Campaign performance Manager

We are looking for a Paid Media Specialist to join our team in Durban. 

Paid Media and SEO Specialist – Role Outline

Purpose:
Manage and optimize paid media and SEO campaigns across multiple clients to deliver high-quality leads, measurable results, and client satisfaction, while ensuring spend aligns with client budgets and the lead journey is clearly structured and supported by optimal database and communication systems.

Key responsibilities / deliverables:

1. Client campaign management:

• Plan, launch, and manage paid campaigns for multiple clients across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and others.
• Ensure campaigns meet client objectives, brand guidelines, and lead generation goals.

1. SEO management

• Develop and execute SEO strategies to improve client website visibility, traffic, and  lead generation.
• Optimize on-page and technical SEO, including keywords, meta tags, site structure, and content recommendations.
• Monitor SEO performance and adjust strategies to improve rankings and organic conversions.

1. Lead journey and funnel management:

• Map and maintain a structured lead funnel that qualifies leads and enables scoring.
• Ensure paid media campaigns drive leads effectively through the funnel.
• Focus on generating high-quality, actionable leads rather than volume alone.

1. Database and communication setup:

• Structure client databases to optimally support lead capture, segmentation, and communication.
• Set up automated lead follow-up emailers and nurture sequences aligned with the lead journey.

         Mailchimp:

• Sets up the account timeously to align with campaign go-live, sets up the mailer journey and audiences, ensures                    databases are set up accordingly, and ensures autoresponders (ARs) are linked to lead conversion
• Ensure the system supports lead scoring, tracking, and analysis to optimize campaigns and conversion.

1. Budget Management:

• Track and manage campaign spend for each client.
• Ensure campaigns stay within budget while maximizing ROI and lead quality.
• Recommend budget adjustments to improve performance.

1. Performance monitoring, analysis and optimization:

• Track campaign performance and lead quality metrics daily/weekly.
• Analyse how leads interact with the funnel and communication sequences.
• Optimize targeting, creatives, budgets, database structure, and email flows to maximize conversions and ROI.

1. Reporting and insights:

• Provide concise client reports including KPIs such as CPL, CTR, conversion rate, lead quality, funnel progression, SEO rankings, organic traffic and ROI.
• Deliver actionable insights to improve campaigns, lead qualification, and the end-to-end journey.

1. Collaboration and client support:

• Work closely with account managers, creative teams, and clients to align campaigns, databases, and communication strategies with overall business objectives.
• Support strategy discussions to continuously improve the lead generation process and database optimization.

Success metrics:

• Multiple client campaigns consistently deliver qualified leads through structured funnels and optimized SEO performance.
• Campaigns remain on budget while maximizing ROI and lead quality.
• Databases and communication sequences support a seamless lead journey and enable actionable analysis.
• SEO strategies improve organic visibility, traffic, and conversions.
• Clear, actionable reporting enhances client trust and supports continuous optimization of paid media, SEO, and lead strategy.

Posted on 07 Sep 12:33, Closing date 6 Nov