 2009 Media Inflation Watch Report plus a discussion on the controversial changes to methodology. He offers a wealth of media knowledge, insights and projections covering all the various media segments.No froth in ASA decision on AmstelThe Advertising Standards Authority (ASA) of South Africa has ruled on three aspects of the complaint by SAB against brandhouse; two in favour of brandhouse, one in favour of SAB. Read more >>ADC Gold Cube for Trillion Dollar campaign NEW YORK: Once again, TBWA\Hunt\Lascaris Johannesburg's Trillion Dollar campaign has triumphed internationally, winning an ADC Gold Cube in the 89th Art Directors Club (ADC) Annual Awards. The winners, awarded for work from 25 countries this year, were announced on Monday, 26 April 2010. Read more >>TBWA\Hunt\Lascaris leads SA D&AD nominations With D&AD Awards judging completed late last week, the South African entry total is now up to five nominations and seven In Book, out of 560 entries. TBWA\Hunt\Lascaris Johannesburg leads with three nominations, while Draftfcb SA has picked up two. Read more >>
Tribeca awards South African short film The 9th Tribeca Film Festival, held in NY from 21 April to 2 May 2010, has awarded the South African film 'Father Christmas Doesn't Come Here' as the Best Narrative Short film from among 47 finalists. The jurors were Justin Bartha, Katherine Dieckmann, Jack Dorsey, Peter Facinelli and Brooke Shields. Read more >>Ivor Novello nomination for Skin soundtrack The Ivor Novello Awards has nominated Helene Muddiman for Best Film Score for the movie Skin. The awards are presented annually in London by the British Academy of Songwriters, Composers and Authors (BASCA) to recognise excellence in song writing and composing. Read more >>CSIBuskaid Soweto String Project gets substantial grant The Buskaid Soweto String Project has been given a grant of R6.952 million by the National Lottery Distribution Trust Fund. The allocation, which is to be released in six tranches over three years, will enable it to continue the development work it does with young black township musicians. Read more >>Advertisement: 
Digital get-together regarding Loeries tomorrow The Digital Forum is having an informal meet-and-greet on Tuesday, 4 May 2010, at The Grand Daddy Hotel, Cape Town, for creatives to ask any questions they may have regarding the 2010 Loeries digital awards, as well as to get the low-down from the organisers themselves. All questions and feedback welcomed. There will also be an announcement from The SpaceStation. Drinks and snacks will be served at the first floor lounge. Time: 5.30pm for 6pm.Advertisement:  Interactive Google map for pothole reporting "Following another bout of heavy rain, we're once again dealing with potholes in addition to road works, broken traffic lights and other potential hazards," says Aki Anastasiou of Primedia Broadcasting's Eyewitness News (EWN) traffic desk. He has set up an interactive Google Map to guide motorists through traffic obstructions in Gauteng daily. Read more >>Clickthinking awarded at Webby Awards The 14th Annual Webby Awards in New York, described by the New York Times as “the internet's highest honour” and by the Los Angeles Times as “the only award show for Internet sites that matter,” have recognised Clickthinking, as Official Honoree in two categories: Online Film and Video - Best Writing for dontbeapassenger.com and Optimal Energy client; and Websites Travel - &Beyond (andbeyondafrica.com). For more, go to www.clickthinking.com.Avusa's bold Eastern Cape pay wall experiment [Gill Moodie: @grubstreetZA] Avusa is stepping boldly into the pay wall arena with the websites of its Eastern Cape newspapers, The Herald and the Daily Dispatch. Avusa Media LIVE GM Elan Lohmann told Bizcommunity this week that the date for putting a pay wall up on the two newspapers' sites was still under discussion but he would like to see it done in the next three months. Read more >>Education and TrainingUnion advantages topic at monthly SAFREA meetingThe Gauteng Southern African Freelancers' Association (SAFREA) meeting for May 2010 will take place on Wednesday 5 May at Primi Piatti, The Zone@Rosebank, Johannesburg, 5pm-8pm. Exco chair Clive Lotter will speak on the benefits of UASA (union) membership for Safreans and why they should join. In a bid to encourage non-members to attend, a reverse entry fee policy has been instated - members who fail to bring a guest must pay a R20 entrance; the rest arrive free. RSVP on Facebook or email Dominique Valente at writesolutions@vodamail.co.za.Mastering (mind-numbing) minute-taking [Tiffany Markman] Here's a set of minute writing tips that'll make your life a bit easier if you're a minute-taker and give non-minute-takers a sense of what is, or can be, involved. Read more >>
