Youthful theme for Loeries 2003

This year's Loeries will be held under the auspices of the Marketing Federation of SA for the first time. JWT Cape Town has been given the brief to conceptualise the creative. As the awards will coincide with Youth Day on June 15, the campaign will embrace the themes of youth and transformation, both of which are important issues in the advertising industry today, says Creative Director Wendy Moorcroft.