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South Africa coffee product to expand internationally
Ella, a unique South African coffee product, has recently signed a distribution arrangement to enter the Middle East market.
The award-winning instant coffee drink can be enjoyed as a coffee shot, a cappuccino with hot water or a frappe with ice.
Ella coffee is an invention of South African entrepreneur Neil Hellmann that has grown rapidly in popularity, particularly among health-conscious consumers attracted to its all-natural ingredients and low-sugar profile.