Delayed by volcano[Rod Baker] The eruption of Iceland's Eyjafjallajökull volcano had a massive impact on many spheres - from the airlines, to events, to travel, to health, import and exports, and more, and its impact is likely to be felt for a long time - and that's even should the eruption cease completely - which it hasn't! Read more >>Advertisement: 
Inaugural futurists' conference in Cape TownThe World Future Society - South Africa will hold its inaugural conference entitled ‘Imagineering South Africa's Future to 2030' on 6-7 May 2010 at the Pavilion at the V&A Waterfront in Cape Town. Chaired by Debora Patta, the conference will look at the energy, the environment, education and economics sectors of South African society and will map a vision of South Africa in the year 2030. Read more >>Advertisement: 
Quest on BusinessBriefBusinessBrief's publisher, James Scott says that it is very exciting for the magazine to receive a bi-monthly column from Richard Quest, CNN's travel and business presenter, as his wry wit and canny observations make for a very interesting read. "Our readers who love to travel will appreciate Quest's take on air travel, costly hotels, environmental issues and general do's and don'ts of travelling," remarks Scott.More on Fitness magazine The May/June issue of Fitness magazine, currently on sale, has expanded its editorial content. It includes a new how-to-guide section, covering the basics about various sport, health and fitness industry related topics, a greater focus on recipes and healthy eating, as well as a new content structure. This offers a comprehensive how-to guide on cycling, a healthy cooking section with Gina Ostarly and part one of a five-part training feature with fitness athlete, Nicole Seymour.Parenting magazine relaunched Editor Makhosazana Zwane-Siguqa says the decision to reinvent the popular title Move! Parent to Move! Best Parent is based on the results of an extensive research campaign, which carefully reviewed the needs of the magazine's target readers and advertisers. Read more >>
South Africa in press freedom quandry [Chris Moerdyk] On this World Press Freedom Day, the news media industry in South Africa finds itself in one of the most confusing and daunting periods in recent history. On one hand, it is almost completely free. On the other hand, however, over the past few years draft legislation before Parliament clearly contradicts this intention. Read more >>The mass media without the masses [Thabani Khumalo] Monday, 3 May 2010, marks the annual commemoration of World Press Freedom Day - a day when all global citizens should remember, celebrate and protect the crucial role that free media plays within democracy and development. Read more >>Media killings on the riseAt least 42 journalists around the world have been killed so far this year, with 17 killed in April alone, a global media protection organisation has said. A report released by the London-based International News Safety Institute (INSI) earlier this week, in the run up to World Press Freedom Day on 3 May 2010, warns media killings are on the rise. Read more >>Media encouraged to commemorate World Press Freedom Day World Press Freedom Day will be commemorated on Monday, 3 May 2010, by press organisations worldwide. The World Association of Newspapers and News Publishers (WAN-IFRA) has made available a package of various materials available free of charge for publication focusing on the theme, "Journalists in Exile". Read more >>David Owen joins Distripress David Owen (52), who has nearly 30 years of experience in the press industry, has