It's kind of like the story from the Old Testament about Pharaoh and his weird dreams. You know, the one about the seven thin cows that rose out of the river and ate the seven fat cows; and the other one about the seven withered ears of corn that ate the seven healthy ears.
These were the selfsame dreams, you'll remember, that were interpreted by Joseph - who, to his eternal credit, never thought there was anything strange in the idea of wheat eating itself - as foretelling seven lean years and seven abundant years for the people of Egypt.
The parallels with the modern advertising industry are so obvious it's a wonder Mel Brooks never wrote a pantomime on the theme.
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