Retail Marketing In brief South Africa

Parisian trip for Appletiser "Crown is Yours' winner

Tania Bloemhoef from Vredenburg, Western Cape won the recent 'The Crown Is Yours' competition, by entering the unique code she found under the tab pull of her Appletiser can. The couple enjoyed four days in Paris, experiencing the royal treatment offered by the competition. "The brand is all about indulgence; making the most of every moment and this is what we wanted for the couple, from the mouth-watering gastronomic delights to the glittering night life and famed architecture, giving them an experience of a lifetime so that they could enjoy 'wearing the crown'," says Andrea Shuttleworth, marketing manager of Appletiser.

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