Mobile users receptive to ads

A study done by HPI Research Group, commissioned by Nokia Networks, has found that 88% of mobile phone users in Europe, Asia and North and South America between the ages of 16 and 45 would be willing to receive advertisements on their mobile phones, as long as four conditions were fulfilled: the ability to choose whether or not to receive the messages; the ability to bypass sales messages easily; being able to filter the messages; and the consumer getting something in return, such as a discount.

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