Virtual audience engagement is easier than you'd imagine

[Sandra Roberts] Should you be using VR? It has some great advantages for communications and storytelling...

#NewCampaign: The story of a Standard Bank Protea

[Jessica Tennant] TBWA\Hunt\Lascaris created an integrated campaign for Standard Bank to showcase its commitment to Regional Performance Centres (RPCs) and endeavour to move South African cricket forward...

Mobile app fatigue - what is it and what can you do about it?

[Lynette Hundermark] Eight years after the global "app-splosion", even in a country like South Africa where smartphone adoption took a little longer than the rest of the world to catch up, "app-fatigue" is now a thing...

Don't discount the small agency for your big data needs

[Stephanie Walters] Do you really need a big agency, complete with hordes of analysts, programmers in their droves, tens of designers, and a mob of consultants to help you use big data?

Embrace digital but ignore traditional media at your peril

[Thabiso Dlamini] Thabiso Dlamini explores several reasons why marketers need to focus on developing their relationship with traditional media now more than ever...

Marketing and branding: Outsource or hire?

[Kirsten McLeod Grobler] Start the new year finding an agency that understands what you do and who your target market is, and work with them to generate a plan to heighten awareness of your brand name and drive product sales...

#BizTrends2018: Attorneys on hand - trending legal apps

[Shan Radcliffe] These days there really is an app for almost everything and everyone - including an array about and for the legal industry. Here's a quick look at trending legal apps for the year...

Elegant but pricey Discovery

[Henrie Geyser] The Land Rover Discovery has been an integral component of the South African passion for bundu-bashing and exploring faraway places for almost 30 years, perfectly slotting in between the now-departed Defender and the snooty elegance of the Range Rover clan...

#StartupStory: Talking video on video with Vidr

[Leigh Andrews] In this meta-interview, I chat to Sean Wilson-Smith, founder of Vidr, about the successes on their startup life so far, along with a 5-minute video of our interview if you'd prefer to listen to rather than read his words...

#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads

[Jessica Tennant] During my adolescent years, an endless supply of sanitary pads 'magically' appeared in my toiletry cupboard. I had never thought of such things as luxury, but essential, oblivious to the reality that some school girls face...

Aloha, porn, missiles and the unchanging human race

[Damon Stapleton] So, it's a balmy morning on 13 January 2018 in Hawaii. You can smell the hibiscus and you can see the early morning light dancing off those over-sized waves only the Pacific Ocean can bring. Life is good. As you stroll along the beach your phone makes a strange noise. You look down and squint a little to read the screen. It says that there are incoming missiles about to hit and the alarm is not a drill...

Reputation is the be-all and end-all

[Clare O'Donovan] In light of the Capitec/Viceroy debacle, Clare O'Donovan takes a look at the top five risks that could impact reputation and which she believes should be the top priority for corporate South Africa...

2018 Sun Met fashion report

[Meagan Duckitt] Cape Town welcomed the oldest horse racing event, the Sun Met on 27 January 2018 at the Kenilworth Racecourse.

#BizTrends2018: Cases to watch

[Shan Radcliffe] Crime, cartels, corruption, fraud, defaults, divorce... Say what we may about pitiful employment figures, there's no shortage of work for South African courts. Here are a few cases that may pique the public interest this year...

#BehindtheSelfie with... Veli Ngubane

[Leigh Andrews] This week, we go behind the selfie with technophile Veli Ngubane, 34-year-old founding partner and chief creative officer at Avatar...

Brands with a purpose: Engaging where it matters

[Stuart Innell] With many of our fellow countrymen struggling to make ends meet, brands have stepped in to provide them with a picture of a future worth striving for...

#BizTrends2018: Startups shaking up the sector

[Ilse Burger] The logistics industry is in the midst of one of the greatest revolutions in history, thanks to digitisation, technology advancing at such a rapid pace, and business owners adopting new, forward-thinking, collaborative business models...