been appointed the new MD for Distripress, the Association for the Promotion of the International Circulation of the Press. He will take up office on 1 October 2010 after its 55th congress in Hamburg in September, when Dr. Peter Emöd steps down after more than nine years as MD. Read more >>UK journalist: FIFA is crooked NEWSWATCH: A British journalist (who is apparently banned from all FIFA news conferences), claims that the soccer organisation is an ‘organised crime set-up', reports IOL, which also reports on Jacaranda FM's controversial competition offering the winner a bag of cash - and new breasts. Read more >>NewspapersNew-look City Press on the streets [Mandy de Waal] The battle of the Sunday papers was ratcheted up a notch when City Press this weekend unveiled a paper redesigned by top newspaper consultant, Peter Ong, whose credits include the makeovers of Singapore's New Straits Times and the Sydney Morning Herald. Watch out Sunday Times, City Press has your readers in its sights. Read more >>Kasi Times to empower township communities[Issa Sikiti da Silva] A tabloid newspaper called Kasi Times, set to bring a new wave of inspiration, motivation and empowerment to Gauteng townships, will be launched on 28 May 2010, Nonhlanhla Nxumalo of Star Hero Communications and Events and MD of the new title, told Bizcommunity.com this week. Read more >>ProductionMIPTV conference available online The transcripts of the recent MIPTV conference held in Cannes, 12-16 April 2010 are available on line at MIPDoc conference transcripts including keynotes, digital think tank and the producers' forum or watch videos, interviews and articles on MipBlog. Next MIP events are MIPJunior, 2-3 October and MIPCOM, 4-8 October, Cannes, France.Advertisement: 
Owlhurst Communications has movedPR agency Owlhurst Communications has moved to Unit 25, second floor, Sunninghill Office Park, 4 Peltier Drive, Sunninghill. Its new telephone number is tel +27 (0)11 234 8983. Follow Owlhurst on Twitter at @Owlhurst or Chirene Campbell at @ChireneCampbell.Medios Marketing adds copywriting department Medios Marketing Communications has added Wordsmyth, a new copywriting department, to its public relations and marketing offerings. It offers newsletters, media releases, company profiles, individual profiles, brochure copy, advertising copy, product descriptions and content distribution services. Its first two clients, Chemtech Laboratory Services and LTE Consulting have received relevant, search engine optimised web content. Kristia van Heerden heads it up.New PR agency focuses on technology, medicine Lynne Forbes, former MD of Kilimanjaro, who has an 11-year work history with her BEE shareholder, Rodaiba Malick, has launched African Dune Communication, which offers both traditional and online communication focused on technology, telecoms and leading edge medicine as industry areas of expertise. Forbes believes there is place for an agency that understands technology and can communicate it in non-technical language to a public audience.
Popular DJs return to Algoa FM "With Slyso (Sizwe Saliso) and Buli G back on air, we expect the weekend figures in particular to grow. They are two of the best presenters in the country and appeal to a very wide audience," says Algoa FM managing director Dave Tiltmann. He was commenting on the return of both DJs to the radio station from the end of April 2010. Read more >>Radio still not up to 2009 levels - RAMSIn the largest Radio Audience Measurement Survey (RAMS) sample to date, large urban listening levels are stable over recent releases and small urban/rural listening has remained unchanged across 2009, despite the introduction of the first of two new small urban/rural flooded samples scheduled for this year. Read more >>
