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Saltwater Girl, a teen female mag, launches on 1 Nov

24 Oct 2001

Craig Sims is the publisher "Our mags are powerful communicators to their target markets because they are seen as legitimate and cool. With Zigzag, blunt and now Saltwater Girl, we feel we can claim ownership of a category that is at the cusp of contemporary youth culture." For more information, contact Craig Sims at .

Source: Marketing Mix