Results for Advertising Code

News

Do non-members of the Advertising Regulatory Board have to comply with its code?
Do non-members of the Advertising Regulatory Board have to comply with its code?Article

The short answer is "no...and yes". Here's the long answer...

Tammi Pretorius 15 Sep 2020

Mandatory regulations in influencer campaigns: a battle between credibility and the rules
Mandatory regulations in influencer campaigns: a battle between credibility and the rulesArticle

Influencer marketing is an industry still in its youth, because of this there are many questions which are yet to be answered - specifically in relation to the law...

Issued by R-Squared SA 14 Nov 2019

PoPI, social media and influencers
PoPI, social media and influencersArticle

What we all should know and how to make your business compliant...

Johanna McDowell 1 Apr 2019

Rightford captions this selfie: “Just take the pic already!"
#BehindtheSelfie with... Gillian RightfordArticle

This week we go behind the selfie with Gillian Rightford, managing director of Adtherapy and a speaker at the upcoming 2019 Nedbank IMC Conference...

Leigh Andrews 17 Jan 2019

#BizTrends2019: Social brands get even smarter with insightful strategy
#BizTrends2019: Social brands get even smarter with insightful strategyArticle

Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...

Mongezi Mtati 27 Dec 2018

Advertising Code of Practice Social Media Guidelines open for feedback
Advertising Code of Practice Social Media Guidelines open for feedbackArticle

The IAB SA invites the industry to submit their feedback on the Advertising Code of Practice Social Media Guidelines....

2 Nov 2018

Alcohol companies in the EU promise to adhere to new industry rules on responsible marketingArticle

Eight of Europe's biggest alcohol companies, including AB InBev, Bacardi, Diageo, Heineken and SAB Miller have agreed the "Responsible Marketing Pact", being launched to cover the EU.

Debbie Marriot, Issued by Adams & Adams 4 Oct 2018

Advertising code of conduct for social media being drafted
Advertising code of conduct for social media being draftedArticle

SA advertising industry bodies are drafting an Advertising Code of Practice Social Media guidelines...

20 Aug 2018

Sergey Nivens ©
ASA seeks permanent CEO, offers BEE points for industry supportArticle

The Advertising Standards Authority is seeking applications for a permanent CEO and is offering BEE scorecard points against the new ‘Responsible Social Marketing' element in exchange for financial support...

1 Sep 2017

Telkom spokesperson Jacqui O'Sullivan.
Telkom's restructure and marketing RFP tangleArticle

NEWSWATCH: While news that Telkom is set to restructure into four specific business units by the end of March 2018 has been positively accepted, its current marketing RFP pitch process is raising concerns - here's their official response...

Leigh Andrews 5 Jun 2017

Konstantynov © –
Another step backwards for the ad industryArticle

I know the Advertising Standards Authority (ASA) has come under a lot of flak over the years and perhaps rightly so. However, it seems grossly unfair that they seem to have attracted such massive amounts of bad press for a relatively small proportion of their decisions...

Chris Brewer 5 Jun 2017

Mokgatswane, Luckin and Rightford.
#IMC2017: Creatives on effective storytellingArticle

In my favourite session of the IMC Conference 2017, three of SA's best local storytellers - Abey Mokgatswane, Fran Luckin and Gillian Rightford - shared the essentials of getting consumer buy-in from the stories your brand tells...

Leigh Andrews 1 Jun 2017

Andrew Allison, head of IAB SA Regulatory Affairs Council 
 (IAB SA) and Elizabeth de Stadler, consumer rights expert.
ASA in crisis - seeks industry support at AGM next weekArticle

The crisis surrounding the Advertising Standards Authority (ASA) has deepened since it was placed in business rescue last year and its supporters are calling on the industry to attend the AGM and ‘Save the ASA' event on Tuesday 25 April 2017 at the SAB ‘World Of Beer' 15 President Street Newtown Johannesburg...

19 Apr 2017

BAT feels return of ASA's power
BAT feels return of ASA's powerArticle

Despite news reports, the Advertising Standards Authority (ASA) is alive and kicking, with no hint of it going anywhere, as it asserts its power in the British American Tobacco (BAT) case...