Nielsen gets TAMS contract The SAARF board has announced the new TAMS contract, which runs until March 2018, has been awarded to AGB Nielsen Media Research (AGB NMR), subject to a suitable agreement being negotiated and subject to LCA funding approval. Read more >>South African Twitter report Fuseware, a social media agency, has compiled an analysis of South African Twitter usage, by reportedly profiling millions of tweets from South Africa and tens of thousands of users to understand the South African tweeter. The information is aggregated through graphs and word clouds for easy reading and dissemination. This free report covers: where people are tweeting from; which platforms they are using to tweet; how often they tweet; what they tweet about the most; what occupations they have; what companies they talk about the most. Download at www.fuseware.net/reports/sa-twitter-2010/RetailSouth African Retail Council launchesThe South African Retail Council (SARC) was launched this month to address the numerous challenges facing the retail sector. It will be the first port of call on issues directly affecting the retail sector. Read more >>Consumer income vs demand, new report from BMRA research report, compiled by Profs Carel van Aardt and André Ligthelm of the Bureau of Market Research (BMR) of UNISA, has made calculations on the impact of changes in consumer income on the demand for various consumer products. These calculations, termed the income elasticity of demand, measured the relationship between a change in the quantity demanded of a particular product or service and a change in real income. Read more >>
Five simple facts about networking [Ann Druce] Networking is not just about showing up and collecting stacks of business cards. Here are five simple facts that will improve your experience and help you achieve results. Read more >>How to avoid common sales errors [Cobus van Graan] Avoiding the common mistakes frequently repeated by salespeople can spell the difference between sales success and failure. Read more >>SponsorshipACA confirms sponsors The Association for Communication and Advertising (ACA) recently confirmed the sponsors for the upcoming APEX Awards gala evening on Thursday, May 27 2010. SABC is this year's primary sponsor, while Anglo American Operations, IDC and SA Breweries are category sponsors. Read more >>Bulls welcome Samsung as sponsors Announcing yesterday, Wednesday 28 April 2010, the three-year electronic sponsorship of the Vodacom Bulls, Samsung Electronics also said it would donate products for the two Bulls Development Houses situated at Loftus Versfeld, which are home to a group of development players. Read more >>Get ready for next World Cup Rugby World Cup 2011 (RWC 2011), being held in New Zealand for the first time since the inaugural event in 1987, opened for tickets on 27 April 2010. Teams representing 20 nations will compete in 48 matches across 13 host cities between 9 September and 23 October 2011. MasterCard Worldwide, as a worldwide partner and the official payment system of RWC 2011, has made it twice as likely for its clients to secure tickets to the semi-finals and the final, as they receive double entries into the ballots. Go to www.mastercard.com/rugby to find out more about the privileges around RWC 2011.TVTopTV launched, competition heats up [Issa Sikiti da Silva] An estimated 650 people, including former US vice-president Al Gore and minister of communications Siphiwe Nyanda, witnessed the historical launch of TopTV, an On Digital Media-owned pay-TV station last night, Thursday, 29 April 2010, at the South African War Memorial in Saxonwold, Johannesburg. Read more >>MultiChoice fires first salvo in battle with TopTV [Duncan McLeod] MultiChoice this morning, Friday, 30 April 2010, has confirmed that the DStv operator is launching a new bouquet, DStv Lite, aimed at heading off the threat from new pay-TV entrant, On Digital Media's TopTV. Read more >>Environment awards for MTN Ekasi TV sitesThis year's annual City Parks Environmental Awards were aimed at paying tribute to organisations and individuals who went above the call of duty to better the lives of township people and to help keep Johannesburg green. The chairperson's recognition award, for the company that most assists in the upliftment of communities in Johannesburg, went to MTN for its MTN Ekasi TV (formerly known as Township TV) sites. The MD's Service Excellence Discretionary Award went to Graeme Joffe, a 94.7 Highveld Stereo sports presenter and founder of the sites, for his substantial contribution to giving back to communities through the sites.
