A digital marketer, specializing in mobile, my passion lies in understanding consumer behaviour and aligning the digital strategy to meet it. Having worked in the Brand Activation. Publishing, Digital and Mobile areas, I have an acute understanding of the various components that make advertising what it is. Programmatic has become a new key focus area for me, while strengthening my skills in social media, web developments, Content blogging as well as Graphic Design.
My experience has led me to managing above, through and below the line media strategy and buying. Having worked as a campaign manager on various products, I am easily able to adapt from TVC, to radio and digital. I focus on business analysis and constantly look for new ways to innovate strategies.
Skills: Digital Media Strategy and Implementation Mobile Strategy Display Advertising - Performance/Programmatic/Premium PPC Marketing Communications Social Media Client Service Product Development Business Analysis Market Research