Andrew Papadopoulos 22 Mar 2017

The price of advertising vs the VAT Act
The price of advertising vs the VAT ActArticle

When advertising the price of a product, businesses must be mindful of the provisions of the Value-Added Tax Act...

Louis Botha 28 Nov 2016

Image by 123RF
Maputo International Advertising Festival postponedArticle

The Maputo International Advertising Festival, scheduled for 5-8 September 2016, has been postponed...

22 Aug 2016

Advert vetting - Old problems, new challenges
Advert vetting - Old problems, new challengesArticle

Vetting is one major assignment that binds the regulatory arm of advertising, Advertising Practitioners Council of Nigeria (APCON) and its critical stakeholders together...

2 Sep 2014

ASA slams door on Sanral's 'misleading' e-tags claims
ASA slams door on Sanral's 'misleading' e-tags claimsArticle

The Advertising Standards Authority has found that the SA National Roads Agency misled the public with adverts citing the number of e-tags registered.

3 Jun 2014

Advertising Standards Authority cans 'best steak' claim
Advertising Standards Authority cans 'best steak' claimArticle

A claim to have the best steaks in Johannesburg's East Rand has landed a popular restaurant chain in hot water.

29 Jan 2014

Court urged to restrain implementation of advertising code
Court urged to restrain implementation of advertising codeArticle

Abdulwahab Abdulah, today, 5 August 2013, reported on Vanguard that the Newspapers Proprietors Association of Nigeria (NPAN) has "urged the Court of Appeal to restrain the Advertising Practitioners Council of Nigeria (APCON) from implementing the advertising code, which empowers it to vet and approve adverts before publication by print media in the country."

5 Aug 2013

Health product advertising and the Marketing Code
Health product advertising and the Marketing CodeArticle

Advertisements for health products must not fall foul of the Code of Practice for the marketing of health products or the Code of Advertising Practice, says Delene Bertasso, senior associate at law firm Adams & Adams.

27 Feb 2013

DBE adverts: DBE 'dishonest', 'misleading'
DBE adverts: DBE 'dishonest', 'misleading'Article

NEWSWATCH: The Democratic Alliance is to lodge a formal complaint with the ASA over the adverts the Department of Basic Education (DBE) took in Sunday papers to try to refute allegations that it failed in the provision of textbooks to Limpopo schools, reports Politicsweb.

Rod Baker 10 Oct 2012

Advertising code now applicable to Facebook in Australia
Advertising code now applicable to Facebook in AustraliaArticle

The Advertising Standards Board in Australia received a complaint that the content on the official Smirnoff (Diaego) Facebook page breached the Australian Association of National Advertisers' Code of Ethics. The complaints concerned content submitted by both Smirnoff and its community.

16 Aug 2012

DA's complaints against info bill 'absurd'
DA's complaints against info bill 'absurd'Article

African National Congress Chief Whip Moloto Mothapo has labelled the Democratic Alliance's (DA) complaint with the Advertising Standards Authority (ASA) over adverts in support of the Protection of State Information Bill "absurd and ridiculous".

Paul Vecchiatto 10 Apr 2012

Herman Manson
Framing the alcohol advertising regulation debateArticle

The advertising and media industries are bracing for stricter government regulation of alcohol advertising. It is an incredibly complex and global issue, so here is a framework to help contextualise what is actually going on.

Herman Manson: @marklives 9 Dec 2011

Nick Altini
Conflict in provisions of the ASA code and advertising practice?Article

The advent of the Consumer Protection Act (CPA) 2008 heralds an era of legislated advertising standards. This stands in contrast to the position that had been in place up to 1 April 2011, when the CPA took full force and effect.

Nick Altini 12 Oct 2011

Cell C loses 'power to you' battle with VodacomArticle

The Advertising Industry Tribunal has ruled against an appeal by Cell C against a decision by the Advertising Standards Authority that its use of the "power to you" payoff line in its advertising was in contravention of the authority's advertising codes. The original complaint had been brought by Vodacom and its parent, the UK's Vodafone.

15 Sep 2011

Duncan McLeod
Cell C loses final '4Gs' appealArticle

The final appeal committee of the Advertising Standards Authority (ASA) of South Africa has dismissed a last attempt by Cell C to have a ruling that the "4Gs" term it used in its advertising was in breach of the authority's advertising codes overturned. The committee has awarded costs to complainants Vodacom and MTN.

