My marketing passion and expertise lies in BTL advertising and hands-on promotion campaigns. While my career has been built on traditional marketing techniques, I have kept myself relevant by honing my technological and digital skills. I recently implemented an ERP software solution for a traditional activations company. I have also formally studied Digital Marketing through UCT and GetSmarter, and I am currently working for a digital agency.
Besides marketing and tech, my other interests include viticulture, where I hold a Wine Certificate from the Cape Wine Academy, and science and travel, keeping me up to date on latest discoveries and global trends.