WPP collaborate with Microsoft on Cloud Studio to transform creative content production

WPP and Microsoft have partnered to transform creative content production through Cloud Studio. Cloud Studio will move content creation, production and editing out of on-premises environments into the cloud.

The partnership allows for WPP to deliver its work to clients across teams and markets. WPP will launch Cloud Studio to 5,000 employees across its network and has plans to expand the platform to up to 25,000 users.