Duncan McLeod: @mcleodd 30 Aug 2011

HeyDays turn to dark days for Checkers
HeyDays turn to dark days for CheckersArticle

The Advertising Standards Authority has a whole arsenal of possible sanctions it can impose on advertisers for breaching its advertising code or prior rulings. In the recent matter of Checkers "Heydays" Promotion/Pick n Pay/17435, the ASA imposed one of the harshest sanctions to its disposal on Checkers.

Eben van Wyk & Regardt Botes 12 Jul 2011

CPA could negatively impact market researchArticle

At a recent Southern African Marketing Research Association (SAMRA) breakfast presentation on the impact of the new Consumer Protection Act (CPA), the Electronic Communications and Transactions Act (ECT) and the Protection of Personal Information Bill (POPI), Stefan Vos, marketing regulation consultant and former ASA legal officer, stated that these could initially impact negatively on the marketing research industry.

5 May 2011

ASA announces changes to advertising code
ASA announces changes to advertising codeArticle

The Advertising Standards Authority (ASA) of South Africa announced this morning, Thursday, 2 December 2010, that it has adopted substantial changes to its Code of Advertising Practice, including updates to its individual codes that are determined by various member organisation or negotiated with governmental institutions.

2 Dec 2010

Samsung caught green washing
Samsung caught green washingArticle

Electronics giant Samsung South Africa has been caught out misrepresenting its environmental credentials in some of its marketing material. It follows hard on the heels of a Greenpeace International campaign highlighting Samsung's failure to live up to its environmental obligations.

Herman Manson 23 Mar 2010

MISA-Mozambique conducts media studyArticle

MAPUTO: MISA-Mozambique recently conducted a study on behalf of UNESCO on the landscape of media development in Mozambique. The findings were launched at a conference on 10 February 2010 in Maputo.

15 Feb 2010

MASA to hold critical Advertising Code workshops
MASA to hold critical Advertising Code workshopsArticle

The Marketing Association of South Africa (MASA) is hosting a two-stage workshop this week to review the Advertising Standards Authority (ASA) Code and its implementation as the deadline for the review process is the 26 February 2010.

18 Jan 2010

Glomail loses ad appealArticle

Marketing company Glomail has lost an appeal against an order to have all its adverts pre-screened after it repeatedly flouted the advertising code of conduct.

1 Jun 2009

Call to revise advertising code of practiceArticle

The Advertising Standards Authority of South Africa (the ASA) is inviting all interested parties to submit proposals for amending the Code of Advertising Practice for the year 2009. Proposals should be well motivated and must reach the ASA by 31 March 2009. The Code is revised annually to keep pace with societal changes in South Africa as well as to reflect evolving advertising practice worldwide.

17 Nov 2008

New children's advertising code welcomedArticle

The new regulations governing advertising to children have finally come out and Bizcommunity.com has asked various advertising and marketing agencies for their comment and analysis. In the first in this series of articles, the overall impression, according to Draftfcb, is that the spirit of the Consumer Goods Council of South Africa's code appears to be sound.

15 Sep 2008

Was MTN chicken in seeking ban on Nando's ad?Article

Our readers certainly think MTN overreacted! On 19 December 2007, the advertising watchdog Advertising Standards Authority (ASA) ruled against Nando's Yellow Hummer advertising campaign saying it had deliberately copied MTN's advertising in a manner that was unacceptable.

15 Jan 2008

Watchdog rules against Nando's ad
Watchdog rules against Nando's adArticle

The Advertising Standards Authority (ASA) ruled in December that Nandos' withdraw its “Yello Hummer” advertising of the Hummer vehicle prize and that all of its print ads, in-store promotions, as well as radio commercial material be withdrawn immediately. This follows a complaint lodged by MTN against the ad parody with the ASA.

Tshepiso Seopa 21 Dec 2007

ACA introduces HR forumArticle

The Association for Communication and Advertising (ACA) has launched a Human Resources (HR) Forum that will focus on staff welfare issues, made up of experienced HR directors from among ACA members.

3 Oct 2006

Next >
System.Web.UI.Html32TextWriter
Let's do Biz