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Marketing & MediaNoni Sophe | How speaking local languages boosts brand success in Africa
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Since 2000, Owen has been heavily involved in developing new channels to market in both print and electronic distribution models. He has worked with Xerox, Atex and most recently, NewspaperDirect as the Canadian technology company has become an established player on the international press distribution scene. Throughout his career, he has been a strong supporter of Distripress and has served as a member of both the board and council as well as contributing regularly to the congress forums.
“I am delighted to be joining Distripress at this important time in the organisation's history. The international distribution business is facing massive structural and technological challenges and the association can play a vital role in helping to manage them. At this time of huge uncertainty and change the need for an industry market place for the sharing of ideas and the spreading of best practices has never been so strong and Distripress is determined to provide it,” he said.