Uncorking a new look

Smollan Liquor has recently undergone a transformation to capture the key essence of the brand while simultaneously representing the entire product range of fine wines and brandy. “The look and feel of the brand was changed to better reflect the sophistication and specialisation of 'liquor' as a category,” explains Arno Gelderbloem of Smollan Liquor. He said as the company is almost five years old, it was time to update the brand to introduce an element of sophistication in keeping with their growth and experience. The new logo has a contemporary yet classical feel, while the layers offer a sense of depth in keeping with the brand's values of 'connecting'. “Smollan Liquor has always been about connecting, be it with our suppliers or our clients. That's our business value and it is well reflected in our new branding,” says Gelderbloem.