| "It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen." William Bernbach, quoted in Bill Bernbach said, 1989. |
| "It is generally much more shameful to lose a good reputation than never to have acquired it." Pliny The Elder |
| "It is not enough to show people how to live better: there is a mandate for any group with enormous powers of communication to show people how to be better." Marya Mannes, A Word to the Wizards. |
| "The greatest problem in communication is the illusion that it has been accomplished." George Bernard Shaw |
| "It is simplicity that makes the uneducated more effective than the educated when addressing popular audiences." Aristotle (384 BC - 322 BC), Rhetoric. |
| "There is more than a verbal tie between the words common, community, and communication.... Try the experiment of communicating, with fullness and accuracy, some experience to another, especially if it be somewhat complicated, and you will find your own attitude toward your experience changing." John Dewey, American philosopher and educator, (1859-1952). |
| "Market research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell. Because after all, eggs won't stand up by themselves, they roll too easily, are too easily broken, require special packaging, look alike, are difficult to open, won't stack on the shelf." Robert Pliskin, 1963. |
| "Effective communication is 20% what you know and 80% how you feel about what you know." Jim Rohn, American businessman, author, speaker, philosopher. |
| "There is only one thing in the world worse than being talked about, and that is not being talked about." Oscar Wilde |
| "As the depth of a tree's roots determines the tree's height, the depth of one's experiences determines the height of one's success." Thembelani Vanqa, Isango Communications |
| "To establish ourselves in the world, we have to do all we can to appear established. To succeed in the world, we do everything we can to appear successful." Francois la Rochefoucauld |
| "There is not one wise man in twenty that will praise himself." William Shakespeare |
| "I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts." Abraham Lincoln |
| "If we did all the things we are capable of doing, we would literally astound ourselves." Thomas Edison |
| "Today, journalism is such a persuasive factor in opinion building that no person, group or business can claim immunity or afford to under-estimate the ability of the fourth estate to affect their fortunes – either for better or for worse." Gigi van der Riet |
| "Reputation matters because your behind is always behind you." Happy Masina |
| "You've got to find some way of saying it without saying it." Duke Ellington |
| "If one morning I walked on top of the water across the Potomac River, the headline that afternoon would read PRESIDENT CAN'T SWIM." Lyndon B Johnson |
| "A theme is a memory aid, it helps you through the presentation just as it also provides the thread of continuity for your audience." Dave Carey |
| "There must be, not a balance of power, but a community of power; not organized rivalries, but an organized peace." Woodrow T. Wilson |
| "Diplomacy is to do and say the nastiest thing in the nicest way." Isaac Goldberg |
| "To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." Ralph Waldo Emerson |
| "It is not easy to describe the present position of legal opinion on advertising and free speech. Only a poet can capture the essence of chaos." R. H. Coase, Advertising and Free Speech, 1977. |
| "The human race has had long experience and a fine tradition in surviving adversity. But we now face a task for which we have little experience, the task of surviving prosperity." Alan Gregg |
| "South Africans are passionate about soccer, and productivity is about attitude. When they have a positive incentive to work and now and then have time off to watch (the matches), you have a win-win situation that could boost productivity." Jan de Jager, economist at South Africa's National Productivity Institute |
| "PR means telling the truth and working ethically - even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity." Viv Segal |
| "Visibility is one of the biggest determinants of celebrity, and certainly the poll list reflects that the most popular girls are those who are the most famous." FHM editor Neil Bierbaum, speaking about the FHM 100 Sexiest Women in the World poll. |
| "What kills a skunk is the publicity it gives itself." Abraham Lincoln, quoted in R. Fitzhenry, The Fitzhenry & Whiteside Book of Quotations, 1993. |
| "Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind." Calvin Coolidge, 30th US President, 1926. |
| "How many cares one loses when one decides not to be something but to be someone." Gabrielle "Coco" Chanel. |
