Global ad spend | Bizcommunity

Global ad spend | Bizcommunity

News

The old playbook is finished. So is the way we measure TV in South Africa

TV

The old playbook is finished. So is the way we measure TV in South Africa

Issued by TDMC 10 Jun 2026

Warc global ad outlook. Source: Warc.

Advertising

Warc Media: Meta outperforms, YouTube misses as AI reshapes online ad growth

4 May 2026

Media

Warc Report | Amazon soars as YouTube stumbles in Q4

11 Feb 2026

(Image supplied)

Marketing & Media

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

Research

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Advertising

Warc report reveals ad spend surge reaching $1.17tn this year

26 Sep 2025

Advertising

Warc: Connected TV takes centre stage as linear TV declines worldwide

5 Sep 2025

Tini Sevak, VP of audiences & data, CNN International Commercial, says credible news environments offer something rare and powerful: trust (Image supplied)

Media

Credible news environments offer something rare and powerful to brands

Tini Sevak 15 Jul 2025

Consistency is Cannes Lions' 2025 mantra

Cannes Lions

Consistency is Cannes Lions' 2025 mantra

3 Jul 2025

Sales

Edelman report: Smart thought leadership outperforms traditional B2B marketing

Karabo Ledwaba 27 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

Advertising

Amazon’s ad business boom: Raking in over $60bn

21 May 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Source: © Campaign Asia Tiktok’s North American general manager, Sameer Singh has announced his resignation at a critical time for the platform in the US

Social Media

TikTok’s US GM, Sameer Singh resigns at key time, raises advertising stability concerns

Danette Breitenbach 6 Jan 2025

Source: © The Economic Times President-elect Donald Trump is making a U-turn on banning TikTok in the US

Media Freedom

Trump's U-turn on the banning of TikTok

Danette Breitenbach 2 Jan 2025

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Advertising

Exclusive: In-house agencies see 16% rise since 2020, according to WFA study

4 Mar 2024

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research

Advertising

Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Advertising

Warc Global Ad Trends: Global ad spend in publishing set to decline by 7.7%

22 Feb 2023

Source: © CGTN The Fifa World Cup in Qatar, timing, to be staged in November and December, can affect ad spend

Advertising

Despite timing Fifa World Cup to have positive impact on ad spend

19 Jul 2022

Source: © eweek

Advertising

Big Tech advertising accounts for 6% of global ad spend

5 May 2022

'SeeHer Lens' Award aims to honour work which amplifies gender equality

Film & Cinematography

'SeeHer Lens' Award aims to honour work which amplifies gender equality

23 Jun 2021

Digital

When digital goes on a diet in 2022, we all win

Herman Degener 3 Jun 2021

#BizTrends2021: A look at the advertising industry in 2021

Trends

#BizTrends2021: A look at the advertising industry in 2021

Paul Jackson 21 Jan 2021

Image credit: Erik Witsoe on Unsplash.

Film & Cinematography

Global cinema advertising is second-fastest growing ad medium of 2019

22 Aug 2019

New study finds advertiser and agency dissatisfaction

Research

New study finds advertiser and agency dissatisfaction

11 Jul 2018

Advertising

Global ad spend will reach $37bn in the next five years

30 Jan 2018

OOH

Digitising the cab advertising space

Warren Weiner 7 Mar 2017

Research indicates agency trading desks facing competition

Advertising

Research indicates agency trading desks facing competition

30 Jan 2017

SingTel buys mobile advertisers businesses

Advertising

SingTel buys mobile advertisers businesses

12 Jun 2014

[2014 trends] A game changing year for advertising and communications

Trends

[2014 trends] A game changing year for advertising and communications

Odette van der Haar 4 Feb 2014

Festival of Media: LatAm 2013

Events & Conferencing

Festival of Media: LatAm 2013

19 Aug 2013

Stephanie Houslay

Retailers

Changing tactics in changing brandscapes

Stephanie Houslay 27 Jun 2013

Nielsen: Global consumers' trust in 'earned' advertising grows in importance

Advertising

Nielsen: Global consumers' trust in 'earned' advertising grows in importance

16 Apr 2012

Global marketing budgets to shift to emerging markets

Marketing

Global marketing budgets to shift to emerging markets

14 Mar 2012