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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Z-Card commits to enhancing clients' AIDS Awareness Campaigns
Over the past few years
Z-Card South Africa has assisted clients in designing and producing over 6 million AIDS information cards which have been distributed countrywide in an attempt to educate people about the disease as much as possible.
In an age where people are constantly being bombarded by messages on a daily basis, it is becoming increasingly difficult to stand out from the crowd, especially on important issues such as AIDS. The Z-Card is an alternative to traditional media as it offers compact, easy to carry, easy to read, easy to use content in an aesthetically pleasing and interesting way (despite being the size of a credit card, it folds out to an A4 size, offering companies the opportunity to communicate messages clearly and in depth and is therefore ideal for use as an educational tool).
With the medium's interactive nature and retainability in mind and fully recognising the importance of World AIDS Day (occurring on the 1st of December), Z-Card is offering organisations an opportunity to communicate their AIDS and related brand messages to an even larger internal and external audience.
This year will see Z-Card giving back, by offering to produce an additional 10% of any client AIDS related cards ordered at Z-Card's own expense.
For more information on this exciting initiative call Lyn Davis on: (013) 750 0048
