Scenario planning for newspaper companies

The future is unpredictable, but that doesn't mean you can't do something about it. That message has particular importance for the newspaper industry and is the basis of a new report, "Scenario Planning for Newspaper Companies," from the Shaping the Future of the Newspaper (SFN) project of the World Association of Newspapers (WAN). The report is based on interviews with eight of the world's most prominent publishers, a two-day scenario planning seminar involving executives from 15 countries, and research developed for the SFN project, which identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world. An executive summary of the report can be found at www.wan-press.org/article16963.html.