Alchemy launches parenting website

Specialist parenting publisher Alchemy Publishing, which publishes Your Pregnancy, Your Baby, Your Child and Baba & Kleuter, launched www.yourparenting.co.za last week. “Your Parenting is designed to complement the magazines in their offering to readers and advertisers,” says website editor Lee van Loggerenberg. “For instance, if there's a kids' birthday party featured in Your Child, readers can download the party invitation from our site. Or when a Your Pregnancy reader has her baby, she can use our e-cards for her birth announcement.” The site is interactive, with feature articles, blogs, columns, tools, competitions, printables and expert advice.