Marketing & Media Trends

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

This exclusive #BizTrends2024 interview is with future thinker and Flux Trends partner, Bronwyn Williams.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Dion Chang chats to Boniswa Pezisa on the changing face of leadership as Gen Z starts entering the workforce. What do leaders need to do to make this a successful environment for workers spanning four generations? Pezisa advises.

IAB Youth Council lead Luzuko Tena contributed to the #BizTrends2021? conversation, focusing on the youth's expectations of current leaders and what they offer as leaders themselves, all under the overarching theme of transformation in the marketing and media industry.

Afro-centrist and data storyteller, Ndeye Diagne, managing director at Kantar Nigeria and Ghana, takes a look at how Gen Z is influencing societal and cultural trends.

'Futurist-in-chief' Dion Chang, founder of Flux Trends and one of South Africa's most respected trend analysts, kicked off the BizTrends2021 - Towards New North and New Narratives online event, held on 28 January.

VMLY&R did a campaign for Standard Bank called "#RewriteTheRules" that poses the question: “Do the rules on how we treat each other feel wrong?” The campaign aims to encourage everyone to question, understand, and debate our social norms on gender equity.

In conversation with Rutendo Nyamuda about how traditional corporates need to adjust their structures and systems to prepare for the incoming Gen Z workforce and the more liberal generations to come.

Snickers’ “#SnickersFixTheWorld” commercial won the 2020 Super Clio award for the best commercial on Super Bowl LIV. The commercial was created by BBDO New York/AMV BBDO, and beat JEEP, Google and Amazon to this year’s top prize. It centres around a 'messed up, out of sorts world,' with a huge Snickers bar being the ultimate solution. The Super Clio awards are held annually to recognise innovation and creativity in advertising with a panel of leading industry experts and creatives selecting the winner. Watch the ad below:...