MARKETING & MEDIA Implementing data-driven marketing[Lauretta Ngakane] In August this year, the DMASA (Direct Marketing Association of South Africa) welcomed Pegg Nadler to give two one-day workshops on data-driven marketing... | |
MARKETING & MEDIA The balanced perspective of turning a crisis into an opportunity[Janine Hills] A company that weathers a crisis well, understands that adversity is a concealed opportunity for growth or change... | |
MARKETING & MEDIA The meme that took a bite out of Apple[Louise Burgers] Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'... | |
MARKETING & MEDIA Multichannel campaigns work[Elton Ollerhead] Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old... | |
MARKETING & MEDIA Massive shifts in marketing landscape good for business[Chris Moerdyk] There is absolutely no doubt that the era of the marketer has arrived in the corporate world. That is, for marketers who are prepared to shift massive paradigms... | |
LIFESTYLE & ENTERTAINMENT Here comes the sun[Eugene Yiga] Isaac Slade, lead singer of The Fray, chats about the American rock band's latest album and current world tour. | |
LIFESTYLE & ENTERTAINMENT Steamy and heated The Canyons[Daniel Dercksen] Sexual obsession and sexuality have never been more heated than in Paul Schrader's erotically charged psycho-thriller, The Canyons. | |
LIFESTYLE & ENTERTAINMENT Gut-busting gags at Nando's Mass Hysteria[Sindy Peters] If you don't have plans this weekend... actually, even if you do, scrap them, and make your way to the Artscape Opera House for the Nando's Mass Hysteria Comedy Parliament. | |
GOVERNMENT SA's democracy: The heritage we will bequeath to generations of the future[Miller Matola] Democracy is a much yearned for and sought after system of governance. As a system where the popular will of the people is superior to the will of individuals, democracy represents the Elysium of multitudes of people around the world... | |
MARKETING & MEDIA Advertising is about getting the traffic-demographic equation right...are you?[Veruschka Khan] Why the biggest sites in South Africa might be the ones you have never considered advertising on (until now)... | |
MARKETING & MEDIA Bye-bye birdie - new food law challenges[Natasha Wright] The topic of advertising of unhealthy foodstuffs to children, and its contribution to obesity and disease amongst the target audience, has been an ongoing debate for years... | |
MARKETING & MEDIA [NewsMaker] James Burton[Louise Burgers] James Burton is the CEO of Hero, an integrated marketing communications agency which is a group of companies that includes sub brands: Hero AV, Black Spade Racing, 1Address.com, Medialoop and The Broccoli Project... | |
LIFESTYLE & ENTERTAINMENT The Giver gives more than you bargained for[Daniel Dercksen] In a world in which people are stripped of their identity, the mind-shifting The Giver poignantly shows how important it is to stay true to your true self. | |
MARKETING & MEDIA Reinventing out of home[Danette Breitenbach] Brands must shift their perceptions of OOH media - but so must the industry - shifting from the traditional poster to the interactive poster and real-time digital networks... | |
MARKETING & MEDIA Why magazines?[Clive Vanderwagen] As far back as 1928, as radio was sweeping the world, media pundits were predicting the death of print and, with it, the demise of serious reporting... | |
MARKETING & MEDIA Customisation - for the big boys it's the best thing since sliced bread[Mbongeleni Hlomuka] Why should I be stuck with what the chef decided...? I can't wait to build my own burger on home ground... | |
MARKETING & MEDIA The new ingredient to the marketing mix is also its most important[Elodie Burls] Spare a thought for modern marketers, their job has never been more difficult... | |
LIFESTYLE & ENTERTAINMENT Charge your senses with Calvary[Daniel Dercksen] The life of a beloved priest is ravaged in the masterful Calvary. If there's one opening of a film you will never forget it's a mysterious man's confession to a notoriously good-hearted local priest, Father James, telling him that he should settle all his affairs as the confessor plans to murder him on Sunday, setting off a tense pre-murder mystery. | |
MARKETING & MEDIA How big data can tell if you're pregnant[Sid Peimer] Andrew Pole loved data, and while some of his research was questionable, the research he did for a major UK retailer to work out which customers were pregnant had a surprise result... | |
MARKETING & MEDIA UX and good digital design - Bluegrass Digital[Nick Durrant] It would seem that Feng Shui is not only limited to interior design and Chinese culture, but its design principles are now being considered for improving the user's experience (UX) on online platforms... |