AdvertisingNew ABF Executive Committee steps up for 2010 - Advertising Benevolent FundThe ABF, Vital Support Fund, has elected its new 2010 executive committee members to continue the vital role of support to industry individuals in crisis. Read more >>ninety9cents named Ad Review's Newcomer Advertising Agency of the Year - ninety9cents Cape Town-based advertising agency, ninety9cents, was named as best newcomer of the year on Wednesday, 21 April 2010 at Tony Koenderman's Ad Review Awards. Read more >>Getting more contributions that count from accounts - Euro RSCG SA [Lynn Madeley] Lynn Madeley, CEO of Euro RSCG South Africa, voices her concern about the passiveness of account management in the local industry. Read more >>Two Clio finalists for Egg and Humanoid - Egg FilmsThis year, South Africa has two finalists at the Clio Awards in the TV/Cinema/Digital category, both courtesy of Egg Films and Humanoid. Read more >>Draftfcb Johannesburg on new business, awards roll - Draftfcb (South Africa)Hot on the heels of being appointed by the Clinix Medical Group to develop a brand strategy and redesign of its identity, Draftfcb Johannesburg has won the Lil-lets Group Limited account. Read more >>
Branding 2010 Conference - time is running out to book your seat for this exciting conference! - Knowledge ResourcesThe annual Branding Conference is around the corner, taking place on 26-27 May 2010 in Johannesburg. The programme features great speakers from top companies such as Procter & Gamble, Pick n Pay, Telkom, MTN, HKLM, Interbrand Sampson Inside, The Fearless Executive, VWV Group, Spoor & Fisher and many more. Read more >>GroFin appoints icandi COMMUNICATIONS to grow its SME market - icandi COMMUNICATIONS GroFin, a multinational SME finance and development company, recently appointed icandi COMMUNICATIONS as their preferred agency for their marketing, advertising and communication activities around their growing brand. Read more >>Hello World Agency starts a conversation with Calvin Klein fragrance - Hello World AgencyHello World Agency, a full-service creative agency, has won the opportunity to develop and execute the launch of a new Calvin Klein fragrance, launching in 2010. The launch will involve brand strategy, PR, tactical activities and digital media. Read more >>Clinique promotes even skin tones with coffee - Tag 8 Media Seattle Coffee Company's customers learnt about the power to even skin tone through Clinique-branded coffee cups across select Seattle stores during the month of April. Read more >>Winners again! - Interbrand SampsonInterbrand Sampson recently won Best Branding and Design Agency of the Year, for the second year in a row, at FinWeek's annual AdReview Awards. Read more >>CinemaMovies in May... - Ster-Kinekor On the movie circuit in May we'll see Jennifer Lopez in a romantic comedy, The Back-Up Plan, and Jake Gyllenaal in Prince of Persia: Sands of Time, an action-adventure fantasy based on the video game. Read more >>CSILunch is on me - Peninsula School Feeding AssociationNow, thanks to an innovative new campaign by Peninsula School Feeding Association (PSFA), a registered non-profit organisation, providing a hot meal to a child is as easy as buying a “Lunch is on Me” sticker from your nearest Simply Asia restaurant. Read more >>TollReach in partnership with JOCOD - TollReach JOCOD, the Johannesburg Council for the Disabled, is a non-profit organisation in the south of Johannesburg which subscribes to a holistic approach by providing social welfare, education, training, skills development, employment, sports and recreation for people with disabilities. Read more >>Save mother, save baby - The Baby Expo – MamaMagic According to the DoH report on maternal deaths in South Africa, obstetric haemorrhage is the third most common cause of maternal death in South Africa. Due to this a lack of blood for transfusion is becoming an increasing problem. This was the reason for 19% of maternal deaths that required blood urgently in the period 2005-2007. Read more >>DigitalCost per interaction pricing model might be a dead-end street - Acceleration eMarketing[Richard Mullins] Over the past few years, a number of new pricing models have come to the fore for online advertising as publishers and advertisers alike strive to take advantage of the medium's intrinsic measurability. One such model that we're hearing a lot of talk about of late is a cost per interaction model. Read more >>Latest websites, mobisites and more created by KREW Interactive - KREW Interactive KREW has delivered a full service online offering for Kellogg's Special K's K-dance promotion and a highly visual and easy-to-navigate Coco Pops ‘Soccer Challenge' microsite for kids. Read more >>SkillPod Media TT100 finalist - SkillPod MediaThe Technology Top 