Wallpost South Africa

Lauretta Ngakane
MARKETING & MEDIA
Implementing data-driven marketing

Lauretta Ngakane[Lauretta Ngakane] In August this year, the DMASA (Direct Marketing Association of South Africa) welcomed Pegg Nadler to give two one-day workshops on data-driven marketing...

Posted 9 years ago | Like
Janine Hills
MARKETING & MEDIA
The balanced perspective of turning a crisis into an opportunity

Janine Hills[Janine Hills] A company that weathers a crisis well, understands that adversity is a concealed opportunity for growth or change...

Posted 9 years ago | Like (1)
Louise Burgers
MARKETING & MEDIA
The meme that took a bite out of Apple

The meme that took a bite out of Apple
[Louise Burgers] Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'...

Posted 9 years ago | Like (1)
Elton Ollerhead
MARKETING & MEDIA
Multichannel campaigns work

Elton Ollerhead[Elton Ollerhead] Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old...

Posted 9 years ago | Like
Chris Moerdyk
MARKETING & MEDIA
Massive shifts in marketing landscape good for business

Massive shifts in marketing landscape good for business
[Chris Moerdyk] There is absolutely no doubt that the era of the marketer has arrived in the corporate world. That is, for marketers who are prepared to shift massive paradigms...

Posted 9 years ago | Like (1)
Eugene Yiga
LIFESTYLE & ENTERTAINMENT
Here comes the sun

Here comes the sun
[Eugene Yiga] Isaac Slade, lead singer of The Fray, chats about the American rock band's latest album and current world tour.

Posted 9 years ago | Like
Daniel Dercksen
LIFESTYLE & ENTERTAINMENT
Steamy and heated The Canyons

Steamy and heated The Canyons
[Daniel Dercksen] Sexual obsession and sexuality have never been more heated than in Paul Schrader's erotically charged psycho-thriller, The Canyons.

Posted 9 years ago | Like
Sindy Peters
LIFESTYLE & ENTERTAINMENT
Gut-busting gags at Nando's Mass Hysteria

Gut-busting gags at Nando's Mass Hysteria
[Sindy Peters] If you don't have plans this weekend... actually, even if you do, scrap them, and make your way to the Artscape Opera House for the Nando's Mass Hysteria Comedy Parliament.

Posted 9 years ago | Like
Miller Matola
GOVERNMENT
SA's democracy: The heritage we will bequeath to generations of the future

Miller Matola[Miller Matola] Democracy is a much yearned for and sought after system of governance. As a system where the popular will of the people is superior to the will of individuals, democracy represents the Elysium of multitudes of people around the world...

Posted 9 years ago | Like
Veruschka Khan
MARKETING & MEDIA
Advertising is about getting the traffic-demographic equation right...are you?

Advertising is about getting the traffic-demographic equation right...are you?
[Veruschka Khan] Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)...

Posted 9 years ago | Like (2)
Natasha Wright
MARKETING & MEDIA
Bye-bye birdie - new food law challenges

Natasha Wright[Natasha Wright] The topic of advertising of unhealthy foodstuffs to children, and its contribution to obesity and disease amongst the target audience, has been an ongoing debate for years...

Posted 9 years ago | Like
Louise Burgers
MARKETING & MEDIA
[NewsMaker] James Burton

[NewsMaker] James Burton
[Louise Burgers] James Burton is the CEO of Hero, an integrated marketing communications agency which is a group of companies that includes sub brands: Hero AV, Black Spade Racing, 1Address.com, Medialoop and The Broccoli Project...

Posted 9 years ago | Like
Daniel Dercksen
LIFESTYLE & ENTERTAINMENT
The Giver gives more than you bargained for

The Giver gives more than you bargained for
[Daniel Dercksen] In a world in which people are stripped of their identity, the mind-shifting The Giver poignantly shows how important it is to stay true to your true self.

Posted 9 years ago | Like
Danette Breitenbach
MARKETING & MEDIA
Reinventing out of home

Reinventing out of home
[Danette Breitenbach] Brands must shift their perceptions of OOH media - but so must the industry - shifting from the traditional poster to the interactive poster and real-time digital networks...

Posted 9 years ago | Like (1)
Clive Vanderwagen
MARKETING & MEDIA
Why magazines?

Why magazines?
[Clive Vanderwagen] As far back as 1928, as radio was sweeping the world, media pundits were predicting the death of print and, with it, the demise of serious reporting...

Posted 9 years ago | Like (1)
Mbongeleni Hlomuka
MARKETING & MEDIA
Customisation - for the big boys it's the best thing since sliced bread

Customisation - for the big boys it's the best thing since sliced bread
[Mbongeleni Hlomuka] Why should I be stuck with what the chef decided...? I can't wait to build my own burger on home ground...

Posted 9 years ago | Like
Elodie Burls
MARKETING & MEDIA
The new ingredient to the marketing mix is also its most important

Elodie Burls[Elodie Burls] Spare a thought for modern marketers, their job has never been more difficult...

Posted 9 years ago | Like (2)
Daniel Dercksen
LIFESTYLE & ENTERTAINMENT
Charge your senses with Calvary

Charge your senses with Calvary
[Daniel Dercksen] The life of a beloved priest is ravaged in the masterful Calvary. If there's one opening of a film you will never forget it's a mysterious man's confession to a notoriously good-hearted local priest, Father James, telling him that he should settle all his affairs as the confessor plans to murder him on Sunday, setting off a tense pre-murder mystery.

Posted 9 years ago | Like
Sid Peimer
MARKETING & MEDIA
How big data can tell if you're pregnant

How big data can tell if you're pregnant
[Sid Peimer] Andrew Pole loved data, and while some of his research was questionable, the research he did for a major UK retailer to work out which customers were pregnant had a surprise result...

Posted 9 years ago | Like
Nick Durrant
MARKETING & MEDIA
UX and good digital design - Bluegrass Digital

UX and good digital design
[Nick Durrant] It would seem that Feng Shui is not only limited to interior design and Chinese culture, but its design principles are now being considered for improving the user's experience (UX) on online platforms...

Posted 9 years ago | Like (1)
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