Samsung signs Chelsea footballer

Samsung Electronics has signed up Didier Drogba, Chelsea Football Club player, as its 2008 mobile phone category brand ambassador. As part of this partnership, Drogba will appear in Samsung ad campaigns for a year, and will also make public appearances to promote the company's products and corporate activities. “Extending our association with Chelsea FC, we are now thrilled to partner with Drogba as Samsung's brand ambassador,” commented Chi Won Suh, CEO of Samsung Middle East and Africa region. “Africa is a key market for Samsung Electronics, with immense growth potential, and we are confident that our association with an internationally and locally acclaimed football star like Drogba will bring us closer to the football loving population throughout the African continent.”