100 (TT100) awards ceremony was held at Vodaworld on Wednesday evening, 28 April. SkillPod Media was awarded a certificate, as a finalist in the Excellence in the Management of Systems category. Read more >>Why social media is much more than an add-on - Popimedia First it was dismissed. Then the hype built. Then it was discussed in earnest. Finally it took its place on the media schedule. Now many rave about it. And despite the misguided hype of many, social media is growing. Read more >>Encierro Digital Marketing - ready to run with the bulls - Encierro Digital Marketing Greg Mason, founder and MD of Encierro Digital Marketing, is confident and optimistic that his vision of a digital sales house focused on representing small and emerging websites will be a great success. Read more >>Direct MarketingAdding my name to your document is simply not good enough! - InceIn this day and age of heightened consumer awareness, successful organisations have focused on one key opportunity, the power to dialogue. Dialogue, carefully constructed and planned as part of organisational communication strategy, allows them to effectively adapt to their clients' ever-changing needs. Read more >>The essence of creative communication for TollReach - TollReach You wouldn't run your newspaper advertisement on TV, would you? Every media genre requires a matching creative execution to make the most of it. Exactly the same applies to on-the-road messages carried by TollReach Promotions, the medium that harnesses the power of boredom on our long stretches of toll roads. Read more >>Education and TrainingDevelop an effective climate change strategy with the UCT GSB - UCT Graduate School of Business With many of South Africa's major companies starting to recognise the risks and opportunities of climate change, the UCT Graduate School of Business (UCT GSB) has teamed up with leading sustainability advisor Jonathon Hanks to help organisations develop an effective climate change strategy. Read more >>EventingFace-to-face with Oasys - Oasys InnovationsThe value of face-to-face contact with clients cannot be underestimated. E-mails, text messages or even phone calls can never replace face-to-face interaction. In line with this, Oasys Innovations has embarked on a new, value-add business venture. Read more >>Finalists for Speakers Inc's Speaker of the Year announced and tickets up for grabs - Speakers IncAmid much excitement, the finalists for this year's prestigious Speaker of the Year awards have been revealed. Read more >>Kreate restructures to deliver top service offerings - Kreate SAKreate South Africa recently restructured their business into two key divisions: Kreate Staffing Solutions and Kreate Experience Events. Both divisions are represented by experienced teams in Cape Town, Johannesburg and Durban. Read more >>Kreate SA goes over the top with Guess and Jameson's - Kreate SA Kreate SA and Anything Goes put together a string of exclusive parties between December 2009 and January 2010 on behalf of event sponsors, Guess and Jameson Whiskey, to fashionably celebrate the start of summer with some of South Africa's sexiest celebrities and entertainers. Read more >>Eventworx stages knockout win for MWEB Business - Eventworx When MWEB Business approached event architects Eventworx to handle a highly confidential product launch, the team knew this would be a challenging and altogether different kind of task. Read more >>Brides spent R2.5bn on wedding dresses - SABIA releases results of first SA Wedding Survey - SABIAThe results of the first Wedding Survey undertaken by SABIA (The South African Bridal Industry Academy) to determine the value of the industry indicates it is worth in excess of R27 billion annually. Read more >>The Event Production Company celebrates - 17 years on and still going strong! - The Event Production Company The Event Production Company - one of the pioneers in the South African live events industry - celebrates its seventeenth birthday in April 2010. Read more >>ExhibitionsLet your brand be part of The Baby Expo success stories! - The Baby Expo – MamaMagic The Baby Expo, organised by Exposure Marketing, has over the last six years gained a loyal following from exhibitors at their show. Why do clients keep coming back for more? Some of these exhibitors relate their experiences... Read more >>MagazinesArt, music and human evolution in the May edition of CLASSICFEEL - DeskLink Media The dominant themes in the SPace: Currencies in Contemporary African Art exhibition, one of Johannesburg's official World Cup host city parallel events, is explored in the cover story of arts, music and culture magazine CLASSICFEEL's May issue. Read more >>Thought24 set to get the nation reading as it launches its new book division - Thought24 Thought24 has announced the launch of a new book division, focusing on romance fiction in 2010. Read more >>
