Once in a while, an intellectual property judgment is handed down that upsets the proverbial apple cart. The SCA judgment in the Koni Multinational Brands (Pty) Ltd vs Beiersdorf AG case, is arguably such a judgment...
Rachel Sikwane 21 Apr 2021
In the words of the famous fashion designer, Coco Chanel, "In order to be irreplaceable, one must always be different". But exactly, how different does one need to be? Our personal names (meaning, our full names i.e. John Smith) define us from the day that we are born so, logically, we believe that our names are our brands, and that we are naturally entitled to benefit from them commercially and otherwise.
Tiffany Conley 5 Feb 2014
For many entrepreneurs, the starting point in setting up a new business is to choose a name for the new business and to register a company with that name. The first step of the registration process of a company is to select, in order of preference, a list of names for consideration and approval by the Commissioner of Companies who oversees the registration of companies in South Africa.
Christophe van Zyl 9 Sep 2013
There was a bit of a stir in the British press recently, with certain companies complaining that the major UK supermarket chains are now using get-ups for their own-label products that are so similar to the get-ups used by the major brand owners that consumer confusion is inevitable.
Rachel Sikwane 29 May 2013
While personal names as often used as brands, Dale Healy, partner at law firm Adams & Adams, warns that there can be drawbacks and cites Jenni Button as an a example.
Before launching your company's promotional campaign offering tickets to the Rugby World Cup 2011, Phillip Haupt, senior associate, trademark department at Adams & Adams, recommends you review it carefully to ensure that you would not be charged with trademark infringement, passing-off and ambush marketing.
As more and more brands are being copied and pirated by brand pirates, experts warn businesses to be on the look-out for minor loopholes that may give pirates a space to attack their brands. This topic formed part of the discussion hosted today, Thursday, 26 May 2011, at the Michelangelo Hotel by the Journal of Marketing in association with Absa and Future Group.
Issa Sikiti da Silva 26 May 2011
Existing and prospective businesses hoping to make money out of the 2010 FIFA World Cup could get into trouble with the law if they fail to abide by the intellectual property laws, Dr Owen Dean, one of the lawyers appointed by FIFA to protect the world cup trademark and the rights of the organisation, told the audience at the SAMRO 2010 presentation held late last week at the Park Hyatt in Rosebank, Johannesburg.
Issa Sikiti da Silva 24 Jul 2007