Avusa launches World Cup website - Avusa Media LIVE Avusa Media LIVE has launched a World Cup website to provide in-depth, up-to-the-minute coverage of the 2010 FIFA World Cup in South Africa. The website is the online home of the Go2010 print supplement which is being carried in all Avusa Media titles. Read more >>Advertisement: 
Provantage Media conduct their 6000th Shoppa Show - Provantage Provantage Media has done Shoppa Shows at about 625 different venues throughout South Africa, including some of the busiest and most prominent retailers, wholesalers and commuter nodes in the country. After five years of offering this service to the industry, the out-of-home media specialists recently conducted their 6000th show. Read more >>ProductionAnton goes to Funky Town - Velocity If ever there were an ad that encapsulates Velocity Director Anton Visser's ability with comedy and performance, then Metropolitan Republic's Wimpy “Family” spot would have to be it. The new spot features a regular Benoni family playing "Funky Town" played on their extensive collection of free Wimpy “Valuelicious” glasses. Read more >>Riverstone's beauty director shooting fashion - we think so! - Riverstone Films Director Michael Doran from Riverstone Films and agency creatives Justine Feldman and Nimi Pretorius from Jupiter Drawing Room teamed up to shoot the latest Edgars Winter Knitwear 2010 commercial. Read more >>1 Goal - education for all - TrafficMindset Network and Traffic joined millions of people and organisations around the world taking part in the record-breaking attempt of the World's Biggest Lesson. The lesson is being performed by children in schools in countries across the world from Argentina to Zambia. Read more >>PromotionsThe Sound Media Group shakes things up - Sound Media Following a small-scale pilot phase campaign, The Sound Contact, a subsidiary of The Sound Media Group, has been appointed to conduct several activations for the new sparkling citrus drink on the market, Orangina. Read more >>RetailHighJump Software expands transportation management capabilities through MercuryGate partnership - iWMS - HighJump SoftwareHighJump Software, a global provider of supply chain management software, is augmenting its existing capability in transportation management through a partnership with MercuryGate. Read more >>Youth MarketingBillions spent by SA students every year - Student VillageStudent Village lifts the lid on student spending habits with its first ever Student Spending Survey. Read more >>
United States: Adobe strikes back at Flash bashersAdobe has defended Flash following Apple CEO Steve Jobs' open letter earlier this week, which was highly critical of the Adobe technology. Adobe said Apple's position on Flash is strictly business and that Jobs' critique of Flash on a technical level is a smoke screen. Meanwhile, Microsoft has apparently sided with Apple on the issue, calling HTML5 "the future of the Web." 3 May 2010 13:40
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Can Bafana restore South Africa's Collective Confidence? 2010 FIFA WORLD CUP [Dr Nikolaus Eberl] As Bafana have concluded their second training camp held at the Adidas high performance centre in Herzogenaurach, Germany, it is becoming clearer by the day that the hosting team has a vital role to play in ensuring the success of the tournament and generating the much-needed euphoria amongst local supporters. The Red Circus at Grand West THEATRE [Seagram Pearce] "Ladies and gentlemen, boys and girls, welcome to the Moscow Russian Circus!" the ringmaster's voice booms as the auditorium falls to a deathly hush. All eyes are fixed on the grey-headed man who now walks slowly to the centre of the performance ring, wearing traditional tuxedo and bow tie. The spotlights are fixed on him, as he slowly begins again. Do not be alarmed, we are told. We are about to witness the culmination and grouping of the world finest and most talented acrobatics and performing artists! One could hear a pin drop in the crowd, yet could feel the seething excitement growing in all present. Loud trumpet music follows on and the first performance begins with three Harley-Davidson motorcycles roaring into the ring. The crowd erupts in excitement.
"If you're walking down the right path and you're willing to keep walking, eventually you'll make progress." - Barack Obama "Ideas without action are worthless." - Harvey Mackay "You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place." - David Ogilvy "This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back." - John Ilhan Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